Drake Launches Exclusive Nike NOCTA x Chrome Hearts Collection
Highlighted by a $39,000 USD puffer jacket, the collection is available at select Chrome Hearts retailers.
Summary
-
The NOCTA x Chrome Hearts collection features a standout $39,000 USD puffer jacket adorned with a unique “Realtree” camouflage made of Chrome Hearts crosses
-
Accompanying pieces include a co-branded T-shirt and Crewneck, each utilizing the same gothic-inspired camouflage aesthetic
-
This collaboration represents the most expensive and exclusive release in the history of the Nike NOCTA line, merging high-performance silhouettes with sterling silver luxury hardware
Drake has officially raised the stakes in the luxury apparel world, unveiling a seismic three-way collaboration between Nike NOCTA and the legendary Los Angeles-based label Chrome Hearts. This ultra-limited capsule merges technical sportswear with gothic luxury, resulting in a collection that is already being hailed as a holy grail for high-end collectors.
The centerpiece of the drop is a show-stopping Puffer Jacket, retailing for a staggering $39,000 USD. The jacket is a masterclass in artisanal detail, featuring a custom “Realtree” camouflage pattern reimagined entirely through the lens of Chrome Hearts. Instead of standard branches and leaves, the camouflage is meticulously constructed from the iconic Chrome Hearts cross motif, etched and embossed into premium Italian leather. The hardware is equally opulent, boasting signature sterling silver dagger zippers and cross-laden buttons that justify its “investment-piece” price tag.
Complementing the puffer are more accessible—though still highly exclusive—essential pieces, including a heavyweight T-shirt and a Crewneck sweatshirt. Both items carry the co-branded NOCTA and Chrome Hearts logos, utilizing the same cross-camo graphic in a high-density screen print. This collaboration marks a significant moment in Drake’s partnership with Nike, proving that the NOCTA sub-label can seamlessly pivot from the pitch to the world of $40,000 USD couture. For those looking to secure a piece, the collection is reportedly available only via private “friends and family” channels and select Chrome Hearts flagship locations.
View this post on Instagram
View this post on Instagram
