Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Reebok DMX Elusion 001 FT Low Gets Conceptual
Footwear

Reebok DMX Elusion 001 FT Low Gets Conceptual

The wild silhouette is packed full of technical details.

Reebok Answer V & Question Salute Allen Iverson's High School and College Teams
Footwear

Reebok Answer V & Question Salute Allen Iverson's High School and College Teams

Colorways inspired by Bethel High School and Georgetown University.

Elevated Air Jordan 1s Provide the Pinnacle of This Week's Best Footwear Drops
Footwear 

Elevated Air Jordan 1s Provide the Pinnacle of This Week's Best Footwear Drops

Alongside Nike and Converse’s BHM collection, region-exclusive adidas YEEZY BOOST 350 V2s and more.

END. & Reebok Bring Metal and Neon to DMX Trail Shadow "Mercury"
Footwear

END. & Reebok Bring Metal and Neon to DMX Trail Shadow "Mercury"

Featuring metallic silver and bold hits of color.

Billionaire Boys Club ICE CREAM Adds Dollar Signs & Diamonds to Reebok's BB 4000 Mu
Footwear

Billionaire Boys Club ICE CREAM Adds Dollar Signs & Diamonds to Reebok's BB 4000 Mu

Packaged in a limited-edition tin.

Kohei Okita's "Reebok eightyone" Collection Merges Sports With Fashion
Fashion

Kohei Okita's "Reebok eightyone" Collection Merges Sports With Fashion

Named after Japan’s country code and Inspired by Tokyo.

Chromat Teams With Reebok for Colorful Instapump Fury Collection
Footwear

Chromat Teams With Reebok for Colorful Instapump Fury Collection

Vivid hues, ombre-style fades and topographical detailing across 3 colorways.

Off-White™ x Air Jordan 5 Receives Top Billing in This Week's Best Footwear Drops
Footwear 

Off-White™ x Air Jordan 5 Receives Top Billing in This Week's Best Footwear Drops

Alongside a veritable slew of other NBA All-Star-centric releases from Nike, Jordan Brand, adidas, New Balance and more.

Vetements & Reebok Go Tonal For Latest Spike Runner 200
Footwear

Vetements & Reebok Go Tonal For Latest Spike Runner 200

A welcome return to a more understated aesthetic.

Reebok DMX Trail Shadow "Bottle Green" Features Vivid Gradients
Footwear

Reebok DMX Trail Shadow "Bottle Green" Features Vivid Gradients

Part of the “Gradient” pack.

Load more

{{ selectedDropItems.monthDivider }}

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.