ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the NUMBER (N)INE’s AW03 Rolling Stones tee. 

Official Images of THE MUSEUM VISITOR's Three ASICS GEL-KAYANO 14s
Footwear

Official Images of THE MUSEUM VISITOR's Three ASICS GEL-KAYANO 14s

Outfitting the popular runner in “Illusion Blue,” “Mineral Brown” and “Glacier Grey.”

The Air Jordan 4 "Wet Cement" Strengthens This Week's Best Footwear Drops
Footwear 

The Air Jordan 4 "Wet Cement" Strengthens This Week's Best Footwear Drops

Starring next to Jacquemus’ Nike Air Max 1 ’86s, the Air Jordan 39, BAPE x Vans and more.

ASICS to Debut the GEL-LYTE 3 OG “TRICO 2024” Sneaker
Footwear

ASICS to Debut the GEL-LYTE 3 OG “TRICO 2024” Sneaker

Designed by mita’s Hideyuki Kunii.

Ronnie Fieg Reveals Marvel Comics x Kith x ASICS "Super Villains" Collection
Footwear

Ronnie Fieg Reveals Marvel Comics x Kith x ASICS "Super Villains" Collection

Paying homage to beloved characters such as the Green Goblin and Venom across the GEL-KAYANO 14, GT-2160 and GEL-1130.

Stefon Diggs Celebrated His Friends-and-Family ASICS Collab At An Intimate Event
Footwear

Stefon Diggs Celebrated His Friends-and-Family ASICS Collab At An Intimate Event

Held in New York City, the event celebrated a partnership Diggs has said was a “lifetime in the making.”

The ASICS GEL-NYC 2055 Revisits 2000s Runners
Footwear

The ASICS GEL-NYC 2055 Revisits 2000s Runners

The new silhouette is set to debut this week.

Nigel Sylvester’s Air Jordan 4 RM “Grandma’s Driveway” Rides Into This Week’s Best Footwear Drops
Footwear 

Nigel Sylvester’s Air Jordan 4 RM “Grandma’s Driveway” Rides Into This Week’s Best Footwear Drops

With the debut of the adidas AE1 Low, a new The Whitaker Group x New Balance project and more coming as well.

Everyone's a Winner With the BENTGABLENITS x ASICS GEL-1130 "A Prize in Every Box" Collaboration
Footwear

Everyone's a Winner With the BENTGABLENITS x ASICS GEL-1130 "A Prize in Every Box" Collaboration

Arriving in two colorways.

Above the Clouds Unveils Its Latest ASICS GT-2160
Footwear

Above the Clouds Unveils Its Latest ASICS GT-2160

Drawing inspiration from the Japanese maple tree with its “Cream” and “Chocolate Brown” color composition.

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