ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS' New Two-Pack of GT-IIs Nod to Mt. Fuji
Footwear

ASICS' New Two-Pack of GT-IIs Nod to Mt. Fuji

“Apricot” and “Smoke Blue” feature special Mt. Fuji embellishments on heels and insoles alike.

ASICS Gives Its GEL-Preleus an Illuminous Makeover
Footwear

ASICS Gives Its GEL-Preleus an Illuminous Makeover

Arriving in either “Illuminate Yellow/Sheet Rock” or “Pure Silver”.

AMBUSH x Nike Dunk High "Flash Lime" Lights Up This Week's Best Footwear Drops
Footwear 

AMBUSH x Nike Dunk High "Flash Lime" Lights Up This Week's Best Footwear Drops

Alongside the rumored arrival of the Travis Scott x fragment design Air Jordan 1, a wealth of YEEZY Day releases and more.

ASICS Supplies Two Sporty Takes on the GEL-LYTE III
Footwear

ASICS Supplies Two Sporty Takes on the GEL-LYTE III

Each with a vivid color scheme and alternating material construction.

ASICS and Kiko Kostadinov Reunite for the GEL-QUANTUM LEVITRACK
Footwear

ASICS and Kiko Kostadinov Reunite for the GEL-QUANTUM LEVITRACK

Arriving in limited quantities for the pre-release.


Nice Kicks Scoops up a Sweet ASICS GEL-LYTE III OG "Nice Cream" Collaboration
Footwear

Nice Kicks Scoops up a Sweet ASICS GEL-LYTE III OG "Nice Cream" Collaboration

Now releasing on July 30.

Netflix Hires a Former EA Exec and Damien Hirst Drops His First NFTs in This Week’s Business and Crypto Roundup
Tech 

Netflix Hires a Former EA Exec and Damien Hirst Drops His First NFTs in This Week’s Business and Crypto Roundup

While the ‘Space Jam’ theme song is up for grabs as an NFT.

ASICS Releases "Sunrise Red" Collection as NFTs
Footwear

ASICS Releases "Sunrise Red" Collection as NFTs

Arriving in the eponymous colorway and a special Gold Edition.

Angelo Baque Reveals ASICS GEL-Kayano 14 Collaboration
Footwear

Angelo Baque Reveals ASICS GEL-Kayano 14 Collaboration

The Awake NY founder puts his personal spin on the retro runner.

LUISAVIAROMA and ASICS Release GEL-KYRIOS "Seismic Glow"
Footwear

LUISAVIAROMA and ASICS Release GEL-KYRIOS "Seismic Glow"

Inspired by heat and earthquake maps.

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