Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

An Unreleased Trophy Room x Air Jordan 4 Sample Surfaces
Footwear

An Unreleased Trophy Room x Air Jordan 4 Sample Surfaces

The alternate gold-on-grey iteration arrives alongside recent news of Marcus Jordan’s physical store closing.

Jordan Brand Readies the Air Jordan 1 Mid in a "Brazil Football" Colorway
Footwear

Jordan Brand Readies the Air Jordan 1 Mid in a "Brazil Football" Colorway

The classic silhouette takes inspiration from the iconic colors of the South American nation.


Official Look at the Jordan Trunner O/S “Palomino/Black”
Footwear

Official Look at the Jordan Trunner O/S “Palomino/Black”

Fitted with mesh uppers and elastic straps for ease and versatility.

Nike Goes All-in on World Cup X2 Collabs & Jaden Smith Debuts Christian Louboutin FW26 in This Week's Top Fashion News
Fashion

Nike Goes All-in on World Cup X2 Collabs & Jaden Smith Debuts Christian Louboutin FW26 in This Week's Top Fashion News

Stay up to date on the latest industry trends.

Mowalola and Jordan Brand Tease Upcoming Air Jordan 14 Collab
Footwear

Mowalola and Jordan Brand Tease Upcoming Air Jordan 14 Collab

The designer also teased an upcoming apparel collection to pair alongside the new collaborative sneakers.

Jordan Brand x Supreme Spring 2026 Collaboration
Fashion

Jordan Brand x Supreme Spring 2026 Collaboration

The two legendary imprints forgo footwear this season to deliver a premium, head-to-toe apparel collection led by a standout leather jacket.

Travis Scott Delivers Cactus Jack x Nike "Pink Pack" Merch Drop
Fashion

Travis Scott Delivers Cactus Jack x Nike "Pink Pack" Merch Drop

While the highly anticipated Air Jordan 1 Lows flew off the shelves, fans can still grab pieces from the extensive Cactus Jack x Nike apparel collection.

Travis Scott x Air Jordan 1 Low OG SP "Sail/Shy Pink" Pack Drops This Month
Footwear

Travis Scott x Air Jordan 1 Low OG SP "Sail/Shy Pink" Pack Drops This Month

La Flame delivers not one, but two highly anticipated pink-accented colorways of his signature reverse-swoosh silhouette.

The Controversial Air Jordan 15 Returns in a Fresh "Black Muslin" Colorway
Footwear

The Controversial Air Jordan 15 Returns in a Fresh "Black Muslin" Colorway

Jordan Brand brings a modernized twist to one of Tinker Hatfield’s most futuristic and polarizing designs.

Air Jordan Ultra Gets Stealthy in "Iron Grey"
Footwear

Air Jordan Ultra Gets Stealthy in "Iron Grey"

Continuing the push into modern lifestyle footwear, the latest silhouette blends classic DNA with a sleek, low-cut aesthetic for Fall 2026.

Official Look at the Air Jordan 3 "Brazil"
Footwear

Official Look at the Air Jordan 3 "Brazil"

Featuring bold national colors and a rare mini Swoosh, this anticipated release honors the Jumpman’s expanding footprint in global football.

Jordan Brand Pays Tribute to Family With the Air Jordan 3 "World’s Best Dad"
Footwear

Jordan Brand Pays Tribute to Family With the Air Jordan 3 "World’s Best Dad"

Honoring Michael Jordan’s iconic 1996 Father’s Day championship, this special release swaps traditional elephant print for a deep, personal homage.

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