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HYPEBEAST. Driving Culture Forward

An On-Feet Look at the John Elliott x Nike Vandal High In "Anthracite"
NikeLab Goes Back to Basics for Its Fall 2017 "Essentials" Collection
You Could Soon Buy Stocks in Eminem Songs
The Nike Air Vortex Gets Fitted In "Dark Atomic Teal"
Lil Yachty Jumps on Remix of Gucci Mane & Evander Griiim's "Right Now"
Former YEEZY Designer Salehe Bembury Will Be Versace's New Head of Sneaker Design
Michael Jordan Responds to Donald Trump Tweets
HYPES is a real time popularity metric informing readers of what is trending