Nike

Nike

American Sportswear Company
Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.

2015

Nike signs deal to become official apparel supplier for the NBA

2012

Nike becomes official on-field supplier for NFL uniforms, sideline apparel and practice wear

2003

Converse Inc. is acquired for $305 million

1999

Company begins selling its products directly to consumers via its web site

1990

First NikeTown retail outlet opens in Portland, Oregon

1988

Cole Haan, maker of casual and dress shoes, is acquired; "Just Do It" slogan debuts

1985

Company signs Michael Jordan to endorse a version of its Air shoe, the "Air Jordan."

1980

Nike goes public

1971

BRS begins manufacturing its own products overseas, through subcontractors; the Swoosh trademark and the Nike brand are introduced

1966

The company's first retail outlet opens

1964

BRS becomes partnership between Knight and William Bowerman

1962

Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes
Nike Shox TL Early Release Colorways to Include Clean White Edition
Footwear

Nike Shox TL Early Release Colorways to Include Clean White Edition

After the “Total Orange” and “Triple Black” alternatives.

size? Looks to Outer Space in Reworked Nike Air Max Light Collaboration
Footwear

size? Looks to Outer Space in Reworked Nike Air Max Light Collaboration

A zero gravity-inspired Air Max Day release.

A Closer Look at sacai x Nike FW19 "LDV With Waffle Daybreak"
Footwear

A Closer Look at sacai x Nike FW19 "LDV With Waffle Daybreak"

A monochrome reimagining of the dynamic design.

Nike Gives Its Air Max 1 a Killer "Orca" Look
Footwear

Nike Gives Its Air Max 1 a Killer "Orca" Look

Black and white looks all around.

A Closer Look at the Supreme x Nike Air Tailwind IV
Footwear  

A Closer Look at the Supreme x Nike Air Tailwind IV

Red or black?

Ex-Nike Executive Files Racial Discrimination Lawsuit
Fashion

Ex-Nike Executive Files Racial Discrimination Lawsuit

The third suit regarding Nike’s workplace culture.

Nike Dips Into Its Archive for Special-Edition Total 90 Laser
Footwear

Nike Dips Into Its Archive for Special-Edition Total 90 Laser

Recreating the 2007 icon.

Nike Gives the Air Trainer Huarache a "Topaz Gold/Electro Green" Makeover
Footwear

Nike Gives the Air Trainer Huarache a "Topaz Gold/Electro Green" Makeover

Another clean take on the ’90s model.

Zion Williamson's Infamous Nike PG 2.5 Receives an Autopsy
Sports

Zion Williamson's Infamous Nike PG 2.5 Receives an Autopsy

The “Blowout” was followed by a full investigation.

The Latest Nike Air VaporMax Plus Receives a "Game Royal" Treatment
Footwear

The Latest Nike Air VaporMax Plus Receives a "Game Royal" Treatment

Layers of blue.
Load more
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.