Air Jordan 12 “Obsidian” Set to Return in 2027
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
The iconic 1997 silhouette returns in high-top form for the first time in 15 years.
Releases of the AJ1 High have already been halved. Full-scale production cuts to begin in 2027.
Titled around “It Took This to Get Here,” the capsule looks to the artist’s upbringing and the Balikbayan tradition.
A rich, vibrant take on the silhouette inspired by the artist’s Colombian roots.
Muted sage tones meet black technical detailing across the new Utility edition.
The original black-and-“Varsity Royal” colorway is back
The glossed, yellow crocodile leather iteration pays tribute to the Amazon ecosystem.
A pair inspired by Michael Jordan’s final game as a Chicago Bull
The stealthy monochrome retro features premium tumbled leather, patent leather toe caps, and the signature removable shroud.
Three new additions to the Jordan Brand x Mowalola lineup join a collection built on autonomy, sensuality, and radical self-liberation.
The strength-training lineup incorporates iconic Air Jordan design cues including elephant print and shoebox-inspired plyo boxes.
Shot by Norbert Schoerner and styled on Alek Wek, Chxrry, Tezzus, and PZ’, the collection features oversized leather jackets, tartan tracksuits, and two reimagined Air Jordan 14s.
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