Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Jordan Brand's Delta 2 Releases in Two Summer-Ready Colorways
Footwear

Jordan Brand's Delta 2 Releases in Two Summer-Ready Colorways

One that offers a modern twist on the classic “Grape” color scheme, the other refreshing “Infinite Lilac” accents.

This New Air Jordan 1 Mid Features Heat-Reactive Heel Paneling
Footwear

This New Air Jordan 1 Mid Features Heat-Reactive Heel Paneling

Its color-shifting back half stands in stark contrast to its no-frills front.

Air Jordan 1 Low Receives a "Lucky Green" Makeover
Footwear

Air Jordan 1 Low Receives a "Lucky Green" Makeover

Color-blocked with clean white uppers and black Swooshes.

Jordan Brand Welcomes Obi Toppin to the Family With an Air Jordan 35 Low "Orange Flood" PE
Footwear

Jordan Brand Welcomes Obi Toppin to the Family With an Air Jordan 35 Low "Orange Flood" PE

The high-flying New York Knicks’ rookie’s first player edition sneaker.

The Air Jordan 1 "Crimson Tint" Is Back ... Kind Of
Footwear

The Air Jordan 1 "Crimson Tint" Is Back ... Kind Of

It’s an Air Jordan 1 Low, and it’s called “Arctic Orange” this time around.

Kiefer Ravena is the First Filipino Athlete to Sign With Jordan Brand
Footwear

Kiefer Ravena is the First Filipino Athlete to Sign With Jordan Brand

A big time moment for the NLEX Road Warriors’ guard.

The Supreme x Nike Air Max 96 Collection Serves See-Through Style in This Week's Best Footwear Drops
Footwear 

The Supreme x Nike Air Max 96 Collection Serves See-Through Style in This Week's Best Footwear Drops

Alongside multiple Air Jordan releases, the YEEZY 500 “Enflame,” Stingwater’s Nike SB Dunk Low “Magic Mushroom” and more.

Jordan Brand's Newest Delta Breathe Is an Ode to the Chicago Bulls
Footwear

Jordan Brand's Newest Delta Breathe Is an Ode to the Chicago Bulls

Packed with hi-tech materials engineered for casual wear.

Detailed Look at the fragment design x Travis Scott x Air Jordan 1 Low
Footwear

Detailed Look at the fragment design x Travis Scott x Air Jordan 1 Low

Check out on and off-foot shots of La Flame’s latest Air Jordan collaboration.

Air Jordan 1 Low Is Imagined as a Vibrant "Multi Pastel" Mosaic
Footwear

Air Jordan 1 Low Is Imagined as a Vibrant "Multi Pastel" Mosaic

A great “Easter” alternative.

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