Awake NY and DoorDash Blend Food, Fashion and Sport Culture With New Soccer-Inspired Capsule
Designer Angelo Baque’s collection is his love letter to Queens as the biggest soccer tournament heads stateside.
The intersection of sport and fashion is getting a shake-up just in time for the summer soccer frenzy. DoorDash is stepping onto the pitch, teaming up with Angelo Baque, the creative force behind Awake NY, for an exclusive capsule that drops right before the big tournament. Built on a foundation of mutual respect, the delivery giant essentially handed Baque the keys to their visual identity, allowing him to pull them directly into his world of authentic street culture to create something genuinely disruptive.
Included in the upcoming four-piece lifestyle lineup is a vintage-inspired soccer jersey that doubles as a love letter to Baque’s childhood in Queens. The front leans heavily into high-tier club aesthetics, mixing a striking red checkerboard pattern with a gold-embroidered collegiate “A” and a cleverly modified DoorDash chevron that wears its own streetwear crown. At the back: a massive, full-bleed silhouette of the iconic Flushing Meadows Unisphere stamped with a bold, bright red number 10. Paired with rugged tree-bark camo mesh shorts, a heavyweight black three-quarter zip, and a mini soccer ball Baque admittedly designed for his own son, the collection is high-style gear built to transition effortlessly from a sweaty afternoon pickup game to a late-night shared meal with friends.
The upcoming drop is aiming squarely at a new wave of fandom that treats major tournaments like an entire season of cultural delight. These are fans who care just as much about group chats, watch parties, and pre-match fits as they do about the actual score on the screen. By giving the gear a “semi-traditional custom kit” vibe you’d normally hunt for at a local flea market, DoorDash and Awake NY are celebrating the vibrant, beautiful chaos of everyday city life. And with the delivery platform involved, they become a literal connector to the local flavors, food rituals, and real neighborhoods, especially as soccer fever takes over the Big Apple.
Stay tuned as we fully reveal the DoorDash x Awake NY collection soon.
