ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

'Sneaker Freaker' and atmos Unite on the ASICS GEL-LYTE III OG "Alley Cats"
Footwear

'Sneaker Freaker' and atmos Unite on the ASICS GEL-LYTE III OG "Alley Cats"

The pair originally dropped on June 18, but now sees a re-release at stockists worldwide.

AFEW and ASICS Aim to Raise Mental Health Awareness With the "Uplifting Pack"
Footwear

AFEW and ASICS Aim to Raise Mental Health Awareness With the "Uplifting Pack"

Donating 10% of proceeds to the Deutsche Depressions Hilfe.

Here are the Official Images of the Andersson Bell x ASICS HN2-S PROTOBLAST Series
Footwear

Here are the Official Images of the Andersson Bell x ASICS HN2-S PROTOBLAST Series

Expressing three worldviews taking inspiration from ‘Indiana Jones,’ ‘Jaws’ and ‘Batman.’

Sneaker Politics Connects With ASICS for a GEL-LYTE III "Always Ready" Collaboration
Footwear

Sneaker Politics Connects With ASICS for a GEL-LYTE III "Always Ready" Collaboration

Devoted to the U.S. Army and all service members.

Andersson Bell Reimagines the ASICS HN2-S PROTOBLAST
Footwear

Andersson Bell Reimagines the ASICS HN2-S PROTOBLAST

Featuring three colorways.


ASICS' GEL-SONOMA 15-50 Will Reconnect You With Nature
Footwear

ASICS' GEL-SONOMA 15-50 Will Reconnect You With Nature

Spotlighted in a campaign starring the birdwatching collective Flock Together.

Visual Artist tobyato Receives His Own ASICS NOVABLAST SPS Collaboaration
Footwear

Visual Artist tobyato Receives His Own ASICS NOVABLAST SPS Collaboaration

The kicks are inspired by the ancient Chinese philosophy of yin and yang.

COMME Des GARÇONS SHIRT and ASICS Reconnect for Monochrome GEL-LYTE V Series
Footwear

COMME Des GARÇONS SHIRT and ASICS Reconnect for Monochrome GEL-LYTE V Series

Featuring four leopard-print and solid two-tone colorways.

Up There and ASICS Reconvene for a Floral-Inspired GT-II Collaboration
Footwear

Up There and ASICS Reconvene for a Floral-Inspired GT-II Collaboration

Drawing elements from Japanese Chrysanthemum and Pink Health.

JJJJound Partners With ASICS for a Duo of GEL-KAYANO 14 Collaborations
Footwear

JJJJound Partners With ASICS for a Duo of GEL-KAYANO 14 Collaborations

JJJJound branding arrives on the lateral heels in ASICS’ signature font.

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