Awake NY

Founded by former Supreme brand director Angelo Baque, Awake NY is a logo-driven streetwear brand mostly known for its signature flowing script motif. Launched in 2012, Awake NY released its first full U.S. collection in 2017 and has presented extensive seasonal capsules since then. With an ever-growing emphasis on social justice and a Rolodex of collaborators that includes ASICS, Reebok, Moncler and more, Awake’s products are inherently grounded in its New York heritage — but serve up a visceral, global appeal.

The Latest Awake NY x Crocs Collaboration Is an Ode To Present Day Artisans
Footwear

The Latest Awake NY x Crocs Collaboration Is an Ode To Present Day Artisans

Available starting today.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, P+F, Stone Island, Balenciaga, Awake NY, Palace and more.

Awake NY SS22 Channels Turn of the Century NYC
Fashion

Awake NY SS22 Channels Turn of the Century NYC

Featuring double-breasted suits, a range of jackets, knitwear and more.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Donda Academy, HUMAN MADE, GOLF WANG, Awake NY, Holiday® and more.

Awake NY Dives Into Lacoste’s Archive For Debut Collaboration
Fashion

Awake NY Dives Into Lacoste’s Archive For Debut Collaboration

Heritage sportswear meets New York street style.


Awake NY Aids Those Affected by the Bronx Fire With a Collaborative Benefit Tee
Fashion

Awake NY Aids Those Affected by the Bronx Fire With a Collaborative Benefit Tee

All proceeds will go to Until Freedom — a nonprofit that works with teams on the ground in the Bronx.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, NEEDLES, Awake NY, GOLF le FLEUR*, Palace and more.

Awake NY’s ASICS GEL-Kayano Trainer 21 Is Dropping Later This Week
Footwear

Awake NY’s ASICS GEL-Kayano Trainer 21 Is Dropping Later This Week

With all proceeds going to the Virgil Abloh™ “Post-Modern” Scholarship Fund.

Awake NY Will Donate Proceeds of Its New ASICS GEL-KAYANO Trainer 21 to the Virgil Abloh™️ “Post-Modern” Scholarship Fund
Footwear

Awake NY Will Donate Proceeds of Its New ASICS GEL-KAYANO Trainer 21 to the Virgil Abloh™️ “Post-Modern” Scholarship Fund

Launching exclusively at UNKNWN alongside a capsule with NEON16.

Crocs and Awake NY Highlight the Importance of Family With Debut Collab
Footwear

Crocs and Awake NY Highlight the Importance of Family With Debut Collab

With a campaign featuring Swizz Beatz, Chace Infinite and more.

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