Thom Browne and ASICS Capture "Life in Motion" With 'The Working Hour' Zine
Exploring the ideal of running in a suit, the limited-edition print release features photography by Robbie Lawrence.
Summary
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Thom Browne and ASICS have unveiled The Working Hour, a limited-edition magazine celebrating their ongoing collaborative project
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Captured throughout the streets of Tokyo by photographer Robbie Lawrence, the visual essay explores the striking juxtaposition of “running in a suit”
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The physical publication features design by Kontact Studio and is currently available in strictly limited quantities at global Thom Browne flagship stores
“We remember the suit because a suit is sometimes the first thing to seem out of place.” This striking visual concept serves as the foundation for The Working Hour, a brand-new, limited-edition magazine celebrating the unique collaboration between luxury designer Thom Browne and sportswear giant ASICS. Blurring the rigid lines of traditional tailoring and the fluid mechanics of running, the project transforms a simple commute into a cinematic exploration of movement.
Following a day on foot through the bustling streets of Tokyo, the visual essay captures the distinctly spellbinding suspense of a figure running in full tailored suiting. As the brand poetically notes of the evocative imagery, “It’s all wrong and spellbinding. There is no un-seeing it.”
The collaborative publication serves as a deep, artistic exploration of Japanese life in motion. Bringing the vision to life, The Working Hour features striking photography and creative direction by Robbie Lawrence, accompanied by layout design from Kontact Studio and poignant written words by Durga Chew-Bose. Beyond the visual narrative, the magazine also invites readers behind the curtain with an exclusive, in-depth conversation about the creative process directly between Thom Browne and Robbie Lawrence.
Fans of the designer and the collaborative footwear project can seek out physical copies of The Working Hour, though they will need to act fast. The limited-edition zine is currently available in print at Thom Browne retail stores across the globe.
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