Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
size? 'Ree-Cuts' Reebok's Classic Bolton Sneaker With Plaid Panels
Footwear

size? 'Ree-Cuts' Reebok's Classic Bolton Sneaker With Plaid Panels

The size?-exclusive drops later this week.

Reebok Champions a New Generation of DJs and Artists For its Latest MYT Collection Campaign
Fashion 

Reebok Champions a New Generation of DJs and Artists For its Latest MYT Collection Campaign

Presented by Reebok
Sound of the underground.

Why India Could be the Next Big Sneaker Market
Footwear 

Why India Could be the Next Big Sneaker Market

With a population of 1.3 billion, the country’s buying power shouldn’t be underestimated.

Reebok Celebrates Pizzerias, Chinese Restaurants & Doner Kebab Takeaways With These Socks
Fashion

Reebok Celebrates Pizzerias, Chinese Restaurants & Doner Kebab Takeaways With These Socks

Food-focussed statement socks.

Kerby Jean-Raymond Teases All-Black Reebok by Pyer Moss Experiment 3
Footwear

Kerby Jean-Raymond Teases All-Black Reebok by Pyer Moss Experiment 3

The mid-top silhouette sports muted shades and premium textiles.

mita sneakers & BAL Add Blue & Red Detailing to Reebok Aztrek
Footwear

mita sneakers & BAL Add Blue & Red Detailing to Reebok Aztrek

Updating the ’90s silhouette.

Kerby Jean-Raymond Lands Artistic Director Role at Reebok
Footwear 

Kerby Jean-Raymond Lands Artistic Director Role at Reebok

The Pyer Moss designer will spearhead a new division, Reebok Studies__.

Reebok Offers Up Its Answer V in Minimalistic "White/Matte Silver" Colorway
Footwear

Reebok Offers Up Its Answer V in Minimalistic "White/Matte Silver" Colorway

Allen Iverson’s fifth signature shoe returns.

43einhalb & Reebok Celebrate Panda Ruì Bù With New Club C Collab
Footwear

43einhalb & Reebok Celebrate Panda Ruì Bù With New Club C Collab

“Revenge is best served with noodles.”

Overkill Unveils Doner Kebab-Inspired Reebok CL Leather Collaborative Pack
Footwear

Overkill Unveils Doner Kebab-Inspired Reebok CL Leather Collaborative Pack

Featuring an aluminum foil-wrapped shoe box.

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