Food & Beverage

HYPEBEAST. Driving Culture Forward

Yoplait's Trix Yogurt Is Back
Food & Beverage

Yoplait's Trix Yogurt Is Back

The childhood favorite returns.

A Bottle of Pétrus French Wine Aged in Space Is Being Auctioned for $1 Million USD
Food & Beverage

A Bottle of Pétrus French Wine Aged in Space Is Being Auctioned for $1 Million USD

Traveling 186 million miles in zero gravity.

Reminder: You Actually Aren't Supposed to Mix Wasabi With Soy Sauce When Eating Sushi
Food & Beverage

Reminder: You Actually Aren't Supposed to Mix Wasabi With Soy Sauce When Eating Sushi

Are you guilty of making the frowned upon “wasabi joyu” mixture?

Lay's Unveils Three New Flavors for This Summer
Food & Beverage

Lay's Unveils Three New Flavors for This Summer

“Chile Mango,” “Wavy Jerk Chicken” and “Summer BLT.”

Ben & Jerry’s Introduces Five New Dairy-Free Ice Cream Flavors
Food & Beverage

Ben & Jerry’s Introduces Five New Dairy-Free Ice Cream Flavors

Check out Colin Kaepernick’s flavor.

Eleven Madison Park Will Reopen in June With An Entirely Plant-Based Menu
Food & Beverage

Eleven Madison Park Will Reopen in June With An Entirely Plant-Based Menu

The three Michelin starred restaurant calls our current food system “unsustainable.”

Frito-Lay's New Doritos Xxtra Nacho Flavor Goes Toe-to-Toe With Cheetos Flamin' Hot Pepper Puffs
Food & Beverage

Frito-Lay's New Doritos Xxtra Nacho Flavor Goes Toe-to-Toe With Cheetos Flamin' Hot Pepper Puffs

Get the milk ready.

Shake Shack Heats Things up With a Chipotle Cheddar Menu
Food & Beverage

Shake Shack Heats Things up With a Chipotle Cheddar Menu

Available exclusively in Hong Kong.

Lay's Delivers Doritos Cool Ranch-Flavored Chips
Food & Beverage

Lay's Delivers Doritos Cool Ranch-Flavored Chips

Available for a limited time only.

Atoboy's Junghyun Park and Shake Shack Craft a Delectable Shrimp Burger
Food & Beverage

Atoboy's Junghyun Park and Shake Shack Craft a Delectable Shrimp Burger

The latest in the fast-casual chain’s “Now Serving” series.

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