Seoul

HUMAN MADE and VERDY Drop Exclusive Collection for New Seoul Store Opening
Fashion

HUMAN MADE and VERDY Drop Exclusive Collection for New Seoul Store Opening

The collaborative capsule features original graphics blending VICK and the iconic heart motif.

PUMA Says Farewell FENTY & SKIMS Reveals First China Store in This Week's Top Fashion News
Fashion

PUMA Says Farewell FENTY & SKIMS Reveals First China Store in This Week's Top Fashion News

Stay up to date on the latest industry trends.

Chanel in Seoul: Matthieu Blazy Breaks Down His Historic Métiers d'Art 2026 Show
Fashion

Chanel in Seoul: Matthieu Blazy Breaks Down His Historic Métiers d'Art 2026 Show

The creative director discusses finding the origins of streetwear in the Maison’s archives, and his deeply personal approach to the women who wear his clothes.

Seoul-Based Label Khakis Unveils SS26 Lookbook
Fashion

Seoul-Based Label Khakis Unveils SS26 Lookbook

The South Korean retailer-turned-brand conveys the personal dimension of clothing with worn-in 90s-inspired garments.

Stocker Lee Architetti Designs WOOYOUNGMI’s New Monolithic Seoul Landmark
Design

Stocker Lee Architetti Designs WOOYOUNGMI’s New Monolithic Seoul Landmark

The brand’s second flagship store.

Louis Vuitton Unveils Visionary Journeys Seoul
Fashion

Louis Vuitton Unveils Visionary Journeys Seoul

Hypebeast was invited to the multi-level space for an exclusive first-hand experience of the LV The Place Seoul joining House ambassadors like LISA, J-Hope, Felix of STRAY KIDS and more at the opening and sitting down with Takashi Murakami for a candid conversation.


Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul
Art

Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul

Leaning into the “shadow-side.”

"Soft Syntax" by p(erson)al Proposes Flexible Furniture
Design

"Soft Syntax" by p(erson)al Proposes Flexible Furniture

Using gooseneck parts, Woojin Park’s bendable furniture adapts to user interaction.

XLIM Dials In On Detail For EP. 8  Collection
Fashion

XLIM Dials In On Detail For EP. 8 Collection

“After The Bloom” represents a matured facet of the South Korean label, offering refined silhouettes and minimal color.

World’s First MoMA Bookstore Opens in Seoul
Design

World’s First MoMA Bookstore Opens in Seoul

From Manhattan to Seoul.

Max Siedentopf and Gentle Monster's HAUS NOWHERE Unveils "More Is More"
Art

Max Siedentopf and Gentle Monster's HAUS NOWHERE Unveils "More Is More"

An uncanny sculptural encounter stretched across South Korea and China.

STUDIO GIMGEOSIL Crafts a “Sanctuary of Natural Elegance” for Palo Verde Aesthetic
Design

STUDIO GIMGEOSIL Crafts a “Sanctuary of Natural Elegance” for Palo Verde Aesthetic

Soft greens, sandy neutrals and warm timber unite in this beauty clinic in Seoul.

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