WNBA Superstar Kelsey Plum Officially Signs With Adidas Basketball
The Los Angeles Sparks guard expands the Three Stripes’ growing women’s hoops roster.
Summary
- WNBA champion and Olympic gold medalist Kelsey Plum has officially signed an endorsement partnership with adidas Basketball
- The high-profile signing follows Plum’s recent corporate departure from her previous sponsor, Under Armour
- While dedicated product plans remain unannounced, Plum recently starred alongside Anthony Edwards in a new brand campaign
adidas Basketball has officially expanded its elite women’s roster by welcoming WNBA superstar Kelsey Plum to the Three Stripes family. Following months of industry speculation and an unannounced transition period, the brand confirmed the major signing on June 11, 2026. The partnership marks a significant cultural and athletic milestone for the Los Angeles Sparks guard, who joins a rapidly growing lineup of top-tier basketball talent under the German sportswear company’s umbrella.
Plum’s transition to the Three Stripes follows her high-profile departure from her previous sponsor, Under Armour, where she spent years serving as a primary face of its women’s basketball category. Speculation regarding a brand switch began intensifying earlier this year when hoop fans noticed the multi-time WNBA All-Star wearing adidas footwear on the hardwood during her Unrivaled league appearances and Team USA training camps. The corporate split was finalized shortly thereafter, setting the stage for her immediate integration into the adidas ecosystem.
To solidify her arrival, the champion guard recently made a standout appearance in the brand’s highly publicized “Believe That” campaign, appearing alongside fellow signature athlete Anthony Edwards to promote his latest footwear rollouts. By blending performance basketball heritage with modern street-level style, adidas is positioning Plum at the forefront of its commercial and cultural narrative. Specific details regarding dedicated apparel collections or player-exclusive signature sneakers tied to Plum have not yet been announced, leaving future product plans listed as TBA. However, her immense scoring ability, championship pedigree, and off-court visibility ensure she will act as a pivotal driver for the next phase of the brand’s women’s hoops initiatives.
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