ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS Adds Two Eco-Friendly Styles to Its Upcoming “Earth Day Pack”
Footwear

ASICS Adds Two Eco-Friendly Styles to Its Upcoming “Earth Day Pack”

Featuring the epochal GEL-LYTE III.

ASICS Serves Up This Creamy Tarther Blast Colorway For Earth Day
Footwear

ASICS Serves Up This Creamy Tarther Blast Colorway For Earth Day

The performance runner getrs reimagined with recycled uppers.

ASICS Ushers in the New Season with the Release of the Spring-Ready GEL-MC PLUS™
Footwear 

ASICS Ushers in the New Season with the Release of the Spring-Ready GEL-MC PLUS™

Presented by ASICS
A silhouette with a retro aesthetic and a futuristic approach to cushioning.

ASICS' GEL-Kayano Trainer 21 Channels the Classic "Grape" Motif
Footwear

ASICS' GEL-Kayano Trainer 21 Channels the Classic "Grape" Motif

A retro-inspired palette for the emerging lifestyle runner.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Another chance to cop the Travis Scott x Air Jordan 1.

ASICS SportStyle Prepares For Summer With New Bondal Sandal
Footwear

ASICS SportStyle Prepares For Summer With New Bondal Sandal

Two-toned colorways and monochromatic makeups are available now.

ASICS' GEL-Lyte V Launches in Two Monochromatic Colorways
Footwear

ASICS' GEL-Lyte V Launches in Two Monochromatic Colorways

Versatile lifestyle options to keep in your rotation for Spring/Summer ‘21.

ASICS Unveils its Newest GEL-CUMULUS™ 23 Running Model
Footwear

ASICS Unveils its Newest GEL-CUMULUS™ 23 Running Model

The uppers of this new silhouette come prepared with recycled materials.

ASICS Adds Velcro Straps to the GEL-PTG
Footwear

ASICS Adds Velcro Straps to the GEL-PTG

An alternate style for the retro basketball shoe.

ASICS Reimagines a 2000s Running Style in the New GEL-KAYANO™ 14 Suede
Footwear 

ASICS Reimagines a 2000s Running Style in the New GEL-KAYANO™ 14 Suede

Presented by ASICS
With a retro feel and a new premium suede, the sneaker signifies ASICS’ continued evolution.

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