Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
Ronnie Fieg Introduces New ASICS Gel Fieg 3.1 "Super Blue" Collab
Footwear

Ronnie Fieg Introduces New ASICS Gel Fieg 3.1 "Super Blue" Collab

Fieg took to Instagram to debut an image of the shoe.

The ASICS GEL-Kinsei™ Returns For The First Time in 10 Years
Footwear 

The ASICS GEL-Kinsei™ Returns For The First Time in 10 Years

Presented by ASICS
Inspired by Samurai warriors.

ASICS Delivers Fall-Ready Footwear With GEL-KAYANO 5 OG "Black/Silver"
Footwear

ASICS Delivers Fall-Ready Footwear With GEL-KAYANO 5 OG "Black/Silver"

Add some shine to your rotation.

High-Fashion's Love Affair With Tactical Gear Spotlighted in HBX's "Reconstruction" Editorial
Fashion

High-Fashion's Love Affair With Tactical Gear Spotlighted in HBX's "Reconstruction" Editorial

Featuring Stone Island, 1017 ALYX 9SM, Prada, Off-White™, Moncler, uniform experiment and many more.

ASICS Reimagines Gel-Lyte V With Hits of "Piedmont Grey/Black"
Footwear

ASICS Reimagines Gel-Lyte V With Hits of "Piedmont Grey/Black"

A bold mix of contrasting textiles.

ASICS Adds the GEL-Venture 6 "Putty" to Its Fall/Winter 2019 Line
Footwear

ASICS Adds the GEL-Venture 6 "Putty" to Its Fall/Winter 2019 Line

For the street and trail.

ASICS' "Academic Scholar" Pack Takes Inspiration from '90s Prep
Footwear

ASICS' "Academic Scholar" Pack Takes Inspiration from '90s Prep

New takes on the GEL-KAYANO 26, GEL-KAYANO 5 OG and GEL-NIMBUS 21.

Vivienne Westwood and ASICS' Latest Collaboration Receives Western Release Date
Footwear

Vivienne Westwood and ASICS' Latest Collaboration Receives Western Release Date

Another collaborative set of archive-inspired sneakers.

Ronnie Fieg Teases Upcoming ASICS GEL-Lyte III Collab
Footwear

Ronnie Fieg Teases Upcoming ASICS GEL-Lyte III Collab

Doused in a rich purple pastel.

'Stranger Things' & Nike Head Back to the "Upside Down" in This Week's Best Footwear Drops
Footwear 

'Stranger Things' & Nike Head Back to the "Upside Down" in This Week's Best Footwear Drops

Collaborative drops from Joshua Vides x Converse, Vivienne Westwood x ASICS & more also releasing.

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