Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Jordan Brand's Holiday 2020 "Modern" Collection Introduces the Spiz'ike 270 Boot
Footwear

Jordan Brand's Holiday 2020 "Modern" Collection Introduces the Spiz'ike 270 Boot

Alongside fresh takes on the Delta and Zoom ‘92.

fragment design and Jordan Brand Unveil New Visuals for Upcoming Collab
Fashion

fragment design and Jordan Brand Unveil New Visuals for Upcoming Collab

An ode to ’80s sportswear.

The Notorious B.I.G.'s Plastic Crown Sells for $600K USD at Sotheby's "Hip-Hop" Auction
Music

The Notorious B.I.G.'s Plastic Crown Sells for $600K USD at Sotheby's "Hip-Hop" Auction

Drake’s unreleased OVO x Air Jordan IV sold for $32,000 USD as well.

Union x Air Jordan 4 "Off Noir" To Release on Nike SNKRS (UPDATE)
Footwear

Union x Air Jordan 4 "Off Noir" To Release on Nike SNKRS (UPDATE)

Union’s Jordan Delta Mid and Zoom 92 collaborations are dropping again too.

fragment design and Jordan Brand Charge up This Week's Best Footwear Drops
Footwear 

fragment design and Jordan Brand Charge up This Week's Best Footwear Drops

Alongside classic Nike Dunk Highs and Air Max 1s, plus adidas YEEZYs, A-COLD-WALL* Converse and more.

Air Jordan 13 Receives Shamrock-Inspired "Lucky Green" Highlights
Footwear

Air Jordan 13 Receives Shamrock-Inspired "Lucky Green" Highlights

A refreshingly simple colorway for the court classic.

Jordan Air Cadence Receives Creamy "Pale Ivory" Makeover
Footwear

Jordan Air Cadence Receives Creamy "Pale Ivory" Makeover

Modern tech with a classic twist.

Jumpman's MLB Family Comes Together on Jordan Max 200 PE and Is Gifted Exclusive AJ5s
Footwear

Jumpman's MLB Family Comes Together on Jordan Max 200 PE and Is Gifted Exclusive AJ5s

Take a closer look at the super rare pairs.

Air Jordan 16 and Converse Chuck 70 Hi "Why Not?" Pack Salutes Russell Westbrook
Footwear

Air Jordan 16 and Converse Chuck 70 Hi "Why Not?" Pack Salutes Russell Westbrook

Acknowledging his pugnacious play and fearless style with bold graphic and material arrangements.

The Air Jordan 4 "Fire Red" Receives a Black Friday Release Date
Footwear

The Air Jordan 4 "Fire Red" Receives a Black Friday Release Date

Finally featuring “Nike Air” at the heel

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