hype cog
Converse

Converse

Converse is an American shoe company, best known for the canvas All Star shoe, founded by Marquis Mills in 1908. One of the well known series Chuck Taylor All Star brought success to Converse, with Chuck made adjustment to the sneaker to provide greater support and flexibility on its functionality and made it one of the greatest basketball shoe with history. Today, Converse produces its All-Stars footwear in a variety of materials, shapes and colour ways, having successfully bridged the gap between professional sneaker and smart-casual. In 1908, Marquis Mills Converse founded the Converse Rubber Shoe Company in Malden, Massachusetts. Despite initially selling mass-produced rubber soled footwear, the company branched out in 1917 and began manufacturing athletic shoes specifically designed for basketball, the All Star. The high-topped sneaker, destined to become the best selling shoe in history for elite level basketball players, featured a rubber sole and a canvas upper body. Integral to the All Star’s success was professional basketball player Chuck Taylor. In 1921, Taylor began working with Converse on the design of the shoe. Taylor subsequently travelled the U.S. as a basketball coach, whilst acting as a salesman for Converse. In 1932, the company honoured his legacy by renaming the shoe the Chuck Taylor All Star, adding his signature to the hi-top All Star patch. Aided by a long list of prominent musicians and offbeat subcultures adopting the sneaker as a casual everyday shoe, All Stars have become a cult classic and a celebration of alternative style. In 2003, Nike paid $309 million USD to acquire the Converse brand name.

It's UNDEFEATED and Nike vs. the Balenciaga Triple-S for This Week's Sneaker Releases
Virgil Abloh Hopes to Restore Streetwear's DIY Heritage With Nike's "Off Campus" Experience
Edison Chen Is Confucius in New CLOT x Converse One Star Lookbook
An Official Look at sacai & fragment design's Converse Chuck Taylor All Star
New Chocolate Skateboards & Converse CONS Collection Launches in September
Here's How to Get Your Hands on the 9 Hottest Sneaker Drops in Europe This Week
Converse Gives Its One Star Model a Fall-Friendly Mid-Top Makeover

2015

Converse relocate their world headquarters to Boston, Massachusetts

2003

Nike pay US$309 million to acquire Converse

1986

The company is named the official shoe of the National Basketball Association

1917

Converse introduces the All Star, one of the world's first basketball shoes

1908

The company is founded as Converse Rubber Co.
 
HYPES is a real time popularity metric informing readers of what is trending