Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Reebok's Instapump Fury Receives All-Over Logo Makeover
Footwear

Reebok's Instapump Fury Receives All-Over Logo Makeover

Two bold remixes in time for the silhouette’s 25th anniversary.

Editors' Picks: Best Sneakers of 2019 So Far
Footwear

Editors' Picks: Best Sneakers of 2019 So Far

Did your favorite make our list?

Nick Hakim Finds Inner Peace in Music
Footwear 

Nick Hakim Finds Inner Peace in Music

Presented by Reebok
An artist that’s never scared to make mistakes.

Reebok Drops '90s-Inspired Aztrek 96 in Two Retro Colorways
Footwear

Reebok Drops '90s-Inspired Aztrek 96 in Two Retro Colorways

Summer ready takes on the archive silhouette.

Nicole McLaughlin Turned Trash Into Treasure
Business of HYPE

Nicole McLaughlin Turned Trash Into Treasure

Graphic designer by day and conceptual artist by night, she details the inspiration behind her cult Instagram following.

Reebok Takes Retro Sky-High With the Aztrek Double
Footwear

Reebok Takes Retro Sky-High With the Aztrek Double

The chunky runner undergoes an even heftier remake.

COVERCHORD Highlights Spring Styles in Latest Lookbook
Fashion

COVERCHORD Highlights Spring Styles in Latest Lookbook

A mix of Japanese cool-to-warm weather offerings.

A Closer Look At the DEAL x Reebok Instapump Fury "Feng Shui Compass"
Footwear

A Closer Look At the DEAL x Reebok Instapump Fury "Feng Shui Compass"

Balancing elements and attributes.

KANGHYUK Delivers Wildly Inventive Reebok SRS Sole Fury Collaboration
Footwear

KANGHYUK Delivers Wildly Inventive Reebok SRS Sole Fury Collaboration

Transforming airbags into footwear.

Stylist Taylor Okata Seeks More Representation in the Fashion Industry
Footwear 

Stylist Taylor Okata Seeks More Representation in the Fashion Industry

Presented by Reebok
Honored by Reebok as the Club C’s Secretary of Style.
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