ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS Brings Back 1989's OG GEL-Lyte III "Citrus"
Footwear

ASICS Brings Back 1989's OG GEL-Lyte III "Citrus"

Just ahead of the influential silhouette’s 30th anniversary.

ASICS Drops Weatherized GEL-SNOWRIDE in "Black/Olive"
Footwear

ASICS Drops Weatherized GEL-SNOWRIDE in "Black/Olive"

Built to combat bad weather.

Architect ​​Kengo Kuma and ASICS Assemble a Stunning Woven Metaride AMU
Footwear

Architect ​​Kengo Kuma and ASICS Assemble a Stunning Woven Metaride AMU

Inspired by a traditional Japanese bamboo crafting technique.

Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops
Footwear 

Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops

Alongside drops from UNDERCOVER x Converse, Kiko Kostadinov x ASICS, adidas x Reebok, and much more.

ASICS Taps 'Transformers' for Special Edition GEL-Lyte V
Footwear

ASICS Taps 'Transformers' for Special Edition GEL-Lyte V

Featuring interchangeable Decepticon and Autobot panels.

Juergen Teller Gets Risqué in Kiko Kostadinov and ASICS' GEL- KORIKA Campaign
Footwear

Juergen Teller Gets Risqué in Kiko Kostadinov and ASICS' GEL- KORIKA Campaign

The 55-year-old photographer strips down to show off the new sneakers.

ASICS Equips GEL-FUJITRABUCO 7 With GORE-TEX Lining
Footwear

ASICS Equips GEL-FUJITRABUCO 7 With GORE-TEX Lining

Elevating a bold “Electric Blue” colorway.

Gundam RX-78-2 Colors Dress ASICS' Latest GEL-Kinsei OG
Footwear

Gundam RX-78-2 Colors Dress ASICS' Latest GEL-Kinsei OG

Featuring a support and stability focussed technical sole unit.

ASICS Releases a Trio of "Outdoor Pack" Silhouettes
Footwear

ASICS Releases a Trio of "Outdoor Pack" Silhouettes

The GEL-Lyte V, GEL-Kayano 26 and GEL-Quantum 360 5 Trail get equipped with an adventure-ready color scheme.

A First Look at Kiko Kostadinov’s Upcoming ASICS GEL-Korik Collaboration (UPDATE)
Footwear

A First Look at Kiko Kostadinov’s Upcoming ASICS GEL-Korik Collaboration (UPDATE)

Dressed in four different color combinations.

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