Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

The Air Jordan 1 Mid Receives a Flipped "Yellow Toe" Colorway
Footwear

The Air Jordan 1 Mid Receives a Flipped "Yellow Toe" Colorway

A taxi-like look.

Official Look at the Air Jordan 4 "Zen Master"
Footwear

Official Look at the Air Jordan 4 "Zen Master"

Colorful tie-dye patterns are symbolic of Phil Jackson’s zen coaching mentality.

Jordan Brand Unveils the Air Jordan 1 Low OG "Bleached Coral"
Footwear

Jordan Brand Unveils the Air Jordan 1 Low OG "Bleached Coral"

Stealthy cracked leather arrives around the toe boxes of this clean colorway.

Air Jordan 13 Pops Up With the "French Blue" Motif
Footwear

Air Jordan 13 Pops Up With the "French Blue" Motif

Jordan Brand adds another clean colorway to its Summer repertoire.

Early Look at the Air Jordan 6 "Georgetown"
Footwear

Early Look at the Air Jordan 6 "Georgetown"

Hoya-themed colors touch down on yet another classic silhouette.


Jordan Brand Unveils the Air Jordan 1 High Zoom CMFT "Citrus"
Footwear

Jordan Brand Unveils the Air Jordan 1 High Zoom CMFT "Citrus"

Inspired by the Air Jordan 7 colorway from 2006.

Travis Scott Returns With Nike Air Max 1 and Air Trainer 1 Collabs In This Week's Best Footwear Drops
Footwear 

Travis Scott Returns With Nike Air Max 1 and Air Trainer 1 Collabs In This Week's Best Footwear Drops

Salehe Bembury’s new Crocs Pollex Clogs, the Hello Kitty x Nike Air Presto and more are also dropping.

Jordan Brand Revisits a 1991 Advertisement with the Air Jordan 36 "Flight School"
Footwear

Jordan Brand Revisits a 1991 Advertisement with the Air Jordan 36 "Flight School"

A throwback to the Spike and Mike era.

Take a Full Look at the Rui Hachimura x Jordan Brand "Black Samurai" Collection
Fashion

Take a Full Look at the Rui Hachimura x Jordan Brand "Black Samurai" Collection

Accompanying the Rui Hachimura x Air Jordan 36 “Global Game.”

Early Glimpse of the Air Jordan 1 High OG “Starfish”
Footwear

Early Glimpse of the Air Jordan 1 High OG “Starfish”

The women’s colorway is slated to drop this Fall.

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