Jordan Brand Honors Paris Streetball Tournament with Bold Air Jordan 1 Low ‘85 “Quai 54”
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Featuring black suede accents with “Tour Yellow” stitching.
The eye-catching model returns with golden hardware for its third colorway.
Arriving in “Cinnabar” and “Deep Royal Blue” early next month.
Look out for the 2014 pair to return to shelves this summer.
The duo’s long-awaited sequel is set to drop alongside Supreme’s Nike Air Max 1s, New Balance collaborations with CdGH and Junya Watanabe MAN, more from PAF x On and more.
The next chapter of Luka Dončić’s signature shoe line is accompanied by an outdoor court-oriented design.
Initially reported as a lifestyle sneaker, it is a new takedown model launching alongside the Luka 4 next month.
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