Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.
Niontay, Sideshow, and Anysia Kym front the lookbook for “Act III pt. 2,” further evolving the connection between the Tremaine Emory-led streetwear imprint and MIKE’s independent record label.
The fully free 10k-led event returns to Herbert Von King Park this Saturday, headlined by the local legend and supported by slate of other hip hop talent.
Ahead of their Hypebeast Cup pop-up, founders Robbie Laing and Vicente Reynoso on building a brand where Cocteau Twins, Militarie Gun, and Fred again.. all live on deadstock soccer kits.
Another split from the hip hop underground and pop it girls, with new singles from EsDeeKid and El Cousteau up against those from Charli XCX and Phoebe Bridgers.
Ahead of his upcoming headlining tour, the Atlanta rapper gets honest. Sure, he feels counted out, but really, he’s just happy we’re finally talking about him.
Welcome to our Paris Fashion Week “track ID” hub. Second up, the rave-ready Dior range, showcased in a mansion, soundtracked by a Fred again.. mix on aux.
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