First Look at YOASOBI and ASICS’ Sneaker Collaboration
Starring a modified GEL-KINETIC FLUENT Y in three distinct colorways.
Name: YOASOBI x ASICS GEL-KINETIC FLUENT Y
MSRP: TBC
Release Date: March 19
Where to Buy: ASICS
ASICS and viral J‑pop duo YOASOBI have unveiled the first look at their upcoming collaboration. Inspired by YOASOBI’s track “Mou Sukoshi Dake” (“Just a Little Step”), the project champions the philosophy of small, intentional everyday movements that uplift both the body and the mind.
The highlight of this partnership is a fresh collaborative sneaker, which appears to be a modified take on the GEL-KINETIC FLUENT Y. Featuring custom design elements such as a “YOASOBI” tag and a quick‑release drawcord at the heel, the silhouette is offered in three colorways—white, black, and black with pink ASICS stripes. According to campaign imagery, the collaboration also extends beyond footwear, introducing apparel pieces in palettes that echo the sneakers’ tones, creating a cohesive capsule collection.
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