Most Hyped
Hypebeast. Driving Culture Forward
Designer and creative director Keith Herron looks to the 1970s to make sense of America today.
Presented by
SOUNDBOKS
Massive bass meets grab-and-go portability in the all-new model design.
Featuring work by Jack Davison, Alex Prager, and Jimmy Chin.
The final release combines brogue-inspired detailing with the technical structure of a trail shoe.
Over four hundred brands and top international buyers gather for an immersive crossover of fashion and subculture.
Presented by
McLaren
Revealing their new fashion collaboration at the Designed to Race: Front Row event.
Ahead of his SS27 show at his former home, The Plaza Hotel, the NYC-born designer shared the story of how a 1994 Snoop Dogg visit birthed his “fashiontainment” strategy and the latest evolution of his “classic American cool.”
The debut sneaker combines MOONSTAR’s production heritage with S’YTE’s restrained design language.
The New York-meets-Tokyo label brings its research-led approach to French sportswear heritage, complete with a reworked Wendon sneaker.
The collaboration amplifies the silhouette with added volume and a selection of smooth, suede and distressed finishes.
The piece features the first official Gold MLB Logoman patch along with kanji signatures and personal inscriptions
Warm wheat, deep chocolate and hits of pink reference the classic Italian-American pastry.
