Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Closer Looks: CLOT x Air Jordan 14 Low "Terracotta" and Air Jordan 35 "Warrior Jade"
Footwear 

Closer Looks: CLOT x Air Jordan 14 Low "Terracotta" and Air Jordan 35 "Warrior Jade"

Edison Chen and Kevin Poon’s latest push to bridge the East and the West.

Hints of Pink Mark the Air Jordan 1 Mid "Dutch Green"
Footwear

Hints of Pink Mark the Air Jordan 1 Mid "Dutch Green"

An upcoming eye-catching take.

Air Jordan 1 Low SE Lands In Bold "Black/Orange" Colorway
Footwear

Air Jordan 1 Low SE Lands In Bold "Black/Orange" Colorway

A simple refresh for the court classic.

The Air Jordan 1 Low SE "Tropical Twist" Is Reminiscent of the "Tiffany" Dunk
Footwear

The Air Jordan 1 Low SE "Tropical Twist" Is Reminiscent of the "Tiffany" Dunk

Carrying the iconic two-tone look.

CLOT Highlights Chinese Heritage For Latest Air Jordan 14 Low "Terracotta" Collaboration
Footwear

CLOT Highlights Chinese Heritage For Latest Air Jordan 14 Low "Terracotta" Collaboration

Edison Chen applies his own spin to the Ferrari-inspired silhouette.

Notre and Nike Deliver Community-Centric Dunk Highs in This Week's Best Footwear Drops
Footwear 

Notre and Nike Deliver Community-Centric Dunk Highs in This Week's Best Footwear Drops

Alongside the colorful adidas YEEZY BOOST 700 “Sun,” the food-focused Nike SB Dunk Low “Street Hawker,” the Patta x New Balance 991 and more.

The Air Jordan 1 High Zoom CMFT is Coming in "White Light Bone"
Footwear

The Air Jordan 1 High Zoom CMFT is Coming in "White Light Bone"

Defined by a contrast design and mesh details.

The All-In-One Air Jordan 1 Brings All the Bootlegs Together
Footwear

The All-In-One Air Jordan 1 Brings All the Bootlegs Together

Inspired by the “2020 sneaker of the year.”

Take a First Look at the Air Jordan 1 Retro High OG "Shadow 2.0"
Footwear

Take a First Look at the Air Jordan 1 Retro High OG "Shadow 2.0"

Reimagined with suede overlays.

Official Look at the Air Jordan 9 "University Gold"
Footwear

Official Look at the Air Jordan 9 "University Gold"

Jordan Brand adds another footwear option to its January 2021 repertoire.

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