Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Jordan Brand Gears up for the Cold With Holiday 2020 Winter Utility Apparel Collection
Fashion

Jordan Brand Gears up for the Cold With Holiday 2020 Winter Utility Apparel Collection

A colorful assemblage of winter outerwear, featuring GORE-TEX, Cordura and Polartec-equipped pieces.

Detailed Look at the Air Jordan 35 "DNA"
Footwear

Detailed Look at the Air Jordan 35 "DNA"

Combining a modern-day take on the Air Jordan 5 “Fire Red” color scheme with ultra-potent performance tech.

First Look at the Trophy Room x Air Jordan 1 "Chicago"
Footwear

First Look at the Trophy Room x Air Jordan 1 "Chicago"

Complete with aged detailing and Michael Jordan’s signature on the heel.

Official Images of the Air Jordan 6 "Singles' Day"
Footwear

Official Images of the Air Jordan 6 "Singles' Day"

Celebrate the annual intersection of loneliness and commerce with this ultra-detailed take on Michael Jordan’s sixth signature sneaker.

The Long-Awaited Arrival of Off-White™'s Air Jordan 5 "Sail" Leads This Week's Best Footwear Drops
Footwear 

The Long-Awaited Arrival of Off-White™'s Air Jordan 5 "Sail" Leads This Week's Best Footwear Drops

Alongside the Air Jordan 1 “Dark Mocha,” the Slam Jam x Nike Dunk “Clear Black,” Beyonce’s latest IVY PARK x adidas collection and more.

The Air Jordan 3 "Court Purple" Is Releasing Outside of North America Only
Footwear

The Air Jordan 3 "Court Purple" Is Releasing Outside of North America Only

Taking on Phoenix Suns colors.

Rare Michael Jordan Converse "UNC" Pack Could Be Yours for $100K USD
Footwear

Rare Michael Jordan Converse "UNC" Pack Could Be Yours for $100K USD

Proceeds will go towards giving underprivileged children a quality education.

Jordan Brand's Accessable Air Jordan 1 FlyEase Takes on Familiar "Hyper Royal" Colorway
Footwear

Jordan Brand's Accessable Air Jordan 1 FlyEase Takes on Familiar "Hyper Royal" Colorway

A classically-styled makeup for the accessable Air Jordan 1.

Air Jordan 35 "Dynasties" Is Inspired by Beijing's Forbidden City
Footwear

Air Jordan 35 "Dynasties" Is Inspired by Beijing's Forbidden City

A tribute to the 600th anniversary of the palace’s completion.

Off-White™ and Jordan Brand Officially Announce the Air Jordan 5 "Sail" and Accompanying Apparel
Footwear

Off-White™ and Jordan Brand Officially Announce the Air Jordan 5 "Sail" and Accompanying Apparel

The highly anticipated shoes are presented with a sweatshirt, warmup pants and unique t-shirt.

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