Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
Reebok Unveils the DMX Fusion AFF Slip-On Sneaker
Footwear

Reebok Unveils the DMX Fusion AFF Slip-On Sneaker

Strapped-down for summer.
2,721 Hypes 5 Comments

Reebok Introduces Instapump Fury Ultraknit in Grey, Blue & Pink
Footwear

Reebok Introduces Instapump Fury Ultraknit in Grey, Blue & Pink

A clean colorway for the tall runner.
2,508 Hypes 3 Comments

Reebok Releases the DMX Run 10 In “Infinite Blue”
Footwear

Reebok Releases the DMX Run 10 In “Infinite Blue”

In time for summer.
1,335 Hypes 2 Comments


Reebok Revives the Aztec With a Minimalist Update
Footwear

Reebok Revives the Aztec With a Minimalist Update

In two new colorways.
2,200 Hypes 9 Comments

Reebok Prepares to Launch Sock Run.R
Footwear

Reebok Prepares to Launch Sock Run.R

Dropping exclusively at Barneys first.
7,445 Hypes 16 Comments

Curren$y Announces Reebok "Jet Life" Early Release
Footwear

Curren$y Announces Reebok "Jet Life" Early Release

Dropping ahead of schedule in the rapper’s hometown.
4,144 Hypes 6 Comments


Curren$y & Reebok Deliver the Question "Jet Life"
Footwear

Curren$y & Reebok Deliver the Question "Jet Life"

An accessible mix of white, green and blue.
3,154 Hypes 4 Comments

The atmos x Reebok DMX Run 10 Drops This Weekend
Footwear

The atmos x Reebok DMX Run 10 Drops This Weekend

An exciting new option for the warmer months.
1,761 Hypes 2 Comments

Curren$y Teases Upcoming Reebok "Jet Life" Collaboration
Footwear

Curren$y Teases Upcoming Reebok "Jet Life" Collaboration

Comes complete with a stash pocket.
4,518 Hypes 14 Comments

Walk of Shame Puts Its Spin on the Reebok Club C 85
Footwear

Walk of Shame Puts Its Spin on the Reebok Club C 85

Complete with a ‘Twin Peaks’-inspired colorway.
3,932 Hypes 6 Comments

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2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington