Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
BSTN Teams up With Jordan Brand to Produce the Ducati 916 "Concord"
Automotive

BSTN Teams up With Jordan Brand to Produce the Ducati 916 "Concord"

Reimagining the iconic sneaker.

An Official Look at the Aleali May x Air Jordan 1 "Viotech"
Footwear

An Official Look at the Aleali May x Air Jordan 1 "Viotech"

Taking premium to a new level.

Nike Spotlights Air Jordan 1 Retro High OG "Origin Story" In New Imagery
Footwear

Nike Spotlights Air Jordan 1 Retro High OG "Origin Story" In New Imagery

Releasing alongside ‘Spider-Man: Into the Spider-Verse’ this week.

Nike's 2018 Air Jordan 11 "Concord" Is Supposedly the Largest Sneaker Release in History
Footwear

Nike's 2018 Air Jordan 11 "Concord" Is Supposedly the Largest Sneaker Release in History

Setting the record high.

Nike's Air Fear of God 1 Makes Its Debut in This Week's Loaded Footwear Drops
Footwear  

Nike's Air Fear of God 1 Makes Its Debut in This Week's Loaded Footwear Drops

Joined by the Doernbecher Freestyle, CNCPTS x Nike SB “Purple Lobster,” “Semi-Frozen Yellow” YEEZYs and much more.

Travis Scott Spotted in Another Backwards Swoosh Air Jordan 1 Collab
Footwear

Travis Scott Spotted in Another Backwards Swoosh Air Jordan 1 Collab

Another “Cactus Jack” Jordan in the works?

Miami Police Shutdown SoleFly's Air Jordan 1 "Art Basel Miami" Release
Footwear

Miami Police Shutdown SoleFly's Air Jordan 1 "Art Basel Miami" Release

With great hype comes great responsibility.

The Air Jordan 4 Laser SE in "Black Gum" Is Dropping Early Next Year
Footwear

The Air Jordan 4 Laser SE in "Black Gum" Is Dropping Early Next Year

Celebrating the model’s 30th anniversary.

Don't Miss Out on the Air Jordan 11 "Concord" on StockX
Footwear  

Don't Miss Out on the Air Jordan 11 "Concord" on StockX

Presented by StockX
An infamous model returns.

Advent Calendar Day 8: Air Jordan 3 "AWOK"
Footwear

Advent Calendar Day 8: Air Jordan 3 "AWOK"

Inspired by Vogue’s editor-in-chief Anna Wintour.
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