Joyce Li

Joyce Li

Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring brands like Supreme, Palace, BAPE, PUMA and more.

Chrome Hearts Sues Nordstrom Over Trademark Infringement of Iconic Cross Motifs
Fashion

Chrome Hearts Sues Nordstrom Over Trademark Infringement of Iconic Cross Motifs

The lawsuit questions when decorative design elements officially function as a recognizable brand identifier.

Tom Brady Wants You to Try His "Good Nut"
Food & Beverage

Tom Brady Wants You to Try His "Good Nut"

The seven-time Super Bowl champion partners with the instant commerce platform GoPuff for a premium, health-focused coconut water.

'Lupin Part 4' Slated to Return on Netflix
Entertainment

'Lupin Part 4' Slated to Return on Netflix

Omar Sy returns as the suave gentleman thief Assane Diop in the globally acclaimed French series.

Austin Abrams and Josh Brolin Are Swallowed Alive in Tense Official 'Whalefall' Trailer
Entertainment

Austin Abrams and Josh Brolin Are Swallowed Alive in Tense Official 'Whalefall' Trailer

Director Brian Duffield’s claustrophobic survival thriller delivers ‘The Martian’ meets ‘127 Hours’ energy.

Umbro and HUF Prepare a Collaborative Summer 2026 Collection
Fashion

Umbro and HUF Prepare a Collaborative Summer 2026 Collection

The globally popular football brand celebrates its 100th anniversary with new dual-branded jerseys.


Timberland and nonnative Reunite for the 3-Eye Classic Taupe Revival
Footwear

Timberland and nonnative Reunite for the 3-Eye Classic Taupe Revival

The authentic camp moccasin gets a subtle update with hairy suede, nubuck leather, and an elevated sole.

HUMAN MADE and VERDY Drop Exclusive Collection for New Seoul Store Opening
Fashion

HUMAN MADE and VERDY Drop Exclusive Collection for New Seoul Store Opening

The collaborative capsule features original graphics blending VICK and the iconic heart motif.

Vans Is All in on the "Knicks" With the Classic Slip-On
Footwear

Vans Is All in on the "Knicks" With the Classic Slip-On

The skate shoe originators celebrate the city’s sports fandom with a blue and orange checkerboard tribute.

An Unreleased Trophy Room x Air Jordan 4 Sample Surfaces
Footwear

An Unreleased Trophy Room x Air Jordan 4 Sample Surfaces

The alternate gold-on-grey iteration arrives alongside recent news of Marcus Jordan’s physical store closing.

JAY-Z and Roc Nation Announce "JAY-Z 30" Concerts in Paris and Los Angeles
Music

JAY-Z and Roc Nation Announce "JAY-Z 30" Concerts in Paris and Los Angeles

The hip-hop legend expands his 30th-anniversary celebration with two massive stadium shows.

Haider Ackermann Deepens the House's Vocabulary for Tom Ford Pre-Fall 2026 Collection
Fashion

Haider Ackermann Deepens the House's Vocabulary for Tom Ford Pre-Fall 2026 Collection

A masterful study in controlled seduction, sharp tailoring, and refined casuals.

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