ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Sky and Sea Collide on the ASICS GEL-KAYANO 20 "Cream/Deep Marine"
Footwear

Sky and Sea Collide on the ASICS GEL-KAYANO 20 "Cream/Deep Marine"

Boasting bold and bright colorblocking atop its airy base.

The Air Jordan 1 Hi '85 "Bred" Makes Its Grand Return in This Week's Best Footwear Drops
Footwear 

The Air Jordan 1 Hi '85 "Bred" Makes Its Grand Return in This Week's Best Footwear Drops

The unbannable sneaker is joined by Nike Basketball’s nine-shoe “Black Label” collection for NBA All-Star Weekend, a new Cecilie Bahnsen x ASICS project and much more.

Official Look At Cecilie Bahnsen x ASICS’ GEL-TERRAIN MT Collaboration
Footwear

Official Look At Cecilie Bahnsen x ASICS’ GEL-TERRAIN MT Collaboration

Coming in “Pure Silver” and “Midnight.”

ASICS’ GEL-KINETIC FLUENT Sneaker Is Here for the Long Game
Footwear 

ASICS’ GEL-KINETIC FLUENT Sneaker Is Here for the Long Game

Presented by ASICS
Eagles wide receiver DeVonta Smith, who’ll play in Super Bowl LIX, fronts the kicks’ stylish lookbook.

First Look At the Kiko Kostadinov x ASICS GEL-DS Trainer 14
Footwear

First Look At the Kiko Kostadinov x ASICS GEL-DS Trainer 14

Coming in four striking colorways.

The Air Jordan 5 "Black Metallic" Gets "Reimagined" in This Week's Best Footwear Drops
Footwear 

The Air Jordan 5 "Black Metallic" Gets "Reimagined" in This Week's Best Footwear Drops

Arriving alongside the Salehe Bembury x New Balance 1500, Nike’s new Air Max Dn8, the return of another classic Nike Kobe colorway and more.

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