Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Take an Official Look at the Air Jordan 1 Hi '85 "Neutral Grey"
Footwear

Take an Official Look at the Air Jordan 1 Hi '85 "Neutral Grey"

The wait is nearly over.

Easter-Friendly Pastels Grace This Air Jordan 1 High Zoom CMFT
Footwear

Easter-Friendly Pastels Grace This Air Jordan 1 High Zoom CMFT

The Zoom-cushioned silhouette continues its streak with a multi-colored iteration for Spring 2021.

Jordan Brand Honors NBA All-Star Weekend With This Two-Toned Air Jordan 1 Low SE
Footwear

Jordan Brand Honors NBA All-Star Weekend With This Two-Toned Air Jordan 1 Low SE

The understated Jordan installment forms its upper with smooth and glossy leathers.

On-Foot Look at the Air Jordan 1 "Light Fusion Red"
Footwear

On-Foot Look at the Air Jordan 1 "Light Fusion Red"

A warm, lively take on the ever-popular Air Jordan silhouette.

Salehe Bembury and ANTA's SB-02 and SB-01 Stand Atop This Week's Best Footwear Drops
Footwear 

Salehe Bembury and ANTA's SB-02 and SB-01 Stand Atop This Week's Best Footwear Drops

Accompanied by Blondey McCoy’s final see-through adidas Superstar, the adidas UltraBOOST 21, Maison Margiela and Reebok’s Tabi-toed Classic Leather and more.

Take a First Look at the Jordan MA2 "Future Beginnings"
Footwear

Take a First Look at the Jordan MA2 "Future Beginnings"

Jordan Brand’s latest intersection of heritage and technology.

Official Images of the Air Jordan 1 "Silver Toe"
Footwear

Official Images of the Air Jordan 1 "Silver Toe"

A key piece of Jordan Brand’s Spring 2021 retro collection.

The UNC Tar Heels Football Team Receives New Air Jordan 5 PE
Footwear

The UNC Tar Heels Football Team Receives New Air Jordan 5 PE

The powder blue PEs are coated with intricate elephant print detailing.

Jordan Brand Celebrates Super Bowl LV With This Special Air Jordan 12 Low Colorway
Footwear

Jordan Brand Celebrates Super Bowl LV With This Special Air Jordan 12 Low Colorway

Complete with a “Flu Game” inspired palette and “813” embellishments that nod to the event’s city host of Tampa.

Official Look at the Air Jordan 5 “Anthracite”
Footwear

Official Look at the Air Jordan 5 “Anthracite”

The classic hoops silhouette welcomes in a stealthy new makeover into its lineage.

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