'SNEEZE' Magazine Will Donate 100% Of the Profits From Its Reebok Club C Collaboration To BLM

UPDATE (June 5, 2020): Although it was originally scheduled for a May 29 release, SNEEZE Magazine and Reebok’s collaborative Club C was pushed back until June 11. However, it’s not just the release date that’s different. SNEEZE is throwing its full weight behind the #BlackLivesMatter protests, announcing that 100% of the proceeds from sales of the Club C on its webstore will be donated to #BlackLivesMatter.

Look for the release to occur on the Sneeze webstore on June 11 at a random time. The retail price is set at $120 USD.

ORIGINAL STORY (May 18, 2020): Following up its Spring 2020 “The Jackboys” issue with Travis Scott, Don Tolliver, Sheck Wes, Chase B and Luxury Tax 50, SNEEZE Magazine has teamed up with Reebok for a crisp Club C. With no wasted space, excess color or unnecessary detailing, the collaborative design screams minimalism in an appealing fashion.

Built almost entirely of smooth white leather, the upper offers an elegant look that’s only broken up by SNEEZE‘s signature bubble-lettered outline tag in black on the lateral quarter. This graphic replaces a standard Reebok hit, and heel tabs depart from the rest of the build with a high-gloss white patent leather and debossed Reebok spellout logos.

Sneeze Magazine

Tongues and collar trim are done up in black for contrast, and the former features a large white Reebok logo on its tags. The inside of the tongue shoes off an originals “The Athlete’s Shoe” motif, and black or white laces allow the wearer to choose between more contrast or a tonal look. A final SNEEZE tag is printed on the insole, with white rubber midsoles and outsoles completing the look.

The SNEEZE Magazine x Reebok Club C will release on the Reebok webstore and stockists like SSENSE May 29, and is priced at $120 USD.

For more collaborative projects from Reebok, check out JJJJound‘s new neutral take on the Classic Nylon.