hype cog

HYPEBEAST. Driving Culture Forward

An On-Feet Look at the John Elliott x Nike Vandal High In "Anthracite"
Footwear

An On-Feet Look at the John Elliott x Nike Vandal High In “Anthracite”

By /
  0    
NikeLab Goes Back to Basics for Its Fall 2017 "Essentials" Collection
Fashion

NikeLab Goes Back to Basics for Its Fall 2017 “Essentials” Collection

By /
  0    
Russell Westbrook Teased the New Air Jordan 32 "Creamsicle" During NBA Media Day
Footwear

Russell Westbrook Teased the New Air Jordan 32 “Creamsicle” During NBA Media Day

By /
  0    
You Could Soon Buy Stocks in Eminem Songs
Music

You Could Soon Buy Stocks in Eminem Songs

By /
  0    
The Nike Air Vortex Gets Fitted In "Dark Atomic Teal"
Footwear

The Nike Air Vortex Gets Fitted In “Dark Atomic Teal”

By /
  0    
Arc'Teryx Veilance's Fall/Winter 2017 Collection Gets the Spotlight in New HAVEN Editorial
Fashion

Arc’Teryx Veilance’s Fall/Winter 2017 Collection Gets the Spotlight in New HAVEN Editorial

By /
  0    
Drake, Lebron James & Chris Bosh Talk Toronto in Three-Way Conversation
Sports

Drake, Lebron James & Chris Bosh Talk Toronto in Three-Way Conversation

By /
  0    
Lil Yachty Jumps on Remix of Gucci Mane & Evander Griiim's "Right Now"
Music

Lil Yachty Jumps on Remix of Gucci Mane & Evander Griiim’s “Right Now”

By /
  0    
Former YEEZY Designer Salehe Bembury Will Be Versace's New Head of Sneaker Design
Footwear

Former YEEZY Designer Salehe Bembury Will Be Versace’s New Head of Sneaker Design

By /
  0    
Michael Jordan Responds to Donald Trump Tweets
Sports

Michael Jordan Responds to Donald Trump Tweets

By /
  0    
More
 
HYPES is a real time popularity metric informing readers of what is trending