hype cog

HYPEBEAST. Driving Culture Forward

Nike Drops a Contrasting Leather "Yin Yang" Pack of Its Cortez Classic
Footwear

Nike Drops a Contrasting Leather “Yin Yang” Pack of Its Cortez Classic

By /
  0    
BAPE & Medicom Toy Release New Baby Milo Shark Hoodie Vinyl Dolls
Design

BAPE & Medicom Toy Release New Baby Milo Shark Hoodie Vinyl Dolls

By /
  0    
Arcgency Turns Copenhagen Coal Crane into a Luxury Hideaway for Two
Design

Arcgency Turns Copenhagen Coal Crane into a Luxury Hideaway for Two

By /
  0    
New Balance Celebrates Its 35th Anniversary With The "Flimby Pack"
Footwear

New Balance Celebrates Its 35th Anniversary With The “Flimby Pack”

By /
  0    
adidas Originals and Alexander Wang Link up Again to Create Its Season 2 Collection
Fashion

adidas Originals and Alexander Wang Link up Again to Create Its Season 2 Collection

By /
  0    
Watch Tyler, The Creator Perform "911" on 'Colbert'
Music

Watch Tyler, The Creator Perform “911″ on ‘Colbert’

By /
  0    
The Weeknd Teases His Collaborative PUMA Parallels While on Stage in Concert
Footwear

The Weeknd Teases His Collaborative PUMA Parallels While on Stage in Concert

By /
  0    
Porsche Design Teams up With Huawei to Unveil Its First Ever Smartwatch
Fashion

Porsche Design Teams up With Huawei to Unveil Its First Ever Smartwatch

By /
  0    
VICELAND's Desus & Mero Get Their Very Own Nike Air Moneys
Footwear

VICELAND’s Desus & Mero Get Their Very Own Nike Air Moneys

By /
  0    
Samsung May Be Playing a Bigger Role for the Apple iPhone 9
Tech

Samsung May Be Playing a Bigger Role for the Apple iPhone 9

By /
  0    
More
 
HYPES is a real time popularity metric informing readers of what is trending