New Balance to Donate 10,000 Pairs of Shoes to Black Organizations in Atlanta

In memory of Ahmaud Arbery.

Footwear
5,294 Hypes 4 Comments

With Global Running Day occurring earlier this week, New Balance has announced a donation of 10,000 pairs of shoes to Black organizations in the greater Atlanta area. Done in memory of Ahmaud Arbery, an unarmed Black man who was senselessly murdered while jogging in Glynn County, Georgia, the donation will be made in Arbery’s name.

This charitable, community-centric effort from New Balance follows various announcements from other footwear brands: Nike, Jordan Brand and Converse pledged $40 million USD to support Black communities over the next four years, and Deckers — the footwear conglomerate that has HOKA ONE ONE, Ugg, Teva and Sanuk under its umbrella — committed $500,000 USD to various social justice organizations. New Balance also gave $1,000,000 USD worth of shoes and special masks to frontline healthcare workers this June as an effort to aid in the fight against the COVID-19 coronavirus.

See New Balance’s official announcement via the original Instagram post above, and elsewhere check out how artists from Nikkolas Smith to Patrick Martinez and Madsteez are using their works in response to US protests over police brutality and racism.

Read Full Article

What to Read Next

Microsoft Plans to Lay Off 10,000 Employees, Citing Concerns of Economic Downturn
Tech

Microsoft Plans to Lay Off 10,000 Employees, Citing Concerns of Economic Downturn

Cutting a little less than 5% of its overall workforce.

New Balance Teases the 650 in “Black/Red”
Footwear

New Balance Teases the 650 in “Black/Red”

Cop or drop?

New Balance Offers the 550 in a Modest "Black with White"
Footwear

New Balance Offers the 550 in a Modest "Black with White"

Nearly identical to COMME des GARÇONS HOMME’s $265 USD version.


New Balance’s Staple Silhouettes Land in Refined 2023 Lunar New Year Pack
Footwear 

New Balance’s Staple Silhouettes Land in Refined 2023 Lunar New Year Pack

Presented by New Balance
With a neutral color palette inspired by the Year of the Rabbit.

Artists and Curators Launch New Initiatives in Efforts to Mobilize Change
Art 

Artists and Curators Launch New Initiatives in Efforts to Mobilize Change

Money raised will go towards social justice and Black Lives Matter organizations.

Kanye West Donates $2 Million USD and Pays for George Floyd's Daughter's College Tuition (UPDATE)
Music 

Kanye West Donates $2 Million USD and Pays for George Floyd's Daughter's College Tuition (UPDATE)

Kanye also joined protests in his hometown last night.

Nike Inc. Announces $40 Million USD Commitment to Support U.S. Black Community
Footwear

Nike Inc. Announces $40 Million USD Commitment to Support U.S. Black Community

A collective effort from the Swoosh, Jordan Brand and Converse, spanning the next four years.

Shygirl and Arca Release New Track "Unconditional"
Music 

Shygirl and Arca Release New Track "Unconditional"

With 100% of proceeds donated to #BlackLivesMatter and Inquest UK.

Oprah Winfrey to Host a Televised Town Hall on Racism in America
Entertainment 

Oprah Winfrey to Host a Televised Town Hall on Racism in America

“Where do we go from here?”


D Smoke and SiR Dedicate New Collab "Let Go" to George Floyd
Music 

D Smoke and SiR Dedicate New Collab "Let Go" to George Floyd

Written on the day of Floyd’s murder.

Hasan Minhaj Explains Why Asians Should Support #BlackLivesMatter
Entertainment 

Hasan Minhaj Explains Why Asians Should Support #BlackLivesMatter

In a new ‘Patriot Act’ digital exclusive.

JAY-Z Shares 'Songs for Survival 2' Playlist
Music 

JAY-Z Shares 'Songs for Survival 2' Playlist

Following 2016’s list that paid tribute to Alton Sterling and Philando Castile.

Ghetto Gastro's Food Is a Weapon T-Shirt Highlights the Foundation of "American" Cuisine
Fashion 

Ghetto Gastro's Food Is a Weapon T-Shirt Highlights the Foundation of "American" Cuisine

Noting the farming practices and culinary innovations of enslaved Africans and Indigenous Americans.

Pokémon Pledges $200,000 USD to Black Lives Matter and NAACP
Gaming 

Pokémon Pledges $200,000 USD to Black Lives Matter and NAACP

“We believe in friendship, inclusivity and equity.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.