Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
Vivienne Westwood and ASICS' Latest Collaboration Receives Western Release Date
Footwear

Vivienne Westwood and ASICS' Latest Collaboration Receives Western Release Date

Another collaborative set of archive-inspired sneakers.

Ronnie Fieg Teases Upcoming ASICS GEL-Lyte III Collab
Footwear

Ronnie Fieg Teases Upcoming ASICS GEL-Lyte III Collab

Doused in a rich purple pastel.

'Stranger Things' & Nike Head Back to the "Upside Down" in This Week's Best Footwear Drops
Footwear 

'Stranger Things' & Nike Head Back to the "Upside Down" in This Week's Best Footwear Drops

Collaborative drops from Joshua Vides x Converse, Vivienne Westwood x ASICS & more also releasing.

Kyrie & SpongeBob Serve up Nautical Nonsense in This Week's Best Footwear Drops
Footwear 

Kyrie & SpongeBob Serve up Nautical Nonsense in This Week's Best Footwear Drops

Along with collabs from Kiko Kostadinov x ASICS, mastermind JAPAN x Suicoke, Eric Koston x Jordan, & more.

Kiko Kostadinov & ASICS Return With GEL-SOKAT INFINITY II
Footwear

Kiko Kostadinov & ASICS Return With GEL-SOKAT INFINITY II

Featuring a new extended tongue inspired by archival wrestling shoes.

atmos Joins ASICS for Ultra-Breathable GEL-Lyte III "NEXKIN"
Footwear

atmos Joins ASICS for Ultra-Breathable GEL-Lyte III "NEXKIN"

Lightweight summer makeovers, complete with bold camouflage.

ASICS Drops a Duo of Dark and Vibrantly Colored GEL-KAYANO® 5 360 Models
Footwear 

ASICS Drops a Duo of Dark and Vibrantly Colored GEL-KAYANO® 5 360 Models

Presented by ASICS
Contrasting color palettes.

ASICS Unveils Five New Colorways for Its GEL-QUANTUM 360 5 Silhouette
Footwear

ASICS Unveils Five New Colorways for Its GEL-QUANTUM 360 5 Silhouette

Equipped with Trusstic System technology.

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops
Footwear 

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops

Alongside collaborations from Parra x Nike SB, nanamica x Dr. Martens, Engineered Garments x New Balance, and more.

Take a First Look at the Vivienne Westwood x ASICS GEL-Saga in White
Footwear

Take a First Look at the Vivienne Westwood x ASICS GEL-Saga in White

Drawing attention to what is typically the most overlooked part of footwear.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.