ASICS Japan’s Diffusion Line JYUNI Teases New Activewear Collection
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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
2014
ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan
2007
Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."
1999
50 years since the funding of Onitsuka Tiger
1977
Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation
1964
Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS
1956
ASICS sponsored the Japanese Olympic team
1949
Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
Presented by
ASICS
Fusing comfort and confidence.
Footwear collabs from sacai, OAMC, UNDERCOVER and more.
Coming in metallic monochrome or fluorescent yellow.
Along with an inaugural apparel release.
Updated colorways for the collaborative runner, just in time for Spring.
Presented by
ASICS
An interview with the boundary pushing musician.
