Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Reebok Drops a New Pack for Upcoming Pride Month
Footwear

Reebok Drops a New Pack for Upcoming Pride Month

The pack includes three classic silhouettes.

UPDATE: JJJJound Confirms Reebok Club C 85 Sneaker Collab Release Date
Footwear

UPDATE: JJJJound Confirms Reebok Club C 85 Sneaker Collab Release Date

The remixed sneaker is set to release imminently.

Beijing's DEAL Delivers Reebok Instapump Fury "Feng Shui Compass"
Footwear

Beijing's DEAL Delivers Reebok Instapump Fury "Feng Shui Compass"

Finding harmony 2.0.

Artist Mónica Hernández Is Changing the Way We Perceive Art
Footwear  

Artist Mónica Hernández Is Changing the Way We Perceive Art

Presented by Reebok
The first member of the Reebok Club C initiative.

Reebok Teases Club C Campaign, Starring a New Class of Creatives
Footwear  

Reebok Teases Club C Campaign, Starring a New Class of Creatives

Presented by Reebok
Expect the unexpected.

10 Luxury Sneakers Perfect for Spring 2019
Footwear  

10 Luxury Sneakers Perfect for Spring 2019

Featuring Off-White™, Gucci, Prada, Vetements, Rick Owens and more.

adidas, Patagonia & Reebok Ranked as Most Transparent Fashion Brands
Fashion

adidas, Patagonia & Reebok Ranked as Most Transparent Fashion Brands

Things are changing for the better.

Reebok Debuts Neon-Pop Run.r 96 & Sock Run.r Colorways
Footwear

Reebok Debuts Neon-Pop Run.r 96 & Sock Run.r Colorways

A colorful, spring-ready update.

Reebok's Latest Instapump Fury OG Is for Die-Hard Lakers Fans
Footwear

Reebok's Latest Instapump Fury OG Is for Die-Hard Lakers Fans

Taking it to the West Coast.

Take a Look Inside the Upcoming JJJJound x Reebok Club C 85 Pop-Up
Footwear

Take a Look Inside the Upcoming JJJJound x Reebok Club C 85 Pop-Up

Centered around a mix of retro retail and office aesthetics.
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