LeBron James Previews the Nike LeBron 24 “Chosen 1s”
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American Sportswear Company
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Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.
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The vibrant yellow iteration pays homage to the iconic Sports Illustrated cover story.
Shai Gilgeous-Alexander’s second signature sneaker will see the transition from Converse to Nike.
The stealthy colorway incorporates signature Caitlin Blue accents and silver Swoosh underlays.
The LVMH executive steps into the board role as the sportswear giant prepares for removal from the S&P 100 index.
The collaborative silhouette features glossy script mudguards, metallic gold hardware, and course-ready traction.
The strength-training lineup incorporates iconic Air Jordan design cues including elephant print and shoebox-inspired plyo boxes.
The joint label introduces nine material fabrications alongside a dedicated Shanghai pop-up at HKRI Taikoo Hui.
Hexagonal eyestays, a speed-wrench hangtag, and swappable lace sets translate the Bronx label’s car-culture obsession into hardware.
New Satin Shine and Studio Stretch silhouettes round out the partnership’s most body-focused range so far.
Chris Gibbs and the Los Angeles imprint transform the classic silhouette into a convertible mule.
The signature sneaker introduces an innovative Opticast upper alongside an 18-piece performance and lifestyle apparel capsule.
The iconic silhouette gets a bold update featuring Bucktan canvas, black spots, and dark rubber tooling.
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