Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Official Images of the Aleali May x Air Jordan 14 Low
Footwear

Official Images of the Aleali May x Air Jordan 14 Low

Sandy uppers are merged with jade green midsole molds on this collaborative offering.

Closer Look at the Air Jordan 1 Low OG "Shattered Backboard"
Footwear

Closer Look at the Air Jordan 1 Low OG "Shattered Backboard"

Targeting a release towards the end of August 2021.

Detailed Look at the Air Jordan 1 "Atmosphere"
Footwear

Detailed Look at the Air Jordan 1 "Atmosphere"

Bubblegum pink patent leather meets crisp black and white colorblocking.

C'est Bon Founder Mamadou Bah Crafts a Striking Air Jordan 35 Low PE
Footwear

C'est Bon Founder Mamadou Bah Crafts a Striking Air Jordan 35 Low PE

Bah, a designer whose work is popular with NBA players called the shoe his “NBA Draft moment.”

UNDEFEATED and Nike's "Dunk vs AF-1" Pack Has "5 On It" In This Week's Best Footwear Drops
Footwear 

UNDEFEATED and Nike's "Dunk vs AF-1" Pack Has "5 On It" In This Week's Best Footwear Drops

The two-shoe set is accompanied by other appealing releases like the Levi’s x New Balance 992 and a N.E.R.D.-themed NMD Hu from Pharrell x adidas.


Here's an On-Foot Look at the Air Jordan 3 "Pine Green"
Footwear

Here's an On-Foot Look at the Air Jordan 3 "Pine Green"

This holiday season offering from Jordan Brand channels heavy Oregon PE vibes.

On-foot View of the Air Jordan 11 "Cool Grey"
Footwear

On-foot View of the Air Jordan 11 "Cool Grey"

The classic makeup is expected to drop this holiday season.

Take a Full Look at the Travis Scott x fragment x Jordan Brand Apparel Collection
Fashion

Take a Full Look at the Travis Scott x fragment x Jordan Brand Apparel Collection

Celebrating Michael Jordan.

Official Look at the Air Jordan 13 "Obsidian"
Footwear

Official Look at the Air Jordan 13 "Obsidian"

UNC-esque hues take center stage on the classic Jordan model.

Official Images of the Travis Scott x fragment design x Air Jordan 1 Low
Footwear

Official Images of the Travis Scott x fragment design x Air Jordan 1 Low

La Flame, Hiroshi Fujiwara and the Jumpman aren’t letting up.

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