Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
Reebok's 3D OP.98 Honors the Original '90s Model
Footwear

Reebok's 3D OP.98 Honors the Original '90s Model

A throwback to the OG 3D Opus.

Reebok Drops Fully Recyclable, Cotton & Corn-Based Sneaker
Footwear

Reebok Drops Fully Recyclable, Cotton & Corn-Based Sneaker

USDA-certified.

Reebok's Daytona DMX Receives Two New Bright Neon Colorways
Footwear

Reebok's Daytona DMX Receives Two New Bright Neon Colorways

Reebok keeps the retro releases coming.

Reebok Unveils New Allen Iverson Signature Sneaker, Answer 4.5
Footwear

Reebok Unveils New Allen Iverson Signature Sneaker, Answer 4.5

Inspired by The Answers’ signature shooting sleeve.

Winiche & Co. & mita sneakers Deliver a Bright Neon Reebok DMX Run 10 Collab
Footwear

Winiche & Co. & mita sneakers Deliver a Bright Neon Reebok DMX Run 10 Collab

A striking, bold blend of colors.

A First Look at Reebok’s New 3D OP Lite Silhouette
Footwear

A First Look at Reebok’s New 3D OP Lite Silhouette

Coming in “Spirit White/Opus Gold” & “Black/Chalk Green.”

Reebok Continues Its Retro Releases With the DMX 1200 Low
Footwear

Reebok Continues Its Retro Releases With the DMX 1200 Low

Another ’90s-inspired footwear option.

Reebok Drops "Chalk" Sock Run.r & Run.r 96 Sneakers
Footwear

Reebok Drops "Chalk" Sock Run.r & Run.r 96 Sneakers

Designed around the outsoles of a 1996 PUMP EVO prototype.

Reebok Launches Retro-Inspired Mobius OG Sneaker & Tracksuits
Footwear

Reebok Launches Retro-Inspired Mobius OG Sneaker & Tracksuits

Influenced by classic silhouettes like the Shaqnosis, Kamikaze II and The Blast.

Swizz Beatz Unveils Reebok's New DMX Series 2000 Model
Footwear

Swizz Beatz Unveils Reebok's New DMX Series 2000 Model

A brand new footwear silhouette.
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2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington