Logan Fairbrother

Associate Editor

logan.fairbrother@hypebeast.com

Madhappy Brings Crocodile Flair to the Paraboot Michael
Footwear

Madhappy Brings Crocodile Flair to the Paraboot Michael

The animal-inspired texture graces an all-black rendition of the beloved shoe.

Levi's Laces up the Air Jordan 3 in This Week's Best Footwear Drops
Footwear

Levi's Laces up the Air Jordan 3 in This Week's Best Footwear Drops

Two of the duo’s four colorways are set to release globally alongside more Pharrell x adidas Jellyfish looks, WTAPS x New Balance, and more.

Inside the Week Before Football’s Biggest Game
Sports

Inside the Week Before Football’s Biggest Game

Presented by Lexus
Exclusive interviews with Deion Sanders and Kyren Williams, high-energy product previews, citywide celebrations, and more.

Union LA, fragment design, and Jordan Brand Unite in This Week's Best Footwear Drops
Footwear

Union LA, fragment design, and Jordan Brand Unite in This Week's Best Footwear Drops

Two of the trio’s long-awaited Air Jordan 1 colorways are set to be joined by Willy Chavarria x adidas, two Air Jordan 6 drops, LEGO x Crocs, and more.

Charles Leclerc Discusses His Love for Pokémon
Gaming

Charles Leclerc Discusses His Love for Pokémon

The Formula 1 superstar joins Jisoo, Lamine Yamal, Lady Gaga, and more in a new campaign celebrating the iconic franchise’s 30th anniversary.

Inside Marriott Bonvoy's Super Bowl Sleepover Suite
Travel

Inside Marriott Bonvoy's Super Bowl Sleepover Suite

One lucky duo will wake up in Levi’s Stadium the day of the big game.


BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops
Footwear

BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops

NikeSKIMS is also making noise this week alongside Salehe Bembury x PUMA, Kith x Salomon, and more.

Best Look at Bad Bunny's adidas BadBo 1.0
Footwear

Best Look at Bad Bunny's adidas BadBo 1.0

Benito’s first signature shoe just debuted in a limited run of 1,994 pairs.

'Pokémon TCG: Ascended Heroes' Is the Largest English Set Ever
Gaming

'Pokémon TCG: Ascended Heroes' Is the Largest English Set Ever

Take an official look at the special art cards, featuring everything from iconic partners to new Mega Pokémon.

Pane: From a Viral GAT to a Way of Living
Footwear

Pane: From a Viral GAT to a Way of Living

How the independent label is translating performance and elegance into everyday life.

The 10 Biggest Footwear Moments From Paris Fashion Week FW26
Footwear

The 10 Biggest Footwear Moments From Paris Fashion Week FW26

From the debut of Kiko Kostadinov x Crocs and JiyongKim x PUMA to more PAF x On and Song for the Mute x adidas.

Closer Look at the gnuhr x norda 002 and 008
Footwear

Closer Look at the gnuhr x norda 002 and 008

We took to the mountains and dunes of Peru to capture the “gnorda” pairs before they drop tomorrow.

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