Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Jordan Brand's Accessable Air Jordan 1 FlyEase Takes on Familiar "Hyper Royal" Colorway
Footwear

Jordan Brand's Accessable Air Jordan 1 FlyEase Takes on Familiar "Hyper Royal" Colorway

A classically-styled makeup for the accessable Air Jordan 1.

Air Jordan 35 "Dynasties" Is Inspired by Beijing's Forbidden City
Footwear

Air Jordan 35 "Dynasties" Is Inspired by Beijing's Forbidden City

A tribute to the 600th anniversary of the palace’s completion.

Off-White™ and Jordan Brand Officially Announce the Air Jordan 5 "Sail" and Accompanying Apparel
Footwear

Off-White™ and Jordan Brand Officially Announce the Air Jordan 5 "Sail" and Accompanying Apparel

The highly anticipated shoes are presented with a sweatshirt, warmup pants and unique t-shirt.

Salehe Bembury's Bold New Balance 2002R Leads the Way in This Week's Best Footwear Drops
Footwear 

Salehe Bembury's Bold New Balance 2002R Leads the Way in This Week's Best Footwear Drops

Alongside the COMME des GARÇONS x Nike Air Force 1 Mid, a new NMD Hu pack from Pharrell and adidas and much more.

The Air Jordan 5 "What The" Combines Elements from Eight Separate Colorways
Footwear

The Air Jordan 5 "What The" Combines Elements from Eight Separate Colorways

The striking mash-up take on the beloved model is almost here.

Nike Adds the Air Jordan 1 High "Black Mocha" to Its Holiday Lineup
Footwear

Nike Adds the Air Jordan 1 High "Black Mocha" to Its Holiday Lineup

Reminiscent of Travis Scott’s AJ1 “Cactus Jack.”

Nike's Air Jordan 1 Zoom "Esports" Is an Ode to Competitive Gaming
Footwear

Nike's Air Jordan 1 Zoom "Esports" Is an Ode to Competitive Gaming

Clad with striking blue accents and iridescent reflective panels.

Official Images of the Air Jordan 1 CO.JP "Midnight Navy"
Footwear

Official Images of the Air Jordan 1 CO.JP "Midnight Navy"

The cult classic from 2001’s “Japan Addition” pack is back — with a few small changes.

Jordan Brand's Latest Delta Breathe Offers Lavishly Layered Multicolor Style
Footwear

Jordan Brand's Latest Delta Breathe Offers Lavishly Layered Multicolor Style

The “Clear/White/Dark Concord/Black” uses translucent materials for a strikingly stacked look.

Official Images of the Off-White™ x Air Jordan 5 "Sail"
Footwear

Official Images of the Off-White™ x Air Jordan 5 "Sail"

Teased since the top of the year, the latest collaboration from Virgil Abloh and the Jumpman is set to drop in the coming months.

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