Elaina Bernstein

Elaina Bernstein

Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

FKA twigs Soundtracks and Stars in Burberry's Winter 2026 Campaign
Music

FKA twigs Soundtracks and Stars in Burberry's Winter 2026 Campaign

Bringing the brand’s hometown, twigs-soundtracked Winter 2026 runway show to life in new Glen Luchford-shot visuals.

Pz' Previews Denim Tears x Billionaire Boys Club Collaboration
Fashion

Pz' Previews Denim Tears x Billionaire Boys Club Collaboration

The second drop of the André Leon Talley-inspired Fall/Winter 2026 collection is fit for the Øway rapper.

Skepta Wore Stone Island on Stage All Weekend
Fashion

Skepta Wore Stone Island on Stage All Weekend

Prior to leading the label’s new “Community as a Form of Research” campaign, Big Smoke pulled up to Reading Festival as one of the best dressed performers, donning Stone Island’s Micro Felt Transparent Cover Jacket.

Fakemink and Skepta's First Collaboration Is in the New Stone Island Campaign
Fashion

Fakemink and Skepta's First Collaboration Is in the New Stone Island Campaign

The latest installation of the label’s Community as a Form of Research also features Stephen Graham and 3House.

Carlos Alcaraz Returned to the US Open in New Cactus Jack x Nike. Then, Travis Scott Dropped a Full "Cactus Court" Collection.
Fashion

Carlos Alcaraz Returned to the US Open in New Cactus Jack x Nike. Then, Travis Scott Dropped a Full "Cactus Court" Collection.

La Flame cheered Alcaraz on from the stands, before lifting the veil on the full slate of Cactus Jack x Nike apparel and footwear a few minutes after the match.

Sage Elsesser's "Simple, Not Easy" Approach to Style
Footwear

Sage Elsesser's "Simple, Not Easy" Approach to Style

While Navy Blue’s lyrics are riddled well-penned complexities, when it comes to fashion, Sage Elsesser keeps it simple — and comfortable. The latest face of UGG, Elsesser explains why “the greatest luxury is comfort.”


Sk8star: ØWAY’s Reserved Rebel
Music

Sk8star: ØWAY’s Reserved Rebel

The quiet force of the rising Atlanta rap collective wants you to know he isn’t “your typical dumb rapper.” He strives to be the biggest musician in the world — as long as he can still go to the movie theater.

Lil Yachty Loves LOEWE. Now, He's Leading the Fashion House's Ice-Cold New Campaign.
Fashion

Lil Yachty Loves LOEWE. Now, He's Leading the Fashion House's Ice-Cold New Campaign.

Alongside Julia Garner, Boat ventured to the Alps for the Talia Chetrit-shot campaign.

Justin Bieber Wants To Make a SKYLRK Phone
Tech & Gadgets

Justin Bieber Wants To Make a SKYLRK Phone

Continuing the brand’s foray into tech.

The Malcolm Todd Style Guide
Fashion

The Malcolm Todd Style Guide

Ahead of his biggest tour yet, the star of Gap’s new “Denim on your own” campaign shares his fashion hot takes, the importance of a fun accessory, and his guiding style mantra: “if everything’s cute in my closet, it’ll be okay.”

diamond*’s Always Had Star Power. Now, Young Thug Is Making Sure Everyone Sees It.
Music

diamond*’s Always Had Star Power. Now, Young Thug Is Making Sure Everyone Sees It.

In a rare moment of downtime this summer, the ØWAY co-founder sat down with Hypebeast to discuss the Atlanta collective’s captivating global come-up.

Little Simz Makes Everything Look Easy – Including Two Lollapalooza Sets in One Day
Music

Little Simz Makes Everything Look Easy – Including Two Lollapalooza Sets in One Day

In a two hour span, technically. Live from the Hacienda PATRÓN, the UK rapper shares more on her festival go-tos.

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