Human Made Opens New Jamsil Retail Location in Seoul
The brand expands its South Korean footprint with an exclusive nine-piece capsule and Goryeo celadon-inspired interiors.
Summary
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HUMAN MADE has officially opened its third brick-and-mortar storefront in South Korea located at Lotte World Mall in Seoul
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The new retail space features a unique interior design decorated with pale jade-colored tiles that nod to traditional Korean Goryeo celadon
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To celebrate the grand opening the brand released an exclusive nine-piece apparel and goods collection featuring a custom raccoon dog graphic
HUMAN MADE has officially opened the doors to its third brick-and-mortar retail location in South Korea, HUMAN MADE JAMSIL. Situated on the first floor of the bustling Lotte World Mall in Seoul, the new storefront cements the brand’s expanding presence within one of the city’s premier entertainment and cultural hubs.
Located in the southeastern Songpa-gu district, the Jamsil neighborhood serves as a major commercial destination anchored by the world-renowned Lotte World theme park and the iconic Lotte World Tower. The retail space itself blends HUMAN MADE’s global design ethos with distinct local character. The shop’s interior is adorned with custom pale jade-colored tiles, a thoughtful architectural choice meticulously curated to replicate the appearance of traditional Korean Goryeo celadon ceramics.
To commemorate the grand opening, the brand has introduced a special range of exclusive products. The celebratory drop consists of a nine-piece lineup spanning versatile apparel and lifestyle goods. Each limited-edition item is embellished with the store’s signature purple heart logo alongside an exclusive raccoon dog animal motif, seamlessly merging graphic heritage with localized storytelling.
HUMAN MADE JAMSIL
Lotte World Mall 1F
300 Olympic-ro, Songpa-gu
Seoul, South Korea
