Karol G's 'Tropicoqueta' Only Wears Reebok
The Colombian superstar presents her “Born Classic. Worn Together.” campaign, speaking with Hypebeast on her partnership with Reebok.
Karol G and Reebok are celebrating the power of Classics with “Born Classic. Worn Together.”, the latest chapter in her sneaker-forward Tropicoqueta era.
As she takes the “Viajando Por El Mundo TropiTour” across the globe, the Colombian artist is stepping on stage in classic Reebok silhouettes. “La Bichota” announced her footwear ambassadorship in January 2026 and awaits her first collaborative line set to launch next year. Now, Karol G and Reebok officially unveil the “Born Classic. Worn Together.” campaign, celebrating the power of music, style, and movement to bring communities together.
Shot in Mexico City, the campaign captures the vibrant spirit of her Tropicoqueta era through warm sunset tones and timeless Reebok Classics. “Tropicoqueta is about celebration, connection, and embracing your most authentic self, so it felt very special to bring that energy into this campaign. The visuals, the colors, the movement, and the people all reflect that same feeling of joy and freedom.”
We caught up with Karol G to talk about “Born Classic. Worn Together.”, her partnership with Reebok, and how she’s taking her favorite kicks on tour.
Reebok
Reebok
Reebok
Why did you choose to join the Reebok family, and how does the brand align with your personal style?
“Joining the Reebok family felt very natural because the brand has always represented authenticity, individuality, and self-expression. I’ve always believed that style is about showing who you are and feeling confident in what you wear, and that’s something I connect with deeply. Reebok allows people to express themselves in their own way, and I love being part of that.”
How are you merging Colombia and Reebok through the “Born Classic, Worn Together” campaign?
“For me, Colombia is a huge part of who I am, and I carry my culture with me everywhere I go. This campaign felt special because it celebrates the things that bring people together: music, style, movement, and shared experiences. I love being able to represent where I come from while connecting with people from different cultures and backgrounds around the world.”
How does your latest Reebok campaign celebrate your recent Tropicoqueta album?
“Tropicoqueta is about celebration, connection, and embracing your most authentic self, so it felt very special to bring that energy into this campaign. The visuals, the colors, the movement, and the people all reflect that same feeling of joy and freedom. It’s about celebrating individuality while also recognizing the things that bring us together.”
What is your first memory of Reebok?
“I dreamed about owning a pair of Reeboks growing up. They were so special then, and I remember being so happy when I received my first pair as a child. The Reebok Freestyle His are my favorite.”
How do you want to introduce Reebok to Latin American audiences who connect with your music?
“I want people in Latin America to see Reebok as a brand that feels connected to them and their own style. Our region is full of so much creativity, culture, and individuality, and I love how people use fashion to tell their stories. I hope people feel inspired to express themselves in their own way and make these pieces part of their everyday lives.”
How will you be bringing Reebok with you on the “Viajando Por El Mundo TropiTour”?
“Reebok sneakers are worn throughout my tour performances, both on me and many of my dancers. It is so magical seeing it all come to life. My favorite silhouette – the Freestyle Hi – is reimagined on stage in a custom silver moment that is one of my favorite looks from the show.”
