ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS Readies Striking Red and Blue GEL-KAYANO 14 Sneaker
Footwear

ASICS Readies Striking Red and Blue GEL-KAYANO 14 Sneaker

Set to drop late November.

A Closer Look at ASICS and Kiko Kostadinov’s Final Release
Footwear

A Closer Look at ASICS and Kiko Kostadinov’s Final Release

Comprising three bold iterations of the GEL-Kiril 2.

NU LABEL Gives ASICS’ GEL Quantum 360 a Stealthy Makeover
Footwear

NU LABEL Gives ASICS’ GEL Quantum 360 a Stealthy Makeover

Dropping on October 30.

Kiko Kostadinov and ASICS Debut GEL-TESERAKT as Final Collaborative Sneaker
Footwear

Kiko Kostadinov and ASICS Debut GEL-TESERAKT as Final Collaborative Sneaker

The last co-branded pair to drop before Kiko Kostadinov curates within ASICS SportStyle.

Salehe Bembury's Bold New Balance 2002R Leads the Way in This Week's Best Footwear Drops
Footwear 

Salehe Bembury's Bold New Balance 2002R Leads the Way in This Week's Best Footwear Drops

Alongside the COMME des GARÇONS x Nike Air Force 1 Mid, a new NMD Hu pack from Pharrell and adidas and much more.

The New ASICS’ NOVABLAST™ SPS Sneaker Runs Towards the Future
Footwear 

The New ASICS’ NOVABLAST™ SPS Sneaker Runs Towards the Future

Presented by ASICS
The tech-centric model is reimagined for everyday wear.

Shoe Palace x ASICS GEL-Lyte XXX Celebrates Japanese Culture
Footwear

Shoe Palace x ASICS GEL-Lyte XXX Celebrates Japanese Culture

Drawing inspiration from Japan’s World Cup jerseys, GEL-Lyte III designer Shigeyuki Mitsui, and Kendo, the “way of the sword.”

GmbH Officially Reveals Asymmetrical ASICS GEL-Quantum 360 6 Collaborations
Footwear

GmbH Officially Reveals Asymmetrical ASICS GEL-Quantum 360 6 Collaborations

Wild multicolor and crisp cream/gold makeups join the previously-revealed cream, black and bordeaux colorway.

Kanye West's adidas YEEZY QNTM "Teal Blue" Fronts This Week's Best Footwear Drops
Footwear 

Kanye West's adidas YEEZY QNTM "Teal Blue" Fronts This Week's Best Footwear Drops

Alongside his compatriot Kid Cudi’s first adidas collaboration, HYPEBAE’s Reebok DMX Thrill and Paris Saint-Germain’s Jordan Brand collection.

Kiko Kostadinov and ASICS Announce Partnership, Kick Off With UB1-S Gel-Kayano 14
Footwear

Kiko Kostadinov and ASICS Announce Partnership, Kick Off With UB1-S Gel-Kayano 14

Kostadinov’s team will assist ASICS SportStyle with the development of new styles, colors, materials and more.

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