HYPEBEAST. Driving Culture Forward

Under Armour Officially Unveils Joel Embiid’s Debut Signature Shoe
Footwear

Under Armour Officially Unveils Joel Embiid’s Debut Signature Shoe

The UA Embiid One “Origin” will release this September.
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1,701 Hypes   2 Comments
Rocksteady Confirms a 'Suicide Squad' Game Is in the Works
Gaming

Rocksteady Confirms a 'Suicide Squad' Game Is in the Works

After longstanding rumors that a ‘Superman’ project was coming.
By /
857 Hypes   1 Comments
Facebook Will Let Employees Work From Home Until July 2021 (UPDATE)
Tech

Facebook Will Let Employees Work From Home Until July 2021 (UPDATE)

While giving workers an additional $1,000 USD stipend for “home office needs.”
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6,214 Hypes   9 Comments
Nike Unveils Space Hippie 01 in New "Wheat White" Colorway
Footwear

Nike Unveils Space Hippie 01 in New "Wheat White" Colorway

One of its lowest carbon-footprint drops ever.
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4,201 Hypes   6 Comments
Behind The HYPE: The Audemars Piguet Royal Oak Is The Crowning Jewel of Watch Collections
Fashion

Behind The HYPE: The Audemars Piguet Royal Oak Is The Crowning Jewel of Watch Collections

A sought-after timepiece for celebrities including Jay-Z, Steph Curry and more.
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543 Hypes   0 Comments
Kali Uchis and Rico Nasty Come Together for Bilingual Single 'Aquí Yo Mando'
Music

Kali Uchis and Rico Nasty Come Together for Bilingual Single 'Aquí Yo Mando'

From Uchis’ forthcoming second studio album.
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105 Hypes   0 Comments
Best New Tracks: Aminé, James Blake & Flatbush Zombies, Bon Iver, Conway The Machine & More
Music 

Best New Tracks: Aminé, James Blake & Flatbush Zombies, Bon Iver, Conway The Machine & More

This week’s rundown focuses on the spirit of collaboration.
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520 Hypes   0 Comments
Omar Apollo's Melodic "Stayback" Track Sets the Tone for Debut Album
Music

Omar Apollo's Melodic "Stayback" Track Sets the Tone for Debut Album

A funk-soul ballad for those dealing with heartbreak.
By /
791 Hypes   1 Comments
Anderson .Paak Taps J.I.D., Noname and Jay Rock for "Lockdown" Remix
Music

Anderson .Paak Taps J.I.D., Noname and Jay Rock for "Lockdown" Remix

Take two of Anderson’s essential protest anthem is here.
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352 Hypes   0 Comments
ZESPÀ Returns to the Mediterranean for SS21 Footwear Collection
Footwear

ZESPÀ Returns to the Mediterranean for SS21 Footwear Collection

A range of trainers, slip-ons and sliders.
By /
301 Hypes   0 Comments
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Detailed Look at the Union x Jordan Brand 2020 Footwear Collection
Detailed Look at the Union x Jordan Brand 2020 Footwear Collection
Donald Trump Signs Executive Order Banning TikTok and WeChat
Donald Trump Signs Executive Order Banning TikTok and WeChat
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Here Are the World's Most Instagrammed Cars
Virgil Abloh's Louis Vuitton SS21 Collection Leans Into Upcycled Textiles
Virgil Abloh's Louis Vuitton SS21 Collection Leans Into Upcycled Textiles
 
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