HYPEBEAST. Driving Culture Forward

Watch This Iron Chef Turn Instant Noodles Into a Gourmet Meal
Food & Beverage

Watch This Iron Chef Turn Instant Noodles Into a Gourmet Meal

How good can $0.99 USD noodles get?

How to Make a Sushi Donut with Poke Burri
Food & Beverage

How to Make a Sushi Donut with Poke Burri

The restaurant behind viral creations like sushi donuts, sushi pizza and more shows you how to craft one of its signature items.

TRUFF Heats Things up With Its White HOTTER Truffle Hot Sauce
Food & Beverage

TRUFF Heats Things up With Its White HOTTER Truffle Hot Sauce

Can you handle the heat?

Popeyes Singapore Serves up "Fizzy Pop" Chicken
Food & Beverage

Popeyes Singapore Serves up "Fizzy Pop" Chicken

Boasting a Pop Rocks-like experience.

Cardi B Launches Vodka-Infused Whipped Cream "Whipshots"
Food & Beverage

Cardi B Launches Vodka-Infused Whipped Cream "Whipshots"

Cardi is making money move with her newest F&B venture.



McDonald’s is Offering Double Cheeseburgers for 50¢ USD on National Cheeseburger Day
Food & Beverage

McDonald’s is Offering Double Cheeseburgers for 50¢ USD on National Cheeseburger Day

Don’t miss the deal.

Take an Inside Look at HYPEBEANS Centerfield in Seoul, South Korea
Food & Beverage

Take an Inside Look at HYPEBEANS Centerfield in Seoul, South Korea

The latest expression of HYPEBEAST’s café concept.

Heinz Debuts Nifty Gadget That Lets You Squeeze Every Drop Out of Ketchup Packets
Food & Beverage

Heinz Debuts Nifty Gadget That Lets You Squeeze Every Drop Out of Ketchup Packets

Diehard ketchup fans won’t be wasting any more of the condiment again.

Smartfood Shakes up New Cinnamon Sugar Doughnut-Flavored Popcorn
Food & Beverage

Smartfood Shakes up New Cinnamon Sugar Doughnut-Flavored Popcorn

Following the release of the Krispy Kreme-glazed popcorn.

A Handcrafted City Guide to Vancouver
Food & Beverage 

A Handcrafted City Guide to Vancouver

Presented by Patrón
The talented R&B Duo Manila Grey shares their favorite local spots for finding musical inspiration in Canada.

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