ASICS

ASICS Top 10

Profile

Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS and Kiko Kostadinov Unveil the GEL Kinetic Fluent US6-S in Three New Colorways
Footwear

ASICS and Kiko Kostadinov Unveil the GEL Kinetic Fluent US6-S in Three New Colorways

Returning with layered uppers and flowy designs.

The Air Jordan 8 "Aqua" Makes a Splash in This Week's Best Footwear Drops
Footwear 

The Air Jordan 8 "Aqua" Makes a Splash in This Week's Best Footwear Drops

Arriving alongside Arts-Rec’s two Nike SB collabs, a new adidas AE1 Low, a WNBA-inspired Nike Kobe 6, and more.

Official Look at the ASICS GEL-1130 "Pink Glo"
Footwear

Official Look at the ASICS GEL-1130 "Pink Glo"

Arriving in the coming weeks.

Levi's Denim Adorns the Nike Air Max 95 in This Week's Best Footwear Drops
Footwear 

Levi's Denim Adorns the Nike Air Max 95 in This Week's Best Footwear Drops

The three-colorway campaign is joined by more New Balance ABZORB 2000s, JJJJound x PUMA, the Air Jordan 40, and more exciting launches.

Two INVINCIBLE x ASICS’ GEL-NIMBUS 10.1  “HTTP 404” Colorways Drop This Weekend
Footwear

Two INVINCIBLE x ASICS’ GEL-NIMBUS 10.1 “HTTP 404” Colorways Drop This Weekend

The deconstructed sneaker has just been revealed in an INVINCIBLE-exclusive green.

ASICS GEL-QUANTUM KINETIC Lands in "Pepper/Cement Grey"
Footwear

ASICS GEL-QUANTUM KINETIC Lands in "Pepper/Cement Grey"

Expected to release July 11.

The 10 Biggest Footwear Moments From Paris Fashion Week SS26
Footwear 

The 10 Biggest Footwear Moments From Paris Fashion Week SS26

Featuring Willy Chavarria x adidas, _J.L_A.L_ x PUMA, four COMME des GARÇONS collaborations, and more.

Jordan Brand Banks on the Air Jordan 3 "Pure Money" in This Week's Best Footwear Drops
Footwear 

Jordan Brand Banks on the Air Jordan 3 "Pure Money" in This Week's Best Footwear Drops

Look out for the beloved 2007 colorway to return alongside the debut of the adidas Dame X, a J EONGL I x Salomon campaign, another Kool-Aid x Nike Ja 2, and more.

Here’s Our 7 Picks From JD’s Annual Summer Sale
Footwear 

Here’s Our 7 Picks From JD’s Annual Summer Sale

Presented by JD
The retailer has your summer footwear rotation covered with big savings.

ASICS Teams Up With New Era and Realtree for Limited-Edition Cap
Fashion

ASICS Teams Up With New Era and Realtree for Limited-Edition Cap

Featuring the brand’s signature camo pattern.

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