Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

The Air Jordan 4 G "ACG" Is Ready For the Fairway, but It Can Handle the Rough Too
Footwear

The Air Jordan 4 G "ACG" Is Ready For the Fairway, but It Can Handle the Rough Too

No matter if you’re hitting ‘em straight or trekking through the tall grass, you can do it in style with this ACG-inspired golf shoe.

Paris Saint-Germain Recruits Jordan Brand for 2021/22 Home Kit
Fashion

Paris Saint-Germain Recruits Jordan Brand for 2021/22 Home Kit

The first time the Jumpman has appeared on a home jersey.

Spruce Up Your Fairway Fits With the Air Jordan 4 G NRG "Sail/Apricot Agate"
Footwear

Spruce Up Your Fairway Fits With the Air Jordan 4 G NRG "Sail/Apricot Agate"

The seersucker-constructed offering radiates pink lemonade vibes.

Obi Toppin's Air Jordan 35 Low "Courts" PE is a Colorful Homage to NYC Streetball
Footwear

Obi Toppin's Air Jordan 35 Low "Courts" PE is a Colorful Homage to NYC Streetball

And, by association, the rookie Knicks forward’s Brooklyn roots.

The Curious Case of the Air Jordan 1 KO
Footwear 

The Curious Case of the Air Jordan 1 KO

Exploring one of the Air Jordan line’s most mysterious models.

UNDEFEATED and Nike's Celebratory Kobe 5 Protro "Hall of Fame" Headlines This Week's Best Footwear Drops
Footwear 

UNDEFEATED and Nike's Celebratory Kobe 5 Protro "Hall of Fame" Headlines This Week's Best Footwear Drops

Alongside the Air Jordan 1 KO “Chicago”, Air Jordan 1 High “Shadow 2.0” and The Simpsons’ adidas ZX 1000 “Flaming Moe’s” collaboration.

An Air Jordan 1 KO Retro "Storm Blue" Colorway Surfaces
Footwear

An Air Jordan 1 KO Retro "Storm Blue" Colorway Surfaces

Following word of a “Chicago” release.

Jordan Brand Presents Caris Levert's Air Jordan 35 Low "Dad" PE
Footwear

Jordan Brand Presents Caris Levert's Air Jordan 35 Low "Dad" PE

Inspired by his father’s love for the Dallas Cowboys.

Detailed Look at the Air Jordan 12 "Twist"
Footwear

Detailed Look at the Air Jordan 12 "Twist"

A crisp nod to the Chicago Bulls’ classic white and red uniforms.

First Look at the Air Jordan 1 Low OG "Shattered Backboard"
Footwear

First Look at the Air Jordan 1 Low OG "Shattered Backboard"

A chopped down variation of the AJ 1 “Reverse Shattered Backboard” that dropped in 2016.

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