Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
This Week's Releases Marks the Return of Classics and Welcomes New Collabs
Footwear 

This Week's Releases Marks the Return of Classics and Welcomes New Collabs

A selection of retros, collaborations and reworked classics.
12,538 Hypes 5 Comments

An On-Foot Look at Reebok's Pump Supreme Premium for Spring/Summer 2018
Footwear

An On-Foot Look at Reebok's Pump Supreme Premium for Spring/Summer 2018

See how the new colorways work IRL.
2,827 Hypes 7 Comments

First Look at Reebok x Palace Workout Sneakers
Footwear

First Look at Reebok x Palace Workout Sneakers

Available in three colorways.
37,535 Hypes 24 Comments


BAIT & Reebok Unveil a Bruce Lee-Inspired Kamikaze II
Footwear

BAIT & Reebok Unveil a Bruce Lee-Inspired Kamikaze II

More All-Star weekend drops.
4,830 Hypes 3 Comments

YG Links With Reebok & BAIT for a Classic Nylon "4HUNNID"
Footwear

YG Links With Reebok & BAIT for a Classic Nylon "4HUNNID"

Just in time for All-Star Weekend.
7,301 Hypes 2 Comments

Extra Butter & Reebok Classic Celebrate New York's Lower East Side With "Dear Downtown"
Footwear

Extra Butter & Reebok Classic Celebrate New York's Lower East Side With "Dear Downtown"

Inspired by the icons of ’80s music, art and culture.
3,194 Hypes 5 Comments


BAIT & Reebok Reconnect for Three-Part "West East" Pack
Footwear

BAIT & Reebok Reconnect for Three-Part "West East" Pack

New takes on the Exofit Lo, Workout and Club.
7,034 Hypes 11 Comments

UPDATE: Nipsey Hussle's Reebok Collaboration Nods to His Hometown Los Angeles
Footwear

UPDATE: Nipsey Hussle's Reebok Collaboration Nods to His Hometown Los Angeles

Nipsey has reached out stating that this is an unauthorized design.
7,236 Hypes 5 Comments

BAIT & Reebok Go Back to the Drawing Board for "Ideation Department" Pack
Footwear

BAIT & Reebok Go Back to the Drawing Board for "Ideation Department" Pack

Updating the sneakers with graphic detailing and clean colorways.
2,569 Hypes 4 Comments

Shoe Palace Salutes Shaq with 25th Anniversary "Superman" Collection
Footwear

Shoe Palace Salutes Shaq with 25th Anniversary "Superman" Collection

Reebok, Stance and Mitchell & Ness join to honor the “Man of Steel”.
2,615 Hypes 4 Comments

More ▾

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington