Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
ASICS GEL-Lyte V Gets Militaristic “Mantle Green” Makeover
Footwear

ASICS GEL-Lyte V Gets Militaristic “Mantle Green” Makeover

Laced with rescue orange highlights.

Warm Wares to Get You Prepared for the Next Cold Front
Fashion 

Warm Wares to Get You Prepared for the Next Cold Front

Featuring Gucci, Eye/Loewe/Nature, Off-White™, Rick Owens, Moncler Genius and more.

GmbH Officially Reveals ASICS GEL-Nandi 360 Collaboration
Footwear

GmbH Officially Reveals ASICS GEL-Nandi 360 Collaboration

Dropping in “Khaki/Pink” and “Black/Khaki.”

ROKH & ASICS Sportstyle Unleash Lace-Equipped GEL-1090 & GEL-Kinsei OG
Footwear

ROKH & ASICS Sportstyle Unleash Lace-Equipped GEL-1090 & GEL-Kinsei OG

Available in highly-limited quantities.

ASICS Brings Back OG Craftsmanship With GEL-Kayano 5 RE
Footwear

ASICS Brings Back OG Craftsmanship With GEL-Kayano 5 RE

Coming in bold “Yellow/SYZ” and “Beige/BCH” colorways.

ASICS GEL-Nandi 360 "Putty" Adds Intricate and Colorful Woven Details
Footwear

ASICS GEL-Nandi 360 "Putty" Adds Intricate and Colorful Woven Details

A wildly colorful makeover for the hybrid lifestyle silhouette.

ASICS GEL-Kayano 5 KZN "Box of Chocolates" Is the Perfect Valentine's Gift
Footwear

ASICS GEL-Kayano 5 KZN "Box of Chocolates" Is the Perfect Valentine's Gift

Flowers and cards, eat your heart out.

Kiko Kostadinov and ASICS Deliver New GEL-Kiril Silhouette
Footwear

Kiko Kostadinov and ASICS Deliver New GEL-Kiril Silhouette

In “Ice Mint,” “Cilantro” and “Black.”

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops
Footwear 

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops

Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.

Reigning Champ and ASICS Reunite For "Vancouver Edition" Capsule
Footwear

Reigning Champ and ASICS Reunite For "Vancouver Edition" Capsule

A GEL-Quantum 360 5 Trail, a waterproof GEL-Cumulus 21 GTX and collaborative apparel, all inspired by Vancouver’s “Sea to Sky” trails.

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