Hypebeast. Driving Culture Forward

Rumors of Another Nike SB x Air Jordan 4 Colorway Surface
Footwear

Rumors of Another Nike SB x Air Jordan 4 Colorway Surface

Centered around a simple mix of “Blue/White.”

Increasing Prices One of the Biggest Egg Producers in the U.S. Has Made 718% Profit
Food & Beverage

Increasing Prices One of the Biggest Egg Producers in the U.S. Has Made 718% Profit

The price of eggs have increased because of an ongoing wave of avian flu.

NewJeans Named Coca-Cola's New Global Ambassador
Food & Beverage

NewJeans Named Coca-Cola's New Global Ambassador

Minji, Hanni, Danielle, Haerin, and Hyein will prepare a new commercial song, titled “Zero.”

Sega Releases 'The Murder of Sonic the Hedgehog' for April Fools
Gaming

Sega Releases 'The Murder of Sonic the Hedgehog' for April Fools

A quirky free-to-play game on Steam.

Bindloss Dawes Creates Elegant Timber Garage to House Classic Car Collection
Design 

Bindloss Dawes Creates Elegant Timber Garage to House Classic Car Collection

Inspired by the simplicity of the surrounding barns.



Netflix Shifts to Release Fewer Movies
Entertainment

Netflix Shifts to Release Fewer Movies

Pivoting to a less is more approach.

Logan Paul and KSI's PRIME Becomes Dodgers' Official Sports Drink
Food & Beverage

Logan Paul and KSI's PRIME Becomes Dodgers' Official Sports Drink

Already serving as the UFC’s official drink.

Praying Delivers Death Grips Collaborative Collection
Fashion

Praying Delivers Death Grips Collaborative Collection

Yes, that’s an MC Ride sleeping bag.

The Nike Air Max 90 G Appears in "University Red" and "Game Royal"
Footwear

The Nike Air Max 90 G Appears in "University Red" and "Game Royal"

Two classic colorways are set to hit the greens.

Team Liquid Launches Third 'Naruto'-Themed Apparel Collection
Fashion

Team Liquid Launches Third 'Naruto'-Themed Apparel Collection

The expansive range is accompanied by various keyboard accessories, including a giant artisan ramen keycap.


Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.