Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
Website asics.com
atmos & ASICS' GEL-Inst.360 Receives Pastel Colorways
Footwear

atmos & ASICS' GEL-Inst.360 Receives Pastel Colorways

“Ivory” and “Apricot Ice” options.
1,746 Hypes 1 Comments

ASICS Reveals the Gel-MAI Knit MT in a Core Black Color Scheme
Footwear

ASICS Reveals the Gel-MAI Knit MT in a Core Black Color Scheme

A new kind of sock-like runner.
1,327 Hypes 1 Comments

atmos Links With ASICS for New GEL-Inst.360 Collaboration
Footwear

atmos Links With ASICS for New GEL-Inst.360 Collaboration

A subtle rework on the running model.
2,033 Hypes 4 Comments


Kiko Kostadinov x ASICS Sneaker Collaboration Continues
Footwear

Kiko Kostadinov x ASICS Sneaker Collaboration Continues

Second delivery.
5,701 Hypes 13 Comments

SASQUATCHFABRIX & ASICS Collaborate on 2-Way GEL-PTG MT Sneaker
Footwear

SASQUATCHFABRIX & ASICS Collaborate on 2-Way GEL-PTG MT Sneaker

With or without laces?
3,318 Hypes 8 Comments

ASICS Gets in the Holiday Spirit for GEL-Lyte III "Easter" Pack
Footwear

ASICS Gets in the Holiday Spirit for GEL-Lyte III "Easter" Pack

Three lighter-colored styles.
2,086 Hypes 1 Comments


ASICS Drops Lux GEL-Lyte III “Reptile” Pack
Footwear

ASICS Drops Lux GEL-Lyte III “Reptile” Pack

A luxurious black-and-white take on a classic.
2,729 Hypes 1 Comments

KICKS LAB. Crafts an ASICS GEL-Lyte III  Fit for a Ninja
Footwear

KICKS LAB. Crafts an ASICS GEL-Lyte III Fit for a Ninja

Meet the “KL-Shinobi.”
6,229 Hypes 0 Comments

Supreme, NBA and Nike Go Back in Time in this Week's Sneaker Releases
Footwear 

Supreme, NBA and Nike Go Back in Time in this Week's Sneaker Releases

Plus the YEEZY 700 “Wave Runner” makes a bold return.
14,751 Hypes 10 Comments

ASICS Unleashes the GEL-Mai In "Peacoat Navy"
Footwear

ASICS Unleashes the GEL-Mai In "Peacoat Navy"

With subtle splashes of pink surfacing throughout.
1,828 Hypes 4 Comments

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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan