Tokyo artist Tomihiro Kono treats human hair as a medium of transformation, crafting “Space Creatures” that suggest tentacles, feathers, and deep-sea organisms. Some are so strange they confuse facial recognition software.
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Cybex
On the heels of its debut apparel collection, we caught up with founder Martin Pos to learn more about the creative vision powering the brand.
The lifestyle label and parenting brand debut a co-branded travel stroller and matching changing bag.
Fronting Hypebeast China’s latest digital cover, the Olympic champion shares how extreme sports, Pharrell Williams, and youth culture shaped the vision behind his clothing label, Süugar.
Alongside the elastic, moisture-wicking bodysuits of its new TechWear line, the House is dropping all-natural “Operational” and “Reset Form” nutrition bars.
Starring a cast of Jonathan Anderson’s close collaborators and friends.
The ongoing partnership celebrates its tenth milestone capsule with hand-reworked deadstock garments and global retail installations.
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McDonald's
The stylist’s powerful white suit with hints of green and yellow brings Brazil’s vibrant, celebratory spirit to life.
Moving into a lighter, more expressive design language, the collaboration offers ivory, red, and navy variations across signature fibreboard cases.
A warm-weather capsule built to transition seamlessly between travel and leisure.
The limited capsule drops this June.
The Angus and The Keating differ in hinge count, frame thickness, and colorway range, but share the same handmade Japanese construction throughout.
Dropping this June.
Baguette and round Swarovski crystals set into a New York Yankees logo mark the headwear collab as the most specific drop yet from the Creators Lab program.
The exclusive collaboration launches alongside an immersive four-day lifestyle experience at the Hollywood Athletic Club.
The iconic butterfly motif and side stripes receive a seasonal color update for the classic regular-fit silhouette.
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DoorDash
Designer Angelo Baque’s collection is his love letter to Queens as the biggest soccer tournament heads stateside.
As the brand’s first men’s Creative Director, Smith took Hypebeast into the New York boutique, revealing the philosophy behind his inaugural collection and how a humble pair of flip-flops became his go-to Louboutin shoe.
The Tokyo label is celebrating 20 years of blurring the line between fashion and art.
The brand’s sophomore collection channels 1970s Americana through a sun-faded lens.
Returning to its core skateboarding roots, the New York brand delivers an extensive apparel and hardware capsule covered in iconic “Bighead” flame imagery.
Featuring whimsical graphics spanning Kaikai & Kiki, Panda, Sakura, Eyeball and characters from 6HP.
One pack, two silhouettes: a wide-body for standalone wear and a slim-body for layering, each in white and black.
The online features unseen drawings, fingerless gloves and iPods spanning decades of fashion history.
The upcoming capsule honors the animation studio’s cinematic legacy with a selection of iconic film scenes.
The exclusive sale features game-worn memorabilia, rare designer collaborations, and archival fashion pieces from the NFL star’s personal vault.
Ultra-fine 17-micron Super 130’s wool with a silk-like finish meets Gramicci’s utility construction through nonnative’s design sensibility.
The brand’s bestselling canvas tote gets a Japan-exclusive evolution with new functional hardware and a vertical silhouette built for modern carry.
The special edition magazine celebrates 30 years of the Stockholm-based fashion house.
The brand expands its South Korean footprint with an exclusive nine-piece capsule and Goryeo celadon-inspired interiors.
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McDonald's
The stylist channels the quiet confidence of South Korean soccer player Son Heung-min.
Featuring pigment dyed tri-ferg crewnecks, swim shorts, and golf polos.
Three artists reimagine Fox Racing’s iconography across graphic tees, jerseys, and a cotton long-sleeve.
The hometown label drops an exclusive celebratory capsule featuring premium outerwear, monogrammed shirts, and headwear.
The non-binding agreement signed June 15 sets a September 2026 target for a binding share transfer contract, with UNDERCOVER set to become a HUMAN MADE consolidated subsidiary from Q1 FY2028.
The streetwear mainstay launches a themed graphic t-shirt collection celebrating the global football tournament.
Each of the 60 designs is available for exactly 24 hours before being permanently discontinued, with all pieces screen printed in small batches at Touhami’s Paris silkscreen workshop.
The Nepenthes-backed imprint reimagines the traditional summer staple with an elegant collar swap and signature butterfly embroidery.
Bold typography, athletic silhouettes, and international-inspired graphics span men’s and women’s graphic tees, jerseys, and lightweight layers.
Each drop pairs a federation, a cultural collaborator, and a youth sport organization in Nike’s most ambitious World Cup program yet.
Also including a collaboration with Kolor Bicycle.
Chrome Hearts v. Nordstrom Unfolds & Prada Debuts Lunar Mission Suit in This Week's Top Fashion News
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Brooks crafts a vibrant look blending texture, fringe, and sport footwear.
The Los Angeles Sparks guard expands the Three Stripes’ growing women’s hoops roster.
Jason of Beverly Hills and Seattle Seahawks Unveil Super Bowl LX Diamond-Encrusted Championship Ring
The intricate design features a convertible pendant and a technically advanced mechanical pop-out feature.
The $50 USD community-driven kits offer a locally made alternative to premium FIFA merchandise.
The collaborative capsule reworks iconic Y2K football apparel for 10 different nations.
Jamiroquai’s JOURNAL STANDARD relume Fade Print T-Shirts Give Each Colorway Its Own Print Technology
Black glows in the dark, Yellow has a flock texture, and all three are built on open-end jersey with fading and grinding processes that make every piece unique.
From a reverse fleece Batwing Hoodie to leather-tabbed Painter Pants with custom rivets, every apparel piece in the lineup is domestic and deliberate.
The Pierpaolo Piccioli-designed collection emphasizes lightweight architectures and couture fluidity.
The British designer leaves behind a lasting legacy rooted in vintage militaria and workwear craftsmanship.
The debut collaborative capsule brings together music, basketball, and street culture.
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Mackage
Kicking off the 2026 World Cup with a culture-clashing party at Bar Oliver to celebrate the Croatian National Team’s limited-edition off-field capsule.
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Chobani
The collection utilizes a meticulous tapestry of fabrics, blending elements from former club shirts with tributes to childhood teams.
“The world of Denim Tears is a house, and I’ve just added another piece of furniture to it,” Tremaine Emory exclusively shared with Hypebeast.
Kiichiro Asakawa’s gift is creating a rarefied version of the familiar. Ten years in, his label ssstein has turned that instinct into one of fashion’s most discerning labels.
Anime chakra energy meets street-ready blokecore.
A green Nike Phantom 6 Low and a brown Total 90 jersey have been teased so far, with full details still to come.
The jewel-encrusted commemorative hardware honors the team’s pennant run but sparks debate among supporters.
The updated revival arrives with a wide gusset, thick shoulder strap, and interior CDG logo as its defining details.
The bespoke jewelry piece features pavé diamonds and vibrant rainbow gemstones to capture the iconic Japanese artist’s likeness.
The exclusive Tokyo release celebrates the global football tournament with premium tops.
The nostalgic apparel capsule pays tribute to the legendary British rock band.
The newly opened pop-up features Maison Margiela, Satoshi Nakamoto, Enfants Riches Déprimés and others, in a community-driven retail space.
In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”
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Kappa
Featuring classic racing silhouettes with tailored lines and premium materials.
Featuring brands like Supreme, Palace, BAPE, PUMA and more.
A vsual story by PICZO that ezplores natural erosion and irregular textures against the dramatic Scottish coast.
The lawsuit questions when decorative design elements officially function as a recognizable brand identifier.
The limited-edition capsule draws a direct line between improvisation on the pitch and improvisation on the stage.
The globally popular football brand celebrates its 100th anniversary with new dual-branded jerseys.
The collaborative capsule features original graphics blending VICK and the iconic heart motif.
The butterfly motif bridges Needles’ Japanese design language and Brazilian Jiu Jitsu culture.
A masterful study in controlled seduction, sharp tailoring, and refined casuals.
The capsule which includes a packable jacket, tent and sleeping bag is available now.
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Chobani
National flag colors and past shirt fabrics stitched together tell the stories of Weston McKennie, Christian Pulisic, and Antonee Robinson.
The creative director sheds light on the unforced synergy and subcultural instincts driving the Coach x Brain Dead collaboration.
Led by self-taught designer Luis Dobbelgarten, NO/FAITH STUDIOS turned social media momentum into a self-sustaining empire built outside the traditional fashion system.
Timothée Chalamet enters his villain era for a New York Knicks championship run, giving serious Vector from ‘Despicable Me’ energy.
Decked out in the artist’s signature frowning characters and chaotic doodles.
Comprising heavily modified national jerseys, graphic tees, utility shorts and technical tracksuits.
Robert De Niro connects both IPs as Kith drops graphic tees, embroidered headwear, collectibles, and Tribeca-branded.
The playful capsule reimagines the football star alongside the iconic ape character ahead of a summer of international tournaments.
The double cleanse pairs Beta-Carotene and Lactic Acid, completed weekly by a Kaolin and Bentonite masque.
The limited-edition canvas carries Manhattan’s skyline on the front and a hand-written postcard from Jeremy on the back.
The streetwear imprints blend classic sportswear heritage with signature graphics to celebrate the beautiful game.
Limited to 100 pieces, the jacket boasts intricate stitching by Arena Embroidery on the back depicting the speaker’s massive 5ft horn.
To complement her A24 documentary feature film of the same title.
A grainy black leather Cryoshot, a Silver anthem jacket, and Grey/Infrared drill tops confirm Palace’s material language.
The Japanese needlework collective shows their support ahead of the 2026 FIFA World Cup on a Takefusa Kubo jersey.
The expansive apparel range celebrates the Argentinean brand’s rich polo heritage
A nine-piece collection featuring pieces like the Cowboy Rope chain, Horse Chain Bracelet and more.
Graphic tees, logo caps, waist bags, cam trays, and coasters land June 12.
Avanguardia, Fierezza, and Perseveranza arrive in Xerjoff bottles dressed in Lamborghini colors, each box containing an authentic leather fragment from the Lamborghini Selleria department.
The Liquid Cooling and Ventilation Garment uses engineered knitting, redundant cooling circuits, and specialized fibers developed for repeated use across long-duration lunar missions.
The third installment of the ongoing collaboration series applies faded washes and distressed detailing to official “HIT ME HARD AND SOFT: THE TOUR” imagery.
Bold graphics and expressive fits celebrate the group’s artistry.
A fluid blend of freshwater mist, D’Anjou pear and lactonic tuberose.
Eight years into their collaboration, the Japanese label and the American tattoo artist are still finding new ways to put Lehi’s illustration work on a garment.
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GUESS
The Los Angeles pop-up merges the Stray Kids star’s global influence with interactive retail and limited-edition denim customization
Keisuke Itagaki’s hyper-detailed fighting manga gets the graniph treatment, with Yusuke Nakamura handling the illustration brief.
Victory and Dream prints spotlight iconic football manga moments.
La Flame is bringing his signature aesthetic to the beautiful game with a highly anticipated football-inspired capsule.
Designer Laura Gonzalez reimagines Blu Mediterraneo with sculptural forms inspired by sea and coral.
The sportswear brand brings authentic football energy to your pet’s wardrobe with club-specific kits like Real Madrid, Manchester United and Liverpool FC.
The football-inspired ready-to-wear collection is highlighted by a campaign starring World Freestyle Football Champion Tristan Gac.
The seasonal transition capsule introduces innovative washes, hybrid tailoring, and custom abstract prints.
The hand-sewn pieces were crafted for the artist’s Stade de France takeover.
Anchored by monumental skull sculptures, the two-story store thoughtfully balances East Coast Art Deco and West Coast wilderness.
The sportswear brand’s new short film celebrates creative defiance and attacking football ahead of the summer tournament.
England’s Ollie Watkins and Spain’s Ferran Torres are among the players who’ve debuted custom jackets and collaborative gear.
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