Awake NY

Founded by former Supreme brand director Angelo Baque, Awake NY is a logo-driven streetwear brand mostly known for its signature flowing script motif. Launched in 2012, Awake NY released its first full U.S. collection in 2017 and has presented extensive seasonal capsules since then. With an ever-growing emphasis on social justice and a Rolodex of collaborators that includes ASICS, Reebok, Moncler and more, Awake’s products are inherently grounded in its New York heritage — but serve up a visceral, global appeal.

Awake NY, MLB and New Era Link Up for a Subway Series Collection
Fashion

Awake NY, MLB and New Era Link Up for a Subway Series Collection

The NY Yankees vs. NY Mets campaign enlists city legends Mayor, New York Nico, Scarr of Scarr’s Pizza, and more.

Awake NY Teams with Merrell For Nostalgic 1TRL Jungle Moc
Footwear

Awake NY Teams with Merrell For Nostalgic 1TRL Jungle Moc

A grown-up iteration of a silhouette many a ’90s baby is familiar with.

Awake NY SS21 Is Collegiate-Inspired, But Not As You Know It
Fashion

Awake NY SS21 Is Collegiate-Inspired, But Not As You Know It

While cozy staples may appear, it’s the season’s shirts, jackets, cardigans and more that stand out.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Cactus Plant Flea Market, Stüssy and more.

Bodega Enlists Brands to Stand United Against Anti-Asian Hate
Fashion

Bodega Enlists Brands to Stand United Against Anti-Asian Hate

Featuring Awake NY, Carhartt WIP, PLEASURES, PRMTVO, thisisneverthat and KOREATOWN.


The Converse Collabs That Never Were
Footwear 

The Converse Collabs That Never Were

From unreleased runway pairs to highly-limited customs.

Awake NY Equips Reebok's Club C 85 With Tonal Faux Snakeskin and Lush Leather
Footwear

Awake NY Equips Reebok's Club C 85 With Tonal Faux Snakeskin and Lush Leather

A matching Classic Leather is also in the works.

A Cast of Tiny Models Showcase Awake NY and Shaniqwa Jarvis' Collaborative Tee and Tote
Fashion

A Cast of Tiny Models Showcase Awake NY and Shaniqwa Jarvis' Collaborative Tee and Tote

The shirt, appropriately, comes in adult and child sizes.

Dover Street Market's Talented Pals Drop Exclusive Lunar New Year T-Shirts
Fashion

Dover Street Market's Talented Pals Drop Exclusive Lunar New Year T-Shirts

Awake NY, Clot, Nike, Noah and more serve up Year of the Ox goods.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Off-White™, Louis Vuitton, Fear of God ESSENTIALS and Awake NY.

Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.