Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
Here's A Closer Look at the NAKED x ASICS GEL-Kayano
Footwear

Here's A Closer Look at the NAKED x ASICS GEL-Kayano

Classic.

mita sneakers Celebrates 25 Years of ASICS GEL-Kayano
Footwear

mita sneakers Celebrates 25 Years of ASICS GEL-Kayano

Coming in the classic “Trico” colorway.

24 Kilates & ASICSTIGER Collaborate on Luxurious GEL-LYTE III Colorway
Footwear

24 Kilates & ASICSTIGER Collaborate on Luxurious GEL-LYTE III Colorway

Inspired by the train between Singapore, Malaysia and Thailand.

Harmony Paris and ASICS Partner on GEL-Venture Capsule
Footwear

Harmony Paris and ASICS Partner on GEL-Venture Capsule

The burgeoning label teams up with the sportswear giant on a new series.

The La MJC x ASICS GEL-Lyte III Returns with Some New Additions
Footwear

The La MJC x ASICS GEL-Lyte III Returns with Some New Additions

10 years later.

A Closer Look at Foot Locker's Future Classics Sneaker Drop
Footwear 

A Closer Look at Foot Locker's Future Classics Sneaker Drop

Presented by Foot Locker
From the Nike Air Max Tuned 1/97s to Vapormax Plus.

A Backstage Look at HELIOT EMIL's SS19 Copenhagen Fashion Week Show
Fashion 

A Backstage Look at HELIOT EMIL's SS19 Copenhagen Fashion Week Show

Titled “Referential Transparency.”

Official Look at Kiko Kostadinov x ASICS GEL-Burz 2
Footwear

Official Look at Kiko Kostadinov x ASICS GEL-Burz 2

Technical running sneakers, perfected.

monkey time Joins ASICS for a Subdued GEL-Mai Collab
Footwear

monkey time Joins ASICS for a Subdued GEL-Mai Collab

“Faded Grey” lives up to its name.

A Closer Look at the Anime-Inspired Footpatrol x ASICS GEL-Saga
Footwear

A Closer Look at the Anime-Inspired Footpatrol x ASICS GEL-Saga

Nodding to ‘Mobile Suit Gundam.’
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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan