Rolls-Royce Unveils New Private Office in Seoul
The fourth of its kind outside Goodwood — following Dubai, Shanghai and New York.
Rolls-Royce has unveiled its latest Private Office in Seoul, South Korea, marking the brand’s fifth creative hub globally and the fourth outside its Goodwood headquarters. Joining locations in Dubai, Shanghai and New York, Private Office Seoul strengthens Rolls-Royce’s ability to cater to the growing demand for highly personalized Bespoke commissions in the Asia Pacific region.
Located in Jamsil, an area known for blending heritage and modernity, the new Private Office offers an exclusive space where clients collaborate directly with a Seoul-based Bespoke designer. This hands-on approach enables clients to co-create unique, meaningful Rolls-Royce vehicles tailored to their tastes.
“The inauguration of Private Office Seoul is a defining moment for Rolls-Royce in South Korea,” shared Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, adding “It brings Goodwood closer to our Asia Pacific clients, allowing them to embark on a deeply personal journey in creating their dream motor car.”
The Private Office is designed to inspire creativity with serene interiors and cultural elements reflective of the local environment. Clients can also access the Rolls-Royce Private Collection, featuring curated limited-edition vehicles that highlight the brand’s artistry.
