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HYPEBEAST. Driving Culture Forward

Here's Why King Krule and Frank Ocean Scrapped Their Collaboration
A First Look at Skepta's New Air Max 97 Collaboration
A Closer Look at Patta's Monochrome Luggage Collecton for 2017 Fall/Winter
Japan Gets Medicinal With a New Cough Drop Flavour Kit Kat
mfpen Goes Business Casual for Its 2018 Spring/Summer Collection
ARKET Unveils More Minimalist Classics Ahead of Its Official Opening
New Balance and PHANTACi Link up to Create a New Friends & Family 247 Model
 
HYPES is a real time popularity metric informing readers of what is trending