thisisneverthat and PIZZA SLICE Build a Collaboration Around Every Surface a Brand Can Occupy
Graphic tees, logo caps, waist bags, cam trays, and coasters land June 12.
Summary
- thisisneverthat and PIZZA SLICE, a Tokyo-based New York-style pizza brand, have announced a collaboration collection dropping June 12 in-store at PIZZA SLICE SEOUL and online
- The collection spans graphic T-shirts, logo caps, waist bags, cam trays, and coasters, blending the identities of both brands across apparel and functional lifestyle objects
thisisneverthat and PIZZA SLICE have announced a collaboration collection releasing June 12. The Tokyo-based New York-style pizza brand and the Seoul streetwear label have built a lineup that moves beyond standard apparel into the full range of surfaces a brand collaboration can occupy: graphic T-shirts and logo caps sit alongside waist bags, cam trays, and coasters, each carrying the merged identities of both parties.
The item selection is the collaboration’s most deliberate creative statement. Graphic T-shirts and logo caps are the expected entry points for a streetwear x food brand collaboration, but cam trays and coasters extend the collection into functional objects that operate in a different register entirely. A cam tray and a coaster are things you live with rather than wear, which means the collaboration’s visual language has to work at a scale and in a context that apparel does not require. Applying both brands’ identities to those objects rather than keeping them apparel-only signals that thisisneverthat and PIZZA SLICE are treating this as a full lifestyle collaboration rather than a graphic tee project with some accessories attached.
The waist bag occupies the middle ground between the two categories, a carry piece that functions daily and travels with the wearer in a way that a coaster or tray does not. Together the five item types cover a range from wearable to tabletop, giving the collection a breadth that reflects both brands’ interest in building an identity around how people actually spend their time rather than just what they put on their bodies.
PIZZA SLICE’s origin story is part of the collaboration’s cultural logic. A Tokyo brand built around New York-style pizza occupies a specific kind of cultural position: it is simultaneously a food operation and a statement about reference points, the kind of establishment that attracts a community defined by shared aesthetic sensibility as much as shared appetite.
The PIZZA SLICE x thisisneverthat collection drops June 12 in-store at PIZZA SLICE SEOUL and online.
