Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Air Jordan 7 "China" Pays Homage to Bejing's Forbidden City
Footwear

Air Jordan 7 "China" Pays Homage to Bejing's Forbidden City

With details and colors inspired by the palace’s maps, architecture and stone carvings.

Take an Official Look at the Air Jordan 5 "Alternate Bel-Air"
Footwear

Take an Official Look at the Air Jordan 5 "Alternate Bel-Air"

Officially named the “Ghost Green” colorway.

Official Look at the Japan-Exclusive Air Jordan 3 CO.JP "Denim"
Footwear

Official Look at the Japan-Exclusive Air Jordan 3 CO.JP "Denim"

With special characters under the translucent heel tab in place of the standard version’s Jumpman graphic.

US Debut of the Air Jordan 1 CO.JP "Tokyo" Leads This Week's Best Footwear Drops
Footwear

US Debut of the Air Jordan 1 CO.JP "Tokyo" Leads This Week's Best Footwear Drops

Alongside the AJ1 “Satin Snake,” OG Nike Air Ships and a global drop for the JJJJound x New Balance 992.

Editors' Picks: Footwear Getting Us Through 2020
Footwear 

Editors' Picks: Footwear Getting Us Through 2020

Here’s what we’re wearing during this unprecedented year.

Michael Jordan's Coveted Nike Air Ship Pro Is Now Set to Release
Footwear

Michael Jordan's Coveted Nike Air Ship Pro Is Now Set to Release

Exclusively at Italian retailer Back-Door Bottega.

Air Jordan 5 Lows, Nike Air Max 97s and More Get Tie-Dyed in Nike Golf's "Peace, Love and Golf" Collection
Footwear

Air Jordan 5 Lows, Nike Air Max 97s and More Get Tie-Dyed in Nike Golf's "Peace, Love and Golf" Collection

Five silhouettes in total, all with bold and bright patterns for summer tee times.

Here's Your First Look at the Union x Air Jordan 4 Retro "Guava Ice"
Footwear

Here's Your First Look at the Union x Air Jordan 4 Retro "Guava Ice"

Set to arrive next month.

A Second Colorway of the Air Jordan 6 "Quai 54" Is Set to Release
Footwear

A Second Colorway of the Air Jordan 6 "Quai 54" Is Set to Release

Adorned with colorful purple, blue, red and brown prints.

Rui Hachimura's Air Jordan 34 "Heritage" PE Salutes His Japanese-African Roots
Footwear

Rui Hachimura's Air Jordan 34 "Heritage" PE Salutes His Japanese-African Roots

With half Japanese, half African details inspired by Hachimura’s bespoke draft night suit.

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