Hypebeast. Driving Culture Forward

The Real Lore of WHATMORE
Music Digital Cover

The Real Lore of WHATMORE

Presented by Toyota
Cisco Swank, Elijah Judah, Jackson August, Yoshi T., and Sebastiano’s plans actually made it out of the group chat. Now they’re performing at the country’s biggest music festivals.

Official Look at the Song for the Mute x adidas Adizero EVO SL “Dove Grey”
Footwear

Official Look at the Song for the Mute x adidas Adizero EVO SL “Dove Grey”

Playful scripts and cursive co-branding transform the dynamic silhouette into a wearable canvas.

Artisans de Genève “Val Viola” Captures Nature’s Changing Colors
Watches

Artisans de Genève “Val Viola” Captures Nature’s Changing Colors

Meticulously engraved to capture light, the custom dial transitions dynamically between turquoise, violet, and green tones depending on the angle.

Tomorrowland's WR1 Sneaker Is Built to Live Beyond the Festival
Footwear

Tomorrowland's WR1 Sneaker Is Built to Live Beyond the Festival

Presented by Tomorrowland
The festival’s first-ever footwear, the WR1 pairs a mushroom-gill sole with understated branding for a shoe you can wear any day.

Jaeger-LeCoultre Unveils Three High-Horology Masterpieces Showcasing Its Métiers Rares Craftsmanship
Watches

Jaeger-LeCoultre Unveils Three High-Horology Masterpieces Showcasing Its Métiers Rares Craftsmanship

The trio of ultra-limited novelties includes the celestial Master Hybris Artistica Calibre 945 with a grisaille enamel dial, a 1,300-part Duometre Grande Sonnerie and the gem-set 101 Secrets.

The Barefoot-Inspired KEEN Jasper Merko Arrives in Three Understated Colorways
Footwear

The Barefoot-Inspired KEEN Jasper Merko Arrives in Three Understated Colorways

Reimagining its climbing roots, the original hybrid shoemaker delivers a low-profile, flexible fit engineered for everyday urban wear.


Audio-Technica Releases the ATH-AL5NC, Its First Wireless Open-Back Headphones
Tech & Gadgets

Audio-Technica Releases the ATH-AL5NC, Its First Wireless Open-Back Headphones

The ATH-AL5NC offers up to 75 hours of playback on a single charge with LDAC support.
3 Sources

Moncler Opens Its Largest Flagship on Fifth Avenue With a Made-to-Order Atelier
Fashion

Moncler Opens Its Largest Flagship on Fifth Avenue With a Made-to-Order Atelier

The 23,680-square-foot space also debuts a New York-exclusive LoveFrom, Moncler capsule and an AI-powered digital styling platform.

Not the End, Just “The Beginning”: ONE OK ROCK Closes Out the ‘DETOX’ Era
Music

Not the End, Just “The Beginning”: ONE OK ROCK Closes Out the ‘DETOX’ Era

Capping off a year-long global tour at Japan’s ZOZO Marine Stadium, frontman Taka sits down with Hypebeast to reflect on two decades of growth with the band and setting the stage for their next chapter.

Cathay Pacific Teams up With Breitling for a Limited Avenger GMT Watch
Watches

Cathay Pacific Teams up With Breitling for a Limited Avenger GMT Watch

Adorned with Cathay’s signature Brushwing logo, the turquoise green dial pairs with a high-contrast red GMT hand for instant dual-timezone tracking.

HOMME PLISSÉ ISSEY MIYAKE Reimagines Henri Matisse’s "The Snail" in Pleats
Fashion

HOMME PLISSÉ ISSEY MIYAKE Reimagines Henri Matisse’s "The Snail" in Pleats

As part of the ongoing “OPEN STUDIO” dialogue between art and fashion, abstract geometric blocks from Tate Modern’s archives come to life on signature pleated silhouettes.

Larry June and adidas Originals Serve Up the Adistar Control 5 “Watermelon Smoothie”
Footwear

Larry June and adidas Originals Serve Up the Adistar Control 5 “Watermelon Smoothie”

Inspired by the Bay Area artist’s wellness routine, the second collaborative colorway pairs a white mesh base with vibrant gradient overlays.


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