Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
ASICS GEL-BND™ Sneaker Revives a Past Icon With a Street Twist
Footwear  

ASICS GEL-BND™ Sneaker Revives a Past Icon With a Street Twist

Presented by ASICS
A shoe that is uniquely built from past models.

Yu Nagaba and ASICSTIGER Unveil a Tender GELSAGA Capsule
Fashion

Yu Nagaba and ASICSTIGER Unveil a Tender GELSAGA Capsule

Celebrating the one-year anniversary of the company’s Shibuya location.

Sneakerwolf Debuts a Fiery ASICSTIGER GEL-Kayano Collaboration
Footwear

Sneakerwolf Debuts a Fiery ASICSTIGER GEL-Kayano Collaboration

“ANARCHY IN THE EDO PERIOD.”

ASICSTIGER Gives the GEL-Saga a Retro Zebra Update
Footwear

ASICSTIGER Gives the GEL-Saga a Retro Zebra Update

A throwback to the archives.

Vivienne Westwood & ASICS Tease Sneaker Collaboration
Footwear

Vivienne Westwood & ASICS Tease Sneaker Collaboration

With the first sneakers set to drop this Spring.

ASICS Readies New GEL-KAYANO 25 for the 2019 Tokyo Marathon
Footwear

ASICS Readies New GEL-KAYANO 25 for the 2019 Tokyo Marathon

Representing Japan.

ASICS & Hasbro Deliver "Storm Shadow" & "Snake Eyes" GEL-Lyte IIIs for 'G.I. Joe' Collection
Footwear

ASICS & Hasbro Deliver "Storm Shadow" & "Snake Eyes" GEL-Lyte IIIs for 'G.I. Joe' Collection

The line also includes New Era hats and a utility bag.

ASICS Strides Into Future With the New GEL-QUANTUM Models
Footwear  

ASICS Strides Into Future With the New GEL-QUANTUM Models

Presented by ASICS
Fusing comfort and confidence.

Asics GEL-Kayano 5.1 Releases In OG Colorway
Footwear

Asics GEL-Kayano 5.1 Releases In OG Colorway

Streamlining the classic silhouette.

ASICS GEL-Kayano 5 OG Gets South Beach Miami Color Scheme
Footwear

ASICS GEL-Kayano 5 OG Gets South Beach Miami Color Scheme

Available now for $120 USD.
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