UNDERCOVER
Takashi Murakami
A BATHING APE®
fragment
Hajime Sorayama
Brain Dead
Kaws x Human Made
Futura Laboratories
NEIGHBORHOOD
POST ARCHIVE FACTION (PAF)
PROLETA RE ART
HUF
Virgil Abloh Archive™
PATTA
VERDY
AMBUSH®
PEACEMINUSONE
Supreme
ACRONYM
Anti Social Social Club
Ray-Ban
Michelob Ultra
Citizen Watch
STONE ISLAND SOUND
Umbro
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UNDERCOVER X HYPEBEAST 20TH ANNIVERSARY T-SHIRT
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RAY-BAN X HYPEBEAST 20TH ANNIVERSARY MEGA BALORAMA SUNGLASSES
Since its origins in the 1930s, Ray-Ban has designed and produced iconic eyewear silhouettes worn by figures shaping fashion, music, and culture.
In honor of Hypebeast's 20th 'Platinum' anniversary, these special edition Mega Balorama wraparound sunglasses are crafted from transparent grey propionate, accented with mirror lenses. A Hypebeast logo on the inside of the temple adds a subtle nod to our platform and the co-branded packaging shines in a metallic silver hue, offering a bold update to the classic frame.
Available now
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STONE ISLAND SOUND X HYPEBEAST 20TH ANNIVERSARY FRIENDLY PRESSURE PN1 SPEAKERS
On the occasion of Hypebeast's 20th anniversary, and as part of its ongoing music initiative Stone Island Sound, Stone Island and Friendly Pressure—a bespoke sound system studio founded by Shivas Howard Brown in London—have created 5 pairs of lacquer and silver leaf-finished iterations of the Friendly Pressure PN1 speakers. The custom speakers are developed, assembled and finished in London with Friendly Pressure's proprietary crossover design ensuring phase accuracy and a wide listening field. The speakers are paired with the Bluesound Powernode Edge, a top of the line Wi-Fi streamer and amplifier that supports virtual streaming services. The Stone Island Sound collaborative speaker is the first consumer PN1 model available to purchase exclusively for Hypebeast's 20th anniversary.
The collaboration between Stone Island and Friendly Pressure reflects the Stone Island LAB & LIFE philosophy—where LAB represents the constant, rigorous, and boundless exploration of material transformation and innovation, and LIFE stands for the lived experience, identity, and perceived status of those who feel part of the Stone Island community.
Embracing Stone Island's continued commitment to contemporary culture, Stone Island Sound is an evolving music-oriented initiative. Built on the mantra, "Sound as a Form of Research," it reflects Stone Island's deep cultural roots and inclusive spirit, embracing a diverse global community.
Coming soon
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CITIZEN WATCH X HYPEBEAST 20TH ANNIVERSARY ZENSHIN SUPER TITANIUM
Founded in Tokyo, Japan, Citizen has been crafting innovative light-powered and automatic timepieces for over 100 years.
Incorporating the Hypebeast 20th Anniversary palette, Citizen has created a special edition of its integrated bracelet Zenshin model featuring an all-metallic colorway. With an accessible 39.5mm size, its proprietary material Super TitantiumTM in DURATECT Platinum watch case and bracelet have been paired with a tonally matched silver-colored dial. Sustainably powered by any light with Eco-Drive technology and never needing a battery, this anniversary timepiece includes Hypebeast branding below the hands and on the caseback. The marker at the “4” position has been replaced with an Arabic numeral “20” in honor of the anniversary.
Limited to 500 pieces worldwide, this special edition Zenshin has a chromed out, minimalist aesthetic that wears effortlessly. An all-metallic colorway — created by CITIZEN’s proprietary SuperTitanium™ in DURATECT Platinum and a tonally-matched dial — and a distinctive Arabic numeral 20 in the 4-o’clock position celebrate the 20th Anniversary of Hypebeast. Sustainably powered by any light with Eco-Drive technology, it never needs a battery.
COMING IN SPRING 2026
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UMBRO X HYPEBEAST 20TH ANNIVERSARY SPELLOUT TRACK JACKET & PANTS
British soccer brand Umbro has been a fixture of the sport scene for over 100 years. Flexing its status as an authentic representation of soccer culture, Umbro has crossed over into countless subcultures from skateboarding to techno.
Celebrating 20 years of streetwear, Hypebeast and Umbro collaborated to release a limited edition take on the brand’s signature tracksuit. At the chest of the jacket, Umbro’s double diamond logo sits across from a Hypebeast FC crest, a nod to the brand’s soccer origins. A tonal oversize Hypebeast logo runs down the sleeve and side panel of the jacket, continuing onto the pants.
Available now
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MICHELOB ULTRA X HYPEBEAST 20TH ANNIVERSARY MICHELOB ULTRA VARSITY JACKET
Launched in 2002, Michelob ULTRA has redefined the light beer category, evolving into one of America’s most popular brews. More than just a beverage, the brand has cultivated a lifestyle identity that champions balanced choices and modern leisure.
Commemorating Hypebeast’s 20th Anniversary, a one-of-one collaborative varsity jacket merges sport and culture. Hand-crafted patches highlight Hypebeast’s global presence and milestone year, while a red lining and back patch pay tribute to Michelob ULTRA’s signature banner logo. Completing the piece, ULTRA’s mantra — “superior is worth playing for” — is stitched along the hem.
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