Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Reebok Instapump Fury Surfaces in Retro "Black/Green" & "Grey/Red" Colorways
Footwear

Reebok Instapump Fury Surfaces in Retro "Black/Green" & "Grey/Red" Colorways

Celebrating a quarter-century of space-age design.

Vetements Goes Full Sportswear With Its Spike Runner 200 Sneakers
Footwear

Vetements Goes Full Sportswear With Its Spike Runner 200 Sneakers

Created in collaboration with Reebok.

Reebok Heads Back to '94 to Revive the Instapump Fury
Footwear

Reebok Heads Back to '94 to Revive the Instapump Fury

A special prototype edition.

Packer's Greyscale Reebok Aztrek Will Drop This Weekend
Footwear

Packer's Greyscale Reebok Aztrek Will Drop This Weekend

Suede, pigskin, OG mesh and 3M accents.

COVERCHORD's Latest SS19 Editorial Offers Styles for the Warmer Months
Fashion

COVERCHORD's Latest SS19 Editorial Offers Styles for the Warmer Months

Offering more understated looks.

Vetements Spike 400 Runner Releases in Sporty Blue and Orange Mix
Footwear

Vetements Spike 400 Runner Releases in Sporty Blue and Orange Mix

As first seen on the label’s SS19 runway.

Reebok Unveils Aztrek Double Silhouette in Eerie "Storm the Court" Campaign
Footwear

Reebok Unveils Aztrek Double Silhouette in Eerie "Storm the Court" Campaign

“The same old, same old needs some shaking up.”

JJJJound Teases SS19 Reebok Classics Sneaker Collaboration
Footwear

JJJJound Teases SS19 Reebok Classics Sneaker Collaboration

Taking on the iconic Club C 85.

Reebok Reworks Run.r 96 Silhouette With Pops of Color
Footwear

Reebok Reworks Run.r 96 Silhouette With Pops of Color

Red and blue offset a muted base.

'Business of Fashion' Launches $100,000 USD Prize for Chinese Designers
Fashion

'Business of Fashion' Launches $100,000 USD Prize for Chinese Designers

Reebok will design an exclusive shoe with the six finalists.
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