Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
ASICS Breaks the Rules With the New GEL-LYTE III
Footwear 

ASICS Breaks the Rules With the New GEL-LYTE III

Presented by ASICS
Go against all odds.

BILLY's and ASICS Revamp GEL-Kayano 5 OG With Nebulous “Jupiter" Colorway
Footwear

BILLY's and ASICS Revamp GEL-Kayano 5 OG With Nebulous “Jupiter" Colorway

Celebrating the Japanese retailer’s fifth anniversary.

ASICS GEL-Nandi 360 "Olive Canvas" Combines Ripstop and Suede
Footwear

ASICS GEL-Nandi 360 "Olive Canvas" Combines Ripstop and Suede

Trail-style colorway, city-ready silhouette.

GmbH Teases Another Colorway For Second Collaboration With ASICS
Footwear

GmbH Teases Another Colorway For Second Collaboration With ASICS

Still no word of an official release.

The Best Sneakers of 2019
Footwear 

The Best Sneakers of 2019

What do Tom Sachs, Travis Scott, Kim Jones and SpongeBob have in common?

BEAMS and ASICS Prepare Global Rollout for Winter-Ready GEL-FujiTrabuco 7 GORE-TEX
Footwear

BEAMS and ASICS Prepare Global Rollout for Winter-Ready GEL-FujiTrabuco 7 GORE-TEX

With a chilling “Glacier Grey” colorway.

ASICS Drops Cream-Colored Woolen GEL-PTG MT Sneakers
Footwear

ASICS Drops Cream-Colored Woolen GEL-PTG MT Sneakers

An atmos exclusive.

Sean Wotherspoon Teases Corduroy-Equipped ASICS Collab (UPDATE)
Footwear

Sean Wotherspoon Teases Corduroy-Equipped ASICS Collab (UPDATE)

The king of corduory kicks is back at it again, working with ASICS and atmos.

Star Wars vs. Mickey Mouse, G-Dragon vs Kanye, and More in This Week's Best Footwear Drops
Footwear 

Star Wars vs. Mickey Mouse, G-Dragon vs Kanye, and More in This Week's Best Footwear Drops

Alongside Soulland’s Nike SB Blazer, FACETASM’s AJ1, and the unprecedented adidas x Reebok Instapump Fury BOOST.

ASICS Dips Into the Archives for Reissue of GEL-1090
Footwear

ASICS Dips Into the Archives for Reissue of GEL-1090

First released in 2004, it’s back for another go-around.

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