Jordan Brand Honors the U.K. Hoop Scene With the Air Jordan 4 “London”
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
The regional release features shaggy gray suede, hidden inner-tongue branding, and translucent heel details.
The performance football silhouette receives a monochromatic metallic finish with responsive Air Zoom cushioning.
The lightweight performance silhouette introduces a nano print mesh upper and multi-Zoom cushioning in the initial “Ruby” colorway.
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Stay up-to-date with the industry’s latest trends.
Spanning sneakers and apparel.
The fan-favorite early-2000s colorway returns with an updated fit closer to the original silhouette mold.
The upcoming low-top release combines the entire 2012 Kilroy Pack into one mismatched silhouette.
The collection reimagines iconic Michael Jordan imagery alongside classic Looney Tunes characters.
Over 100 hand-signed pairs including holy grail Air Jordan PEs and stage-worn artifacts go under the hammer to benefit Detroit youth.
Take a look at the classic silhouette which adopts a mismatched retro athletic aesthetic with sweatshirt-textured tongues.
The iconic mid-top and low-top silhouettes get a high-voltage gridiron transformation.
Jordan Brand’s latest model takes inspiration from conventional golf shoes with removable kilties.
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