Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
size? Teams up With ASICS for a Colorful GEL-Saga "Balloon Fiesta"
Footwear

size? Teams up With ASICS for a Colorful GEL-Saga "Balloon Fiesta"

In celebration of Japan’s hot air balloon festival.

ASICS Drops a Fuzzy GEL-Lyte MT "Caravan/Birch"
Footwear

ASICS Drops a Fuzzy GEL-Lyte MT "Caravan/Birch"

Teddy bear sneakers.

ASICS Digs Into the Past With Return of the GEL-Kayano 5 OG
Footwear

ASICS Digs Into the Past With Return of the GEL-Kayano 5 OG

Another retro returns.

atmos Reveals Metallic ASICS GEL-Inst.360 Collaboration
Footwear

atmos Reveals Metallic ASICS GEL-Inst.360 Collaboration

A bold take on the running silhouette.

Afew & BEAMS Rework ASICSTIGER GEL-Lyte III With "Orange Koi" Colorway
Footwear

Afew & BEAMS Rework ASICSTIGER GEL-Lyte III With "Orange Koi" Colorway

Celebrating German-Japanese friendship.

Kiko Kostadinov to Release the ASICS Edition Gel-Delva 1 Sneaker
Footwear

Kiko Kostadinov to Release the ASICS Edition Gel-Delva 1 Sneaker

Three colorways arriving next month.

YMC Reveals Two New ASICSTIGER GEL-LYTE XT Colorways
Footwear

YMC Reveals Two New ASICSTIGER GEL-LYTE XT Colorways

Alongside an apparel range.

solebox & atmos Join Forces for Celebratory ASICSTIGER GEL-Lyte III
Footwear

solebox & atmos Join Forces for Celebratory ASICSTIGER GEL-Lyte III

A decade strong and still going.

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary
Giveaways

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary

Sneakers, jackets, books and more.

Here's A Closer Look at the NAKED x ASICS GEL-Kayano
Footwear

Here's A Closer Look at the NAKED x ASICS GEL-Kayano

Classic.
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