With Global Running Day occurring earlier this week, New Balance has announced a donation of 10,000 pairs of shoes to Black organizations in the greater Atlanta area. Done in memory of Ahmaud Arbery, an unarmed Black man who was senselessly murdered while jogging in Glynn County, Georgia, the donation will be made in Arbery’s name.
This charitable, community-centric effort from New Balance follows various announcements from other footwear brands: Nike, Jordan Brand and Converse pledged $40 million USD to support Black communities over the next four years, and Deckers — the footwear conglomerate that has HOKA ONE ONE, Ugg, Teva and Sanuk under its umbrella — committed $500,000 USD to various social justice organizations. New Balance also gave $1,000,000 USD worth of shoes and special masks to frontline healthcare workers this June as an effort to aid in the fight against the COVID-19 coronavirus.
See New Balance’s official announcement via the original Instagram post above, and elsewhere check out how artists from Nikkolas Smith to Patrick Martinez and Madsteez are using their works in response to US protests over police brutality and racism.