hype cog


ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS' GEL-Kayano Trainer Knit "Glacier Grey" Keeps Your Comfy Look Subtle
The ASICS GEL-Lyte III Receives a "Washed Denim" Makeover
Here's How to Get This Week's Hottest Sneaker Releases
ASICS Will Host a Massive Warehouse Sale in NYC, up to 80% Off
An On-Foot Look at the FOSS Gallery x ASICS GEL-Lyte III
Here's Where to Buy the Best Sneakers Releasing in Europe This Weekend
BespokeIND Introduces a 'Gundam'-Inspired ASICS GEL-Lyte III
ASICS Celebrates Beijing's FOSS Gallery's First Birthday With a New GEL-LYTE III Collaboration
ASICS Hits a "No Sew" Edition of the GEL-Lyte V With an OG Colorway
Here's Where to Buy the Most Hyped Sneakers Available in Europe This Weekend
HYPES is a real time popularity metric informing readers of what is trending