Joyce Li

Joyce Li

Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

Nike Co-Founder Phil Knight Donates $1 Billion USD to University of Oregon
Fashion

Nike Co-Founder Phil Knight Donates $1 Billion USD to University of Oregon

The landmark gift marks the largest contribution to a public flagship university in U.S. history.

Nike Unveils the 3D-Printed Air Max Link via AirWorks Program
Footwear

Nike Unveils the 3D-Printed Air Max Link via AirWorks Program

Designed by Beijing-based creative Marc Su, the futuristic silhouette blends Alpha Project heritage with dual forefoot Air units.

J Balvin and Jordan Brand Honor Colombian Wildlife With the Air Jordan 4 "Amazonas"
Footwear

J Balvin and Jordan Brand Honor Colombian Wildlife With the Air Jordan 4 "Amazonas"

The glossed, yellow crocodile leather iteration pays tribute to the Amazon ecosystem.

Maria Grazia Chiuri Redefines Modern Form for Fendi SS27
Fashion

Maria Grazia Chiuri Redefines Modern Form for Fendi SS27

The collection explores body autonomy, undergarments as outerwear, and fluid tailoring across gendered lines.

Marvel Re-Releases 'Avengers: Endgame Encore' With Four New 'Doomsday' Teaser Scenes
Entertainment

Marvel Re-Releases 'Avengers: Endgame Encore' With Four New 'Doomsday' Teaser Scenes

The theatrical extended cut is now playing at select theaters.

Action Bronson and New Balance Expand the 2811 Lineup With "Blackjacques" and "The Whisperer"
Footwear

Action Bronson and New Balance Expand the 2811 Lineup With "Blackjacques" and "The Whisperer"

The musician’s signature silhouette returns in two contrasting colorways incorporating Baklava design codes.


Travis Scott and Oakley Debut Cactus Jack x Oakley Chapter 001
Fashion

Travis Scott and Oakley Debut Cactus Jack x Oakley Chapter 001

The three-frame collection reworks iconic silhouettes with custom colorways and Prizm technology.

Taylor Swift Expands 'The Life of a Showgirl: The Encore' With Four New Tracks
Music

Taylor Swift Expands 'The Life of a Showgirl: The Encore' With Four New Tracks

The bonus tracks reunite Swift with Max Martin and Shellback while balancing reflective heartbreak and marital bliss.

Yeat Teases Unreleased Nike Air Max Goadome “Camo” in "TËNNIS" Visual
Footwear

Yeat Teases Unreleased Nike Air Max Goadome “Camo” in "TËNNIS" Visual

The rapper swaps his previous studded design for desert-camo uppers and black Air soles.

Fred Perry and Craig Green Reconstruct Heritage Codes for Collaborative Capsule
Fashion

Fred Perry and Craig Green Reconstruct Heritage Codes for Collaborative Capsule

The collection blends industrial design language with reengineered outerwear, technical knitwear, and split-collar polos.

The Whitaker Group and New Balance Reframe the 2010 With "Ostrich" Leather
Footwear

The Whitaker Group and New Balance Reframe the 2010 With "Ostrich" Leather

The upcoming collaboration elevates the neutral runner with textured paneling and subtle purple accents.

Drake Revives His Jimmy Brooks Era With OVO x 'Degrassi' Collection
Fashion

Drake Revives His Jimmy Brooks Era With OVO x 'Degrassi' Collection

The Made in Canada athletic range honors the Degrassi Panthers’ legacy with retro uniforms and varsity jackets.

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