ASICS Japan’s Diffusion Line JYUNI Teases New Activewear Collection
ASICS
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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
2014
ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan
2007
Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."
1999
50 years since the funding of Onitsuka Tiger
1977
Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation
1964
Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS
1956
ASICS sponsored the Japanese Olympic team
1949
Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
In celebration of Japan’s hot air balloon festival.
A bold take on the running silhouette.
Celebrating German-Japanese friendship.
Three colorways arriving next month.
A decade strong and still going.
Sneakers, jackets, books and more.
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