JW Anderson Unveils UGG Collaboration Campaign Starring Kaia Gerber and Dev Hynes

British fashion house JW Anderson has officially debuted the campaign for its collaborative collection with UGG, starring Kaia Gerber and Dev Hynes. Captured by photography duo Tanya and Zhenya Posternak, the visuals showcase the cross-disciplinary creative pair in a series of intimate, domestic vignettes that explore the boundary between everyday ease and considered dressing.

Continuing Jonathan Anderson’s longstanding practice of casting talent across distinct creative fields, the campaign brings together Gerber’s presence across fashion and acting alongside Hynes’ musical artistry. Throughout the series, the pair are styled in garments from JW Anderson’s latest namesake collection, sporting graphic argyle jumpers, structured leather jackets, and the brand’s signature twisted seam jeans. Set against quiet interior backdrops, the photographs examine the intersection of elevated tailoring and the relaxed rituals of daily domestic life.

Under the creative direction of Jonathan Anderson, the editorial was styled by frequent collaborator Benjamin Bruno with set design by Julia Wagner. Beauty and grooming directions were executed by hair stylist Hos Hounkpatin, makeup artist Jamal Scott, and nail artist Yukie Miyaka, with full production facilitated by Studio Boum. The resulting images ground the collaborative footwear and ready-to-wear styling within authentic living spaces.

The JW Anderson x UGG collection is available now in physical stores and online.

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