ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

First Look at YOASOBI and ASICS’ Sneaker Collaboration
Footwear

First Look at YOASOBI and ASICS’ Sneaker Collaboration

Starring a modified GEL-KINETIC FLUENT Y in three distinct colorways.

Brazilian Label PACE and ASICS Team up for an Elevated Gel-Kayano 12.1
Footwear

Brazilian Label PACE and ASICS Team up for an Elevated Gel-Kayano 12.1

The São Paulo-based brand leans into premium detailing and croc-inspired textures.


ASICS Debuts Studio Hagel Co-Designed NEOTIDE Sneaker
Footwear

ASICS Debuts Studio Hagel Co-Designed NEOTIDE Sneaker

Arriving in “Sweet Pink” and “Brown Storm.”

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Louis Vuitton and more.

Another Shot at the Union LA x fragment design x Air Jordan 1 Headlines This Week's Best Footwear Drops
Footwear

Another Shot at the Union LA x fragment design x Air Jordan 1 Headlines This Week's Best Footwear Drops

Arriving alongside Palace x Vans, Thom Browne x ASICS, Converse SHAI 001 Lux, JiyongKim x PUMA, and more.

Official Look at the Thom Browne x ASICS GEL-Kayano 14 Collaboration
Footwear

Official Look at the Thom Browne x ASICS GEL-Kayano 14 Collaboration

Debuted at the Fall 2026 runway show in San Francisco, the luxury take on the 2000s runner arrives in a sleek monochrome three-pack.

Official Look at ASICS’ GEL-Kayano 14 “Light Navy”
Footwear

Official Look at ASICS’ GEL-Kayano 14 “Light Navy”

Paired with a crisp white base.

ASICS Dresses the Hypersync Silhouette in “Piedmont Grey”
Footwear

ASICS Dresses the Hypersync Silhouette in “Piedmont Grey”

A soft grey base with silver accents delivers understated sophistication.

Official Look at the ASICS Hypersync “Graphite Grey”
Footwear

Official Look at the ASICS Hypersync “Graphite Grey”

Anchored in a black base.

ASICS Reveals Fifth Drop of Its SS26 Apparel Collection
Fashion

ASICS Reveals Fifth Drop of Its SS26 Apparel Collection

Designed to express the “rhythm of daily life,” this collection delivers lightweight, comfortable garments that never miss a beat.

Kiko Kostadinov Unveils Its ASICS-Collaborated ILARGI FF Tabi-Style Sneaker
Footwear

Kiko Kostadinov Unveils Its ASICS-Collaborated ILARGI FF Tabi-Style Sneaker

Accompanied by a surrealist campaign shot by Ryan Trecartin.

ASICS and Completedworks Reimagine the GEL-KAYANO 20 as Wearable Art
Footwear

ASICS and Completedworks Reimagine the GEL-KAYANO 20 as Wearable Art

The London-based jewellery brand debuts in sneaker design with a handcrafted, gem-adorned collaboration.

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