ASICS Reimagines Archival Performance With the Hybrid GEL-STRATUS MC
ASICS Top 100
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Description
ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections
Arriving in “Concrete” and “Lime Zest” colorways.
The lifestyle performance runner receives a ballet-inspired makeover complete with distinctive ribbon lacing.
Dropping in “White/Peacoat” and “Black/White.”
The split grants the footwear label full operational autonomy to pursue even broader expansions.
An expressive, softer-edged personality wrapped around a classic trail-ready silhouette.
Featuring a symmetrical zip-up gusset closure that cleanly hides both brands’ logos.
Featuring an Intrecciato‑style leather upper in a dark, muted palette.
Featuring thermo‑reactive logos and abstract butterfly motifs.
Arriving in “Mosstone/Deep Forest” and “Dark Gull Grey/Black.”
Visuals for the collection were created using improvised cameras, monochrome paper negatives and color positives.
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JD
Here’s what went down at the pop-up in central London.
The collaborative silhouette pairs diamond knit mesh and metallic silver overlays to symbolize the moment of ignition.
