Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Takashi Murakami Unveils an Air Jordan 1 Louis Vuitton Camo Sneaker Mask
Fashion

Takashi Murakami Unveils an Air Jordan 1 Louis Vuitton Camo Sneaker Mask

Made by Beijing-based sneaker customizer, Zhijun Wang.
2,659 Hypes 8 Comments

This Week's Releases Marks the Return of Classics and Welcomes New Collabs
Footwear 

This Week's Releases Marks the Return of Classics and Welcomes New Collabs

A selection of retros, collaborations and reworked classics.
10,183 Hypes 5 Comments

Nike Sold the Air Jordan 3 "Tinker" on Snapchat
Footwear

Nike Sold the Air Jordan 3 "Tinker" on Snapchat

Bet you didn’t see that one coming.
18,592 Hypes 15 Comments


Foot Locker Reveals the Air Jordan 1 "Bred Toe" Will Be a General Release
Footwear

Foot Locker Reveals the Air Jordan 1 "Bred Toe" Will Be a General Release

More like a “mega GR.”
84,263 Hypes 36 Comments

Images of an Unreleased Air Jordan 3 Popped up During NBA All-Star Weekend
Footwear

Images of an Unreleased Air Jordan 3 Popped up During NBA All-Star Weekend

Black & blue.
5,444 Hypes 9 Comments

The Jumpman Pro Strong Continues Its Comeback With New "Gym Red" Model
Footwear

The Jumpman Pro Strong Continues Its Comeback With New "Gym Red" Model

A strong 2018 so far.
1,811 Hypes 9 Comments


Interscope Records Launch Limited Edition Air Jordan 3
Footwear

Interscope Records Launch Limited Edition Air Jordan 3

Alongside City of Flight apparel for All-Star Weekend.
14,238 Hypes 9 Comments

The Shoe Surgeon Is Dropping Another Custom Justin Timberlake Air Jordan 3
Footwear

The Shoe Surgeon Is Dropping Another Custom Justin Timberlake Air Jordan 3

And you can only get them at one spot.
11,404 Hypes 23 Comments

LaMarcus Aldridge Teases a New Air Jordan 3 "Black Cement” PE
Footwear

LaMarcus Aldridge Teases a New Air Jordan 3 "Black Cement” PE

Commemorating his six NBA All-Star selections.
5,130 Hypes 6 Comments

Jordan Brand Partners With DJ Khaled's 1-Year-Old Son Asahd for New Collection
Fashion

Jordan Brand Partners With DJ Khaled's 1-Year-Old Son Asahd for New Collection

He might be the youngest person on the brand’s roster.
11,903 Hypes 14 Comments

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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public