hype cog

HYPEBEAST. Driving Culture Forward

Jean-Michel Basquiat's Art Is Still Re-Defining Culture
Nike Unveils the Lunar Force 1 Duckboot In "Linen"
Listen to a Snippet of A$AP Rocky's Unreleased "Wok" Single
13 Bonaparte Delivers Forward-Thinking, Vibrant Parisian Menswear for Collection 10 Lookbook
KINDAGARDEN Idolizes the "Influencer" for Spring/Summer 2018 Lookbook
Nadine Ghosn and Her Jewelry Designs Are Feeding Our Appetite for Fun
Marcelo Burlon County of Milan Opens New Hong Kong Flagship
Oprema's New Biotar 58mm f/2.0 Could Be the Only Lens of Its Kind
HYPES is a real time popularity metric informing readers of what is trending