Nike

Nike

American Sportswear Company
Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.

2015

Nike signs deal to become official apparel supplier for the NBA

2012

Nike becomes official on-field supplier for NFL uniforms, sideline apparel and practice wear

2003

Converse Inc. is acquired for $305 million

1999

Company begins selling its products directly to consumers via its web site

1990

First NikeTown retail outlet opens in Portland, Oregon

1988

Cole Haan, maker of casual and dress shoes, is acquired; "Just Do It" slogan debuts

1985

Company signs Michael Jordan to endorse a version of its Air shoe, the "Air Jordan."

1980

Nike goes public

1971

BRS begins manufacturing its own products overseas, through subcontractors; the Swoosh trademark and the Nike brand are introduced

1966

The company's first retail outlet opens

1964

BRS becomes partnership between Knight and William Bowerman

1962

Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes
Nike & Converse Unveil 2020 Black History Month Collection
Footwear

Nike & Converse Unveil 2020 Black History Month Collection

Classic styles in vivid colorways.

Drieke Leenknegt and the Delicate Art of Collaboration
Business of HYPE

Drieke Leenknegt and the Delicate Art of Collaboration

Nike’s former Global VP of Influencer Marketing & Collaborations discusses her two-decade-stint at the Swoosh.

Behind the HYPE: How the Nike SB Dunk Gave Birth to Modern Streetwear
Footwear 

Behind the HYPE: How the Nike SB Dunk Gave Birth to Modern Streetwear

We look at how this performance shoe bridged together skateboarding and sneaker culture.

Take an Official Look at the Gatorade x Nike PG 4 "Gx 'NBA 2K20'" GE
Footwear

Take an Official Look at the Gatorade x Nike PG 4 "Gx 'NBA 2K20'" GE

A gamer exclusive.

Nike ACG Unveils Its Warmth & Weather-Proofing Options for Spring 2020
Fashion

Nike ACG Unveils Its Warmth & Weather-Proofing Options for Spring 2020

Incorporating unearthed designs created during ACG’s early years.

Nike's React Element 55 Receives a Duo of ACG-Inspired Makeovers
Footwear

Nike's React Element 55 Receives a Duo of ACG-Inspired Makeovers

Complete with Hike Man.

Nike Basketball Unveils 2020 Black History Month Player Editions
Footwear

Nike Basketball Unveils 2020 Black History Month Player Editions

Special makeups for LeBron, Kyrie, Giannis, KD and PG.

Nike Sportswear Adds ACG Themes to Three Popular Models
Footwear

Nike Sportswear Adds ACG Themes to Three Popular Models

One Air Max 270 React, two React Element 55s and three Benassi slides, all dressed in bright hues.

Nike Adds to React Infinity Run Lineup With Two Timeless Colorways
Footwear

Nike Adds to React Infinity Run Lineup With Two Timeless Colorways

The Swoosh’s newest high-tech runner is certified for 500-600 miles.

Nike Announces Partnership With T1 & 'League of Legends' Star Faker
Gaming

Nike Announces Partnership With T1 & 'League of Legends' Star Faker

The deal includes training programs and soon-to-be-opened facilities.

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