Awake NY

Awake NY Top 100

Rank 79
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Profile

Description

Founded by former Supreme brand director Angelo Baque, Awake NY is a logo-driven streetwear brand mostly known for its signature flowing script motif. Launched in 2012, Awake NY released its first full U.S. collection in 2017 and has presented extensive seasonal capsules since then. With an ever-growing emphasis on social justice and a Rolodex of collaborators that includes ASICS, Reebok, Moncler and more, Awake’s products are inherently grounded in its New York heritage — but serve up a visceral, global appeal.
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Latest Collections

Awake NY SS21 Is Collegiate-Inspired, But Not As You Know It
While cozy staples may appear, it's the season's shirts, jackets, cardigans and more that stand out.
A Cast of Tiny Models Showcase Awake NY and Shaniqwa Jarvis' Collaborative Tee and Tote
The shirt, appropriately, comes in adult and child sizes.
Awake NY's Fall Winter 2020 Collection Arrives in Warm Colors and Casual Silhouettes
This season's standouts includes a brick red two-piece wool suit and silk shirts.
Awake NY & Reebok Classic Tap Into Nostalgia for Vibrant Footwear & Apparel Capsule
Featuring lush new takes on the Workout Lo Plus and Instapump Fury.
Awake NY Drops Second Collection for FW19
Featuring a Mafia K'1 Fry "POUR CEUX" T-shirt.
Awake NY Presents FW19 Collection
Statement graphics and bold prints from the Big Apple-based streetwear label.
Jameson Collaborates with Awake NY on Inaugural Capsule Collection
Fashion 

Jameson Collaborates with Awake NY on Inaugural Capsule Collection

Presented by Jameson
Keeping the spirit of St. Patrick’s Day alive in five retro-inspired pieces.

Awake NY Spring 2025 Honors Gil Scott-Heron's Enduring Impact
Fashion

Awake NY Spring 2025 Honors Gil Scott-Heron's Enduring Impact

Featuring hoodies and dad hats emblazoned with the legendary American singer and poet’s records, as well as seasonal brand staples, like “Real Tree” camouflage tops.

Awake NY Teases Its Upcoming Air Jordan 5 Collaboration
Footwear

Awake NY Teases Its Upcoming Air Jordan 5 Collaboration

Revealing the duo’s new design in a bold “Arctic Pink.”

Awake NY and Marshall Unveil Limited Edition Acton III Speaker
Tech & Gadgets

Awake NY and Marshall Unveil Limited Edition Acton III Speaker

Featuring a black-on-black checker pattern, cobranded wordmarks and blue detailing on the control center.

Dr. Martens Taps Awake NY for a Lowell Shoe Collaboration
Footwear

Dr. Martens Taps Awake NY for a Lowell Shoe Collaboration

Dropping this December.

JJJJound's ASICS GT-2160s Glide Into This Week's Best Footwear Drops
Footwear 

JJJJound's ASICS GT-2160s Glide Into This Week's Best Footwear Drops

The duo’s latest collaboration is joined by Action Bronson’s performance capsule with New Balance, the debut of the Nike LeBron 22 and more.

Jordan Brand To Tap Awake NY for an Air Jordan 5 “Arctic Pink”
Footwear

Jordan Brand To Tap Awake NY for an Air Jordan 5 “Arctic Pink”

Celebrating the 35th anniversary of the model.

Official Look at the Awake NY x Jordan Air Ship "Game Royal"
Footwear

Official Look at the Awake NY x Jordan Air Ship "Game Royal"

Along with the duo’s joint ready-to-wear collection of varsity jackets, athletic shorts and loungewear.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring brands like Supreme, Martine Rose, Palace, Stüssy and more.

Awake NY Drops Latest Fall 2024 Capsule Collection With Levi's
Fashion

Awake NY Drops Latest Fall 2024 Capsule Collection With Levi's

A collaborative four-piece capsule.

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