Most Hyped
Hypebeast. Driving Culture Forward
Appearing in two colorways — “Midnight Navy” and “George Green.”
Inter Miami’s first international tour.
Promises to donate the proceeds to sexual assault victims.
BLUE BLUE JAPAN Breaks Down Its First-Ever Sportswear Collaboration With PUMA in Exclusive Interview
Presented by
PUMA
In an era when collaboration is becoming increasingly common, what makes PUMA’s partnership with a traditional Japanese craft brand so notable?
Titled “We Belong In The Mountains,” the collection is informed by ski patrol teams that sport the brand on the regular.
The signature sneaker is available in both “White/Green” and “Black/White” colorways.
The 10-year contract marks the largest in Major League Baseball history.
The brand’s 10 units will include communal gardens and private swimming pools.
With two new tracks and a feature from Amaarae.
