HYPEBEAST. Driving Culture Forward

Nissan Debuts All-Electric Compact Minivehicle in Japan
Automotive

Nissan Debuts All-Electric Compact Minivehicle in Japan

The Sakura is anticipated to hit the market this summer.

Rick Ross Hosted a Major Car and Bike Spectacle at His 235-acre Promise Land Property
Automotive

Rick Ross Hosted a Major Car and Bike Spectacle at His 235-acre Promise Land Property

Welcome to the Rick Ross Car Show.

Cool Hunting's Tailor Made Ferrari Roma Celebrates Japanese and Italian Craftsmanship
Automotive

Cool Hunting's Tailor Made Ferrari Roma Celebrates Japanese and Italian Craftsmanship

“One of the most customized Ferraris ever to leave the factory.”

2023 M4 CSL Becomes BMW's Fastest Production Car to Complete Nürburgring’s Nordschleife Lap
Automotive

2023 M4 CSL Becomes BMW's Fastest Production Car to Complete Nürburgring’s Nordschleife Lap

40 horsepower more than the M3 Competition while weighing 240 pounds lighter.

Rolls-Royce's Second Boat Tail Coachbuild Is Inspired by Pearls
Automotive

Rolls-Royce's Second Boat Tail Coachbuild Is Inspired by Pearls

So much so that the clock and various touchpoints are made from Mother-of-Pearl while the paint and leather are pearlescent.



Brabus' Rolls-Royce Ghost Is the Perfect Combination of Luxury Refinement and Sportiness
Automotive

Brabus' Rolls-Royce Ghost Is the Perfect Combination of Luxury Refinement and Sportiness

Packing a 700 HP twin-turbo V12 and a fully-custom interior.

A Mercedes-Benz 300 SLR Coupé Sold for $142M USD, Making it the World's Most Expensive Car
Automotive

A Mercedes-Benz 300 SLR Coupé Sold for $142M USD, Making it the World's Most Expensive Car

Dubbed “the Mona Lisa of cars,” it was thought that the model would never be sold.

Mercedes-AMG's 831HP GT 63 S E Performance F1 Edition Is Its Most Powerful Production Model Yet
Automotive

Mercedes-AMG's 831HP GT 63 S E Performance F1 Edition Is Its Most Powerful Production Model Yet

Celebrating the company’s Formula 1 success.

Mercedes-Benz Presents its Vision AMG
Automotive

Mercedes-Benz Presents its Vision AMG

A glimpse of Mercedes-AMG’s all-electric future.

HIMALAYA Constructs a $200,000 USD Custom Land Rover Series IIA
Automotive

HIMALAYA Constructs a $200,000 USD Custom Land Rover Series IIA

Updated with modern performance parts including a 300HP V6.

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