Balenciaga Takes to the Pitch for Its Soccer Series 26 Campaign
The football-inspired ready-to-wear collection is highlighted by a campaign starring World Freestyle Football Champion Tristan Gac.
Summary
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Balenciaga has introduced a new series of soccer-inspired ready-to-wear apparel and complementary accessories
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The collection features a focused color palette of dark blue, black, and red with crisp white and gold accents
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Select participating boutiques will offer exclusive handwriting personalization by a professional calligrapher
Balenciaga has officially launched its Soccer Series 26, delivering a comprehensive range of football-inspired ready-to-wear apparel reimagined with a codified graphic system. Highlighting the new material concepts and unique personalization options, the luxury house tapped World Freestyle Football Champion Tristan Gac to star in a dedicated campaign showcasing the collection across Paris.
The scrimmage-ready capsule features signature-fit pieces including tracksuit separates, short-sleeve jerseys, zip-up hoodies, shorts, pants, caps, and socks. These athletic-leaning silhouettes arrive in a focused palette of dark blue, black, and red, accented by contrasting white and golden details. A standout piece in the lineup is a zippered leather jacket with elasticated cuffs, which mimics the proportions of a professional player’s off-field attire and is detailed with embroidered patches. The collection also introduces fresh branding graphics, turning the lowercase Balenciaga logo, the Balenciaga Bodies logo, and a laurel-wreathed crest into distinct team emblems.
Adding a bespoke touch to the launch, participating Balenciaga boutiques will offer an exclusive personalization service. Customers can have their apparel customized by a professional calligrapher using handwriting based on that of Creative Director Pierpaolo Piccioli. This unique concept draws directly from the signed sports memorabilia often found in collectors’ archives, allowing fans to add custom textile paint signatures to the garments.
Check out the campaign above. The Balenciaga Soccer Series 26 is available now via select global storefronts and the official Balenciaga webstore.
