Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
Website asics.com
Kiko Kostadinov Doesn't Get the Dad Shoe Trend
Footwear 

Kiko Kostadinov Doesn't Get the Dad Shoe Trend

We talk to the designer about his ASICS collaboration and his enduring love of workwear.
11,049 Hypes 13 Comments

PENSOLE & ASICS GEL-180 Debut Student-Designed "Fresh Up" Silhouette
Footwear

PENSOLE & ASICS GEL-180 Debut Student-Designed "Fresh Up" Silhouette

Foot Locker will host the exclusive launch of the limited edition sneaker.
4,373 Hypes 4 Comments

A Closer Look at HAVEN's ASICS GEL-Lyte MT Collaboration
Footwear

A Closer Look at HAVEN's ASICS GEL-Lyte MT Collaboration

Inspired by Canada’s West Coast.
2,170 Hypes 3 Comments

BespokeIND Reimagines the Afew x ASICS GEL-Lyte III "Koi"
Footwear

BespokeIND Reimagines the Afew x ASICS GEL-Lyte III "Koi"

Handcrafted from scratch with real fish skin.
4,632 Hypes 1 Comments

ASICS Combines Orange & Blue Accents on Its Latest GEL-Lyte III
Footwear

ASICS Combines Orange & Blue Accents on Its Latest GEL-Lyte III

The fan favorite gets a new spring-ready colorway.
4,529 Hypes 5 Comments

size? Puts a Hokusai-Inspired Spin on the ASICS GEL-Lyte OG
Footwear

size? Puts a Hokusai-Inspired Spin on the ASICS GEL-Lyte OG

An homage to the famed ukiyo-e artist.
5,127 Hypes 2 Comments


HAVEN x ASICS GEL-Lyte III MT Takes Center Stage In New Editorial
Footwear

HAVEN x ASICS GEL-Lyte III MT Takes Center Stage In New Editorial

All-weather gear.
4,524 Hypes 3 Comments

ASICS Introduces the GEL-Kayano Knit in All-White & Black
Footwear

ASICS Introduces the GEL-Kayano Knit in All-White & Black

Two sleek summer runners.
2,699 Hypes 6 Comments

ASICS Reveals Summer-Ready "Beach Pack" GEL-Lyte and GEL-Lyte V
Footwear

ASICS Reveals Summer-Ready "Beach Pack" GEL-Lyte and GEL-Lyte V

Gear up for the warm weather.
6,232 Hypes 7 Comments

ASICS Reveals Updated GEL-Mai Silhouette
Footwear

ASICS Reveals Updated GEL-Mai Silhouette

The retro runner is completely overhauled for summer.
3,925 Hypes 8 Comments

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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan