Nike

Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.

Nike Releases "NFL" Pack for the React Element 55
Footwear

Nike Releases "NFL" Pack for the React Element 55

Rep your team.

Nike Air Force 1 '07 & Air Max 90 Land in Muted "Wheat" Colorways
Footwear

Nike Air Force 1 '07 & Air Max 90 Land in Muted "Wheat" Colorways

Fall-ready staples.

Nike Revamps D/MS/X in "Ocean Cube" & "Cool Gray"
Footwear

Nike Revamps D/MS/X in "Ocean Cube" & "Cool Gray"

The reconstructed sneaker returns.

UNDERCOVER x Nike GYAKUSOU Capsule Has Landed
Fashion

UNDERCOVER x Nike GYAKUSOU Capsule Has Landed

Designer running gear.

Nike Refreshes the Air VaporMax Plus in "Light Current Blue"
Footwear

Nike Refreshes the Air VaporMax Plus in "Light Current Blue"

A cool iteration of the tech-forward silhouette.

The HYPE Report: Travis Scott x Air Jordan 6, 'Fortnite's Lawsuit and More
The HYPE Report

The HYPE Report: Travis Scott x Air Jordan 6, 'Fortnite's Lawsuit and More

Our Editors also discuss Kehinde Wiley’s sculpture in Times Square and Kanye’s ‘YANDHI’ leaks.

Eliud Kipchoge Makes History by Running Sub Two-Hour Marathon
Sports

Eliud Kipchoge Makes History by Running Sub Two-Hour Marathon

Following a previous attempt in 2017.

Nike's Latest Air Force 1 "What The" Pays Homage to the Big Apple
Footwear

Nike's Latest Air Force 1 "What The" Pays Homage to the Big Apple

And the city’s various sports franchises.

Nike Weaves Colorful Detailing Onto React Sertu Silhouette
Footwear

Nike Weaves Colorful Detailing Onto React Sertu Silhouette

The latest release from The 10th.

Nike's Newest Champs Elysées Property Not Fully Confirmed (UPDATE)
Fashion

Nike's Newest Champs Elysées Property Not Fully Confirmed (UPDATE)

Rumored to have been a House of Innovation outpost.

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