Callum Turner Fronts Louis Vuitton's SS27 Men's Trunk Campaign
Pharrell Williams refines menswear staples through cashmere vicuña, silk poplin, and subtle VVN tabs.
Summary
Louis Vuitton has unveiled its second Trunk Edition for Spring-Summer 2027 designed by Men’s Creative Director Pharrell Williams
The offering elevates classic tailoring staples through double-face cashmere vicuña crisp cotton silk poplin and cotton-cashmere indigo-washed denim
Accompanied by a campaign starring Callum Turner the collection is available in Louis Vuitton stores worldwide and online
Louis Vuitton has officially unveiled the Spring/Summer 2027 Men’s Trunk Collection, marking the French house’s second Trunk Edition helmed by Men’s Creative Director Pharrell Williams. The launch is framed by a dedicated campaign starring house ambassador Callum Turner, photographed on film across New York City by Gregory Harris.
Epitomizing the sophistication and ease of Louis Vuitton menswear, the collection reinterprets everyday essentials through staunch dandyism ideals and traditional refinery. Classic shirting, slacks, and tailored jackets replace standard workwear references, centering instead on elevated textiles including crisp cotton silk poplin, double-face cashmere vicuña, and cotton-cashmere indigo-washed denim. Minimal VVN Louis Vuitton signature tabs adorn each garment, shifting focus entirely to precise cuts and material richness.
Presented across a series of cinematic portraits and a short film, Turner embodies the quiet respite of an international business traveler. The visual narrative captures intimate moments of contemplation: playing a game of chess, reading the day’s newspaper in repose, unwinding with his dog, taking afternoon tea, practicing a golf putt, and taking a moment to freshen up.
The Louis Vuitton Spring-Summer 2027 Men’s Trunk Collection is available in Louis Vuitton stores worldwide and online.
