Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
The “Glow-In-The-Dark” adidas YEEZY BOOST 350 V2 Shines Bright in This Week's Footwear Drops
Footwear  

The “Glow-In-The-Dark” adidas YEEZY BOOST 350 V2 Shines Bright in This Week's Footwear Drops

Alongside releases from Nike, adidas, ASICS, and more.

ASICS GEL-KAYANO 5 OG "White" Gets Dipped in Fluorescent Yellow
Footwear

ASICS GEL-KAYANO 5 OG "White" Gets Dipped in Fluorescent Yellow

The chunky sneaker preps for the warmer months.

Sneaker Freaker Reunites With ASICS for Premium GEL-LYTE III "Tiger Snake"
Footwear

Sneaker Freaker Reunites With ASICS for Premium GEL-LYTE III "Tiger Snake"

Top-shelf detailing, with packaging to match.

A Closer Look at HBX's Web 1.0-Themed ASICS GEL-KAYANO 5 OG  Collaboration
Footwear

A Closer Look at HBX's Web 1.0-Themed ASICS GEL-KAYANO 5 OG Collaboration

Dropping later this month.

GmbH Teases Monochromatic ASICS GEL-Kayano 5 OG Collaboration
Footwear

GmbH Teases Monochromatic ASICS GEL-Kayano 5 OG Collaboration

The Berlin-based label puts its spin on the retro runner.

A First Look HBX's ASICS GEL- KAYANO 5 OG Collaboration
Footwear

A First Look HBX's ASICS GEL- KAYANO 5 OG Collaboration

Referencing the late ’90s and Web 1.0.

ASICS Bridges the Generational Gap With the GEL-KAYANO® 5 360 Model
Footwear  

ASICS Bridges the Generational Gap With the GEL-KAYANO® 5 360 Model

Presented by ASICS
Beloved by fathers and sons alike.

How Sneaker Companies Are Creating Running Shoes for the Future
Footwear  

How Sneaker Companies Are Creating Running Shoes for the Future

Inside ASICS’s Institute of Sports Science.

KICKS LAB. Honors Japanese Heritage With ASICS GEL-Lyte V “KL-Shogun”
Footwear

KICKS LAB. Honors Japanese Heritage With ASICS GEL-Lyte V “KL-Shogun”

Representing The Land of The Rising Sun.

The Air Fear of God Raid Attacks This Week's Footwear Drops
Footwear  

The Air Fear of God Raid Attacks This Week's Footwear Drops

Alongside AMBUSH’s AM180, Donald Glover’s first adidas drop, summer-ready YEEZY 700s, and much more.
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