hype cog

HYPEBEAST. Driving Culture Forward

Nike Drops a Contrasting Leather "Yin Yang" Pack of Its Cortez Classic
BAPE & Medicom Toy Release New Baby Milo Shark Hoodie Vinyl Dolls
Arcgency Turns Copenhagen Coal Crane into a Luxury Hideaway for Two
New Balance Celebrates Its 35th Anniversary With The "Flimby Pack"
adidas Originals and Alexander Wang Link up Again to Create Its Season 2 Collection
Watch Tyler, The Creator Perform "911" on 'Colbert'
Porsche Design Teams up With Huawei to Unveil Its First Ever Smartwatch
VICELAND's Desus & Mero Get Their Very Own Nike Air Moneys
Samsung May Be Playing a Bigger Role for the Apple iPhone 9
 
HYPES is a real time popularity metric informing readers of what is trending