Harlem's Own Fergie Baby Fronts Awake NY's Heavyweight Plain Jane Sweats Campaign
The New York streetwear label is updating its classic fleece kits with a premium 500gsm cropped zip-up and a relaxed open-hem sweatpant.
Summary
- Awake NY has enlisted Harlem native Fergie Baby to star in the campaign for its newly released “Plain Jane” sweats collection
- Shot on location in Harlem, the lookbook celebrates both the rapper’s roots and the brand’s quintessential New York DNA
- Available in three versatile colorways—black, baby blue, and grey—the updated silhouette features a more cropped fit on the full-zip hoodie paired with a relaxed, wide open-hem sweatpant
Awake NY is taking it straight back to the boroughs. To launch its latest lineup of premium fleece, the revered New York streetwear label tapped none other than Harlem’s own Fergie Baby to front the official campaign. Shot directly on the streets of Harlem, the visuals perfectly capture the gritty, authentic energy of the city while showcasing the brand’s heavily upgraded “Plain Jane” sweat kits.
The new “Plain Jane” release serves as a deliberate and stylish update to Awake NY’s classic loungewear sets. Designed for a more modern, streetwear-forward silhouette, the collection introduces a newly cropped fit for the full-zip hoodie. To balance the proportions, the brand paired the shortened tops with a relaxed, wide open-hem sweatpant, ensuring the sets sit perfectly over your favorite pair of sneakers.
Beyond the cut, comfort and durability remain at the absolute forefront of the design. Arriving in a trio of staple colorways—a sleek black, a vibrant baby blue, and a classic heather grey—the matching sets are constructed from a substantial, heavyweight 500gsm fleece. This means they are built to withstand unpredictable weather while maintaining a sharp, structured drape. As a final signature touch, each piece is subtly branded with the “Plain Jane” crown logo, adding an understated, premium finish to the cozy essentials.
Whether you are lounging at the crib or hitting the city streets, these heavyweight sets are a certified everyday staple. The Awake NY “Plain Jane” crown logo zip hoodie and open-hem sweatpants are officially out now. Fans can secure their favorite colorways in-store at the Awake NY flagship or online.
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