Nike Taps a Star-Studded Cast for Its "Rip the Script" 2026 FIFA World Cup Campaign
The sportswear brand’s new short film celebrates creative defiance and attacking football ahead of the summer tournament.
Summary
- Nike has officially unveiled its latest visual storytelling project titled “Rip the Script” ahead of the 2026 World Cup
- The dynamic short film celebrates athletes and creators who challenge the status quo and embrace creative football
- The massive campaign features a star-studded roster ranging from Cristiano Ronaldo and LeBron James to Travis Scott and Kim Kardashian
Nike has officially unveiled its latest visual project, a short film titled “Rip the Script,” arriving just in time for the 2026 FIFA World Cup. Continuing the sportswear brand’s long-standing tradition of impactful storytelling, the new global campaign serves as a powerful rallying cry for football lovers everywhere to ditch the playbook and embrace an attacking, creative, and joyful approach to the beautiful game.
“Rip the Script” steps away from traditional product-focused advertising to explore the raw, unscripted moments that define greatness on the pitch. By highlighting individuals who defy conventional expectations and rewrite the rules of their respective disciplines, Nike reinforces its commitment to championing creative defiance. The film seamlessly weaves together dynamic cinematic visuals, capturing the relentless energy of those who refuse to conform and instead trust their sporting instincts.
The campaign’s true spectacle lies in its unprecedented casting, bridging the gap between global football dominance and broader cultural influence. Iconic players like Cristiano Ronaldo, Kylian Mbappé, Vini Jr., and Erling Haaland share the screen with sport legends such as Ronaldinho and Zlatan Ibrahimović. Beyond the stadium, the brand taps superstars across sports and entertainment, including LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, and LISA. Ultimately, the visual project acts as a cultural time capsule, reflecting how sports and personal style continue to intersect in deeply meaningful ways during the summer tournament.
Check out the visual project above. The Nike “Rip the Script” short film is available to watch now via the brand’s official YouTube channel.
