Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
Reebok Introduces New Sole Fury Sneakers
Footwear

Reebok Introduces New Sole Fury Sneakers

Incorporating the brand’s signature split cushioning technology.

Sneakersnstuff's New Reebok DMX Run 10 Collab Celebrates the Store's Heritage
Footwear

Sneakersnstuff's New Reebok DMX Run 10 Collab Celebrates the Store's Heritage

A nod to the original Stockholm location.

Bronze56K and Reebok Link Up for the Club C
Footwear

Bronze56K and Reebok Link Up for the Club C

Terry cloth details and graphic tongue patches.

The Reebok Daytona Experiment by Pyer Moss Is Dropping This Weekend
Footwear

The Reebok Daytona Experiment by Pyer Moss Is Dropping This Weekend

Don’t miss out.

mita sneakers & Reebok Link up on a New DMX Fusion
Footwear

mita sneakers & Reebok Link up on a New DMX Fusion

Dark Green and “Volt.”

Reebok Reveals the 3D OP.LITE Silhouette
Footwear

Reebok Reveals the 3D OP.LITE Silhouette

Alongside a campaign with Ché Lingo.

Reebok Honors the Late Gary Warnett With GWARIZM Tribute Sneaker
Footwear

Reebok Honors the Late Gary Warnett With GWARIZM Tribute Sneaker

Warnett’s impact lives on.

Pyer Moss Examines the Current African-American Landscape in SS19 Collection
Fashion

Pyer Moss Examines the Current African-American Landscape in SS19 Collection

Including themed artwork and a collab with FUBU.

OVERKILL & Reebok's "Berlin 1985" Capsule Delivers a New Club C, T-Shirts & More
Fashion

OVERKILL & Reebok's "Berlin 1985" Capsule Delivers a New Club C, T-Shirts & More

The first time the two brands have collaborated.

Reebok, 20th Century Fox & Extra Butter Link for 'The Predator' Movie-Inspired DMX Run 10
Footwear

Reebok, 20th Century Fox & Extra Butter Link for 'The Predator' Movie-Inspired DMX Run 10

The film is releasing just around the corner.
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2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington