Michael Jordan and Jordan Brand Pledge $100 Million USD In Support of Black Community

“Jordan Brand is us, the Black Community.”

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Michael Jordan and Jordan Brand have pledged $100,000,000 USD over the next decade in support of black communities. Following in the footsteps of Nike, Inc’s $40,000,000 USD donation — split between the Swoosh, the Jumpman, and Converse — Jordan’s funds will go to organizations that ensure racial equality and social justice as well as help provide greater access to education for underprivileged children.

The President of Jordan Brand, Craig Williams, said in an statement:

“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism. But we know we can do more. In addition to the investment from NIKE Inc., we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black community. We embrace the responsibility.”

Apart from Williams’ quote and Michael Jordan’s statement on George Floyd’s death earlier this week, Jordan Brand also made an official announcement, which can be viewed in its entirety below.

Jordan Brand is us, the Black Community.

Jordan Brand is more than one man. It has always been a family. We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice. The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next.

It’s 2020, and our family now includes anyone who aspires to our way of life. Yet as much as things have changed, the worst remains the same.

Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.

Today, we are announcing that Michael Jordan and Jordan Brand will be donating $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education.

Expect more info on Jordan Brand’s sizable initiative to surface soon. Elsewhere, the George Floyd Memorial fund on GoFundMe has surpassed $13,000,000 USD in donations — and is GoFundMe’s most widely-sourced cause ever, with donations from almost half a million unique sources.

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