Hypebeast Group

Founded in 2005, Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. With three major divisions, Hypemedia, HBX and Hypemaker, we share a mission to bridge the universe of cultural discovery and connection with our global audience.


Standing at the forefront of fashion and culture, Hypemedia encompasses our editorial, social and video platforms. We curate digital and print content on the latest emerging trends to inspire and educate our global audience, as well as connect them with our community of artists and creatives.

hypebeast.com hypeart.com hypebae.com popbee.com


Hypemaker is a global, award-winning, full-service creative agency. With its uncommon ability to transform perception through visual presentation and carefully curated content, it empowers brands to be relevant in the cultural landscape.



HBX is a global e-commerce, retail and experiential platform catered to the increasing demand of a retail outlet within the Hypebeast community. Focusing on delivering the latest, trend-setting fashion, accessories, footwear, home and lifestyle goods to its customers, HBX curates a truly global and exciting assortment at the leading edge of culture.


For latest news, please visit hypebeast.com/newsroom.
For investor relations, please visit hypebeast.com/investor.