Elaina Bernstein

Elaina Bernstein

Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

Fit Check: 2026 FIFA World Cup Finals Performers
Fashion

Fit Check: 2026 FIFA World Cup Finals Performers

From Justin Bieber and BTS at the first-ever World Cup Halftime Performance, to Jennifer Hudson and Post Malone at the Closing Ceremony, here are all of our favorite looks from yesterday’s performers.

SKYLRK Fuses Apparel, Eyewear and Audio at New York City Pop-Up
Fashion

SKYLRK Fuses Apparel, Eyewear and Audio at New York City Pop-Up

The Justin Bieber-led label introduces its audio arm at its first-ever NYC outpost.

The First 'July' Playlist Dump
Music

The First 'July' Playlist Dump

Everything from the first two weeks of July that we’ve added to this month’s playlist.

A$AP Rocky's Latest PUMA Launch Has Him Reminiscing on 1994
Footwear

A$AP Rocky's Latest PUMA Launch Has Him Reminiscing on 1994

Flacko’s take on the PUMA Suede ’94 silhouette draws from the pivotal year. Upstairs at the Lucky Dragon in New York City’s Chinatown, he elaborates on his key points of inspiration from the time.

Navy Blue's 'Sir Render' Gets the Stone Island Sound Treatment
Music

Navy Blue's 'Sir Render' Gets the Stone Island Sound Treatment

Sage Elsesser’s most recent studio album gets reimagined as a collectible piece.

JAŸ-Z Just Dropped the Merch Collection of the Year for JAŸ-Z30
Music

JAŸ-Z Just Dropped the Merch Collection of the Year for JAŸ-Z30

Take a closer look at the entirety of the extensive merch suite for HOV’s three-night Yankee Stadium run.


The 10k Rappers Hit the Beach in Denim Tears' New Collection
Fashion

The 10k Rappers Hit the Beach in Denim Tears' New Collection

Niontay, Sideshow, and Anysia Kym front the lookbook for “Act III pt. 2,” further evolving the connection between the Tremaine Emory-led streetwear imprint and MIKE’s independent record label.

Store Visits: Fareri Vintage at Depop Clubhouse
Fashion

Store Visits: Fareri Vintage at Depop Clubhouse

Presented by Depop
Kevin Fareri curates the first selection of vintage soccer gear on the rotating rack of Depop sellers on display at the Hypebeast Cup pop-up.

Max B Aside, Get to Know the Rest of MIKE's Young World Fest Lineup
Music

Max B Aside, Get to Know the Rest of MIKE's Young World Fest Lineup

The fully free 10k-led event returns to Herbert Von King Park this Saturday, headlined by the local legend and supported by slate of other hip hop talent.

Meet Full Kit, the Vintage Jersey Bootleggers Rewriting Music Merch
Fashion

Meet Full Kit, the Vintage Jersey Bootleggers Rewriting Music Merch

Ahead of their Hypebeast Cup pop-up, founders Robbie Laing and Vicente Reynoso on building a brand where Cocteau Twins, Militarie Gun, and Fred again.. all live on deadstock soccer kits.

JAŸ-Z Extends '444:' Everything We Loved in Music This Week
Music

JAŸ-Z Extends '444:' Everything We Loved in Music This Week

All of the biggest music headlines in one place and playlist. Updated live throughout the week.

Nettspend's Gucci Pop-Up Proved the Continuing Convergence of High Fashion and the Hip Hop Underground
Music

Nettspend's Gucci Pop-Up Proved the Continuing Convergence of High Fashion and the Hip Hop Underground

While the underground scene’s new guard reigned supreme in Paris, the rapper’s Generation Gucci x ‘early life crisis’ event shut down SoHo.

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