Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
The Reebok Daytona "MU Pack" Gets a Release Date
Footwear

The Reebok Daytona "MU Pack" Gets a Release Date

Bringing back the retro vibes.

24 Kilates & Reebok Return With "F.C.V.K Vol. II" Release
Footwear

24 Kilates & Reebok Return With "F.C.V.K Vol. II" Release

Inspired by the traditional Spanish table-soccer game, Futbolín.

Opening Ceremony Wraps the Reebok Classic Leather in Floral Print
Footwear

Opening Ceremony Wraps the Reebok Classic Leather in Floral Print

Coming with a satin jacquard upper.

Reebok's Daytona DMX Goes Gradient With Black & Purple Mix
Footwear

Reebok's Daytona DMX Goes Gradient With Black & Purple Mix

Continuing the reintroduction of the retro runner.

BEAMS, NEEDLES & Reebok Release Special BEATNIK Model
Footwear

BEAMS, NEEDLES & Reebok Release Special BEATNIK Model

A powerhouse collaboration.

Bodega & Reebok Come Together for a "Shanghai" Pack
Footwear

Bodega & Reebok Come Together for a "Shanghai" Pack

Expressing elements of the city’s urban landscape.

Reebok Drops Second Version to the Daytona Experiment by Pyer Moss
Footwear

Reebok Drops Second Version to the Daytona Experiment by Pyer Moss

Updated touches on the ’90s classic.

Reebok Run.r 96 Steps Out in Black & White
Footwear

Reebok Run.r 96 Steps Out in Black & White

With a hit of red.

Reebok Releases the Iverson Legacy in a Retro Sixers Colorway
Footwear

Reebok Releases the Iverson Legacy in a Retro Sixers Colorway

The hybrid model looks back to Iverson’s heyday.

BILLY'S Exclusive Reebok Aztrek Colorway Channels the Nintendo 64
Footwear

BILLY'S Exclusive Reebok Aztrek Colorway Channels the Nintendo 64

Retro gaming vibes.
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