How Grown Alchemist Brought the Ultimate Reset to Festival Season
With its bespoke sensory spa activation at Tomorrowland in Belgium.
Last month, Grown Alchemist unveiled a new collection in collaboration with Tomorrowland. Tailored to the festival experience, the five-piece skin, body, and hair care range came to life with the brand’s science-backed, plant-powered formulas and Tomorrowland’s signature Elixir of Life scent to give those on the dancefloor a hit of hydration and energy.
Putting the latest products to the test, Grown Alchemist took Tomorrowland’s globally renowned festival in Boom, Belgium, where it hosted a bespoke spa activation in the backstage area. Set within a sleek silver cabin, the spa acted as a mini retreat over the two weekends of music scheduling, providing over 2,000 festival goers a brief respite from the high-octane sets and performances happening nearby.
Based on its wider “Reset Your Rhythm” platform with Tomorrowland, the pop-up featured several sensory-boosting activations. At the core was the cooling mist, which was sprayed onto guests as they listened to a melodic soundscape of calming beats. A Grown Alchemist therapist was also on hand to give massages using the body wash and body lotion from the naturally scented range.
To help maintain the restorative feeling beyond the spa, guests were gifted a selection of Grown Alchemist x Tomorrowland products. The cooling mist, in particular, proved to be a crowd favorite with its ability to instantly refresh in the summer heat.
If you missed out, take a look back at the bespoke spa experience in the gallery above.
Discover the complete collection on Grown Alchemist’s dedicated website now.
