ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Chemist Creations Imagines Clean Takes on ASICS' GEL-Kayano 5 OG & GEL-FujiTrabuco 7 SPS
Footwear

Chemist Creations Imagines Clean Takes on ASICS' GEL-Kayano 5 OG & GEL-FujiTrabuco 7 SPS

Marking the launch of C2H4’s diffusion label.

A Closer Look at the Hundred% x SneakerLAH x ASICS "Nasi Lemak" GEL-Kayano 5 OG
Footwear 

A Closer Look at the Hundred% x SneakerLAH x ASICS "Nasi Lemak" GEL-Kayano 5 OG

Themed after the staple Malay rice dish.

size? Teams up With ASICS on Trek-Ready "Base Camp & Mission" Collection
Footwear

size? Teams up With ASICS on Trek-Ready "Base Camp & Mission" Collection

Featuring the rugged GEL-Citrek and GEL-Venture 7.

The Ten Best Vis-Tech Sneakers to Add to Your Rotation
Footwear 

The Ten Best Vis-Tech Sneakers to Add to Your Rotation

From self-lacing Nikes to 4D technology and all-terrain-enduring kicks.

ASCIS Announces Trio of Celestial "Midnight Blue" GEL Silhouettes
Footwear

ASCIS Announces Trio of Celestial "Midnight Blue" GEL Silhouettes

Featuring the GEL-KAYANO 5 360, GEL-LYTE V and GEL-NIMBUS 21.

OAMC, sacai & Travis Scott Lead a Collab Heavy Lineup in This Week's Best Footwear Drops
Footwear 

OAMC, sacai & Travis Scott Lead a Collab Heavy Lineup in This Week's Best Footwear Drops

Along with offerings from size?, New Balance, Jordan Brand and much more.

Chemist Creation's Laboratory-Ready ASICS GEL-KAYANO 5 OG "Marshmallow" Drops Soon
Footwear

Chemist Creation's Laboratory-Ready ASICS GEL-KAYANO 5 OG "Marshmallow" Drops Soon

Featuring embroidered branding & text-covered panels.

Ronnie Fieg & ASICS Celebrate 10th Anniversary With New “Super Blue” Collection (UPDATE)
Footwear

Ronnie Fieg & ASICS Celebrate 10th Anniversary With New “Super Blue” Collection (UPDATE)

An updated take on the OG collab.

Slam Jam Captures ASICS GEL-Kinsei in Hallucinatory "Club Europa" Editorial
Footwear

Slam Jam Captures ASICS GEL-Kinsei in Hallucinatory "Club Europa" Editorial

Referencing the retro sneaker’s technical nature.

Pharrell & NIGO Dish out New HUMAN MADE x adidas Designs in This Week's Best Footwear Drops
Footwear 

Pharrell & NIGO Dish out New HUMAN MADE x adidas Designs in This Week's Best Footwear Drops

Along with collaborations from Kiko Kostadinov x ASICS, Stüssy x Clarks, Snow Peak x New Balance, and many more.

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