Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
Reebok's Court Classic BB5600 Returns in OG Colorways
Footwear

Reebok's Court Classic BB5600 Returns in OG Colorways

Retro high-tops.

Reebok Teams up With Lust Mexico on a Sea Salamander-Inspired DMX Fusion
Footwear

Reebok Teams up With Lust Mexico on a Sea Salamander-Inspired DMX Fusion

The sportswear brand’s first Latin American collab.

Vetements Releases New Colorways of Its Reebok Sock Runner Collab
Footwear

Vetements Releases New Colorways of Its Reebok Sock Runner Collab

The latest from the outlandish fashion label.

Reebok Is Bringing Back the Aztrek OG This Month
Footwear

Reebok Is Bringing Back the Aztrek OG This Month

Relaunching the ’90s runner.

Reebok Gives the Instapump Fury Two New Gradient Remixes
Footwear

Reebok Gives the Instapump Fury Two New Gradient Remixes

Fully saturated.

mita sneakers & WHIZ LIMITED Give Reebok's InstaPump Fury the Sandal Treatment
Footwear

mita sneakers & WHIZ LIMITED Give Reebok's InstaPump Fury the Sandal Treatment

Just in time for summer.

Reebok Reintroduces Its Retro '90s 3D Opus Runner Under New Name, 3D OP.98
Footwear

Reebok Reintroduces Its Retro '90s 3D Opus Runner Under New Name, 3D OP.98

Characterized by striking paneling and dynamic lines.

Vetements SS19 Runway Debuts Spiked Reebok & Oakley Collaborations
Fashion

Vetements SS19 Runway Debuts Spiked Reebok & Oakley Collaborations

Brazen sneakers and sunglasses.

Reebok Looks to Bring Back the Pyro Runner Through a Collaborative Drop With Adsum
Footwear

Reebok Looks to Bring Back the Pyro Runner Through a Collaborative Drop With Adsum

Expected for Spring/Summer 2019.

Shoe Palace Enlists Reebok and Hasbro on a 'G.I. Joe'-Themed Classic Canvas
Footwear

Shoe Palace Enlists Reebok and Hasbro on a 'G.I. Joe'-Themed Classic Canvas

Keeping its 25th anniversary celebrations rolling.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
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