Jordan Brand | HYPEBEAST

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Date of Birth 1984

Headquarter Portland, OR, United States

Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

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Jul 29

fragment design x Travis Scott x Air Jordan 1

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Latest Drops

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Jul 24

Air Jordan 12 "Twist"

Jul 18

Air Jordan 1 Mid "Electro Orange"

Jul 16

Air Jordan 1 “Electro Orange”

Jul 10

Air Jordan 3 Retro "Racer Blue"

Jul 10

Air Jordan 1 Low "Quai 54"

Jul 8

Jordan Brand Quai 54 Collection

Upcoming Air Jordan 1 Low Celebrates "SNKRS Day"

Upcoming Air Jordan 1 Low Celebrates "SNKRS Day"

Highlighted with leopard prints.

By Veronica Wong/9 Hrs ago

9 Hrs ago

514 Hypes

Jordan Brand Honors Beijing's Streetball Culture With This Air Jordan 6 Low "Dongdan" Colorway

Paying homage to the annual Sunset Dongdan streetball tournament.

By Elliot Santiago/21 Hrs ago

21 Hrs ago

11,378 Hypes

This Air Jordan 1 Mid Is Made of Sustainable Materials

This Air Jordan 1 Mid Is Made of Sustainable Materials

And it features a rugged build inspired by workwear.

By Ross Dwyer/Jul 26, 2021

Jul 26, 2021

4,581 Hypes

Air Jordan 3 "Pine Green" Is Coming This Holiday Season

Air Jordan 3 "Pine Green" Is Coming This Holiday Season

Oregon PE lovers, this one’s for you.

By Ross Dwyer/Jul 26, 2021

Jul 26, 2021

7,899 Hypes

Travis Scott x fragment x Air Jordan 1 High Sample Surfaces

Travis Scott x fragment x Air Jordan 1 High Sample Surfaces

On the feet of La Flame’s longtime friend DJ Chase B.

By Nicolaus Li/Jul 25, 2021

Jul 25, 2021

41,391 Hypes

First Look at Eastside Golf's Air Jordan 4 G

First Look at Eastside Golf's Air Jordan 4 G

Inspired by street culture fused with traditional golf.

By Ray Mate/Jul 23, 2021

Jul 23, 2021

32,912 Hypes

Early Look at the Air Jordan 1 High "Handcrafted"

Early Look at the Air Jordan 1 High "Handcrafted"

Earthy tones and vivid accents collide on this holiday season offering from Jordan Brand.

By Elliot Santiago/Jul 23, 2021

Jul 23, 2021

9,171 Hypes

The Air Jordan 1 "Bred Toe" Is Back (in Low-Top Form)

The Air Jordan 1 "Bred Toe" Is Back (in Low-Top Form)

A chopped-down take on the popular Air Jordan 1 “Bred Toe” from 2018.

By Ross Dwyer/Jul 22, 2021

Jul 22, 2021

11,897 Hypes

First Images of the Air Jordan 1 High "Atmosphere" for Women Have Surfaced

First Images of the Air Jordan 1 High "Atmosphere" for Women Have Surfaced

This patent leather-adorned makeup is expected to drop this holiday season.

By Elliot Santiago/Jul 22, 2021

Jul 22, 2021

3,956 Hypes

Up Close With the Air Jordan 12 "Royalty"

Up Close With the Air Jordan 12 "Royalty"

A dash of regal style arrives on Michael Jordan’s 12th signature sneaker.

By Ross Dwyer/Jul 22, 2021

Jul 22, 2021

34,943 Hypes