Jeremy Scott and Longchamp’s New "Greetings from New York" Le Pliage Is 20 Years of Collaboration on a Single Bag

Summary

• A limited-edition bag releasing exclusively at La Maison Unique in SoHo and online to mark 20 years of collaboration and 250 years of Franco-American friendship
• The canvas carries the Manhattan skyline rendered as a travel snapshot on the front, with a hand-written postcard message on the back reading “Wish you were here! Love, Jeremy.”
• A Jeremy Scott retrospective runs at La Maison Unique until July 5

Longchamp and Jeremy Scott have revealed Le Pliage “Greetings from New York,” a limited-edition bag available exclusively at La Maison Unique in SoHo and online. The release marks 20 years of collaboration between the Parisian house and the American designer, arriving alongside a Jeremy Scott retrospective at La Maison Unique running until July 5, and Longchamp’s participation in the Comité Colbert “Hidden Treasure” exhibition at The Shed.

The “Greetings from New York” design follows the logic of three earlier pieces in the collaboration’s travel-postcard series — “Greetings from Paris,” “Greetings from Hollywood,” and “Greetings from Paradise” — while updating the formula for the city where the partnership first began. The front canvas carries the Manhattan skyline rendered as if captured in a travel snapshot, translating a specific urban visual language into the fabric of the Le Pliage format. The back carries a hand-written postcard message reading “Wish you were here! Love, Jeremy,” a detail that keeps Scott’s signature irreverence present in a design that could otherwise read as straightforwardly celebratory. The postcard conceit works on the collaboration’s terms: the entire “Greetings from” series has always treated the Le Pliage as a souvenir object, and “Greetings from New York” brings that arc back to its geographic origin.

The collaboration’s starting point was the 2006 opening of Longchamp’s SoHo store, where Scott was invited to create a line of limited-edition luggage titled “This is not your Bag.” The graphic and pop sensibility he brought, alongside a subversive undercurrent that sat at an angle to conventional leather goods design, gave Longchamp something it could not have generated internally. The house gave Scott carte blanche to reinterpret Le Pliage, and across the 20 years that followed he produced more than 25 designs, each treating the folding bag’s canvas as a pop art surface rather than a neutral background. The designs became collector objects, their visibility amplified when they appeared on the arms of Rihanna, Gigi Hadid, Elle Fanning, Rita Ora, and Miley Cyrus across successive cycles.

Extending the collaboration’s reach into Asia, Longchamp has partnered with Singapore-based artist Tobyato to bring a local lens to “Greetings from New York.” Known for weaving traditional Asian motifs into contemporary street culture, Tobyato has previously worked with Hermès Singapore and ASICS, and carries strong cultural resonance across the region. As part of the partnership, a dedicated shoot featuring the artist and the limited-edition Le Pliage is slated for late June.

The La Maison Unique retrospective gives that 20-year archive a physical context. Inside the SoHo store, the most iconic models from the partnership are on display, tracing the collaboration’s evolution from “This is not your Bag” through the “Greetings from” series and beyond. The store’s façade has been taken over by a monumental reproduction of Scott’s first “Telephone” bag print on a turquoise background, giving the retrospective a street-level presence that extends the exhibition beyond the store’s interior. At The Shed, Longchamp’s contribution to the Comité Colbert “Hidden Treasure” exhibition centers on Le Pliage “Greetings from Paris,” the 2014 bag created for the opening of the Champs-Élysées store, displayed against a backdrop of the full range of designs co-produced with Scott across the partnership’s history.

Le Pliage “Greetings from New York” is available exclusively at La Maison Unique and online, while the Jeremy Scott retrospective runs until July 5.