Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
An Official Look at the "Shattered Backboard" Air Jordan 1 Low Flyknit
Footwear

An Official Look at the "Shattered Backboard" Air Jordan 1 Low Flyknit

A new return.

The Jordan Zoom Tenacity 88 Welcomes Another OG Colorway
Footwear

The Jordan Zoom Tenacity 88 Welcomes Another OG Colorway

Honoring one of the most iconic Jordans of all-time.

Parra Reconnects With Nike in This Week's Footwear Drops
Footwear 

Parra Reconnects With Nike in This Week's Footwear Drops

Plus returning retros and updated classics.

The Shoe Surgeon Commemorates France’s World Cup Win With Special Air Jordan 1 Custom
Footwear

The Shoe Surgeon Commemorates France’s World Cup Win With Special Air Jordan 1 Custom

The surprise limited-run release is now live.

Don C's Jordan Legacy 312 "Nike Pack" Gets a Release Date
Footwear

Don C's Jordan Legacy 312 "Nike Pack" Gets a Release Date

A trio of NBA-inspired colorways.

JBF Creates Custom Levi’s® x Air Jordan 1 Silhouette
Footwear

JBF Creates Custom Levi’s® x Air Jordan 1 Silhouette

Extending the collaboration with the one-of-one sneaker.

Anna Wintour & 'Vogue' Edit Nike's Air Jordan 1 and 3 Silhouettes
Footwear

Anna Wintour & 'Vogue' Edit Nike's Air Jordan 1 and 3 Silhouettes

The Editor-In-Chief gives each sneaker the “Anna Wintour Okay (AWOK).”

Official Images of the Air Jordan 5 “Bred” Finally Surface
Footwear

Official Images of the Air Jordan 5 “Bred” Finally Surface

Slated to drop this fall.

Air Jordan Why Not Zer0.1 Receives The "Cement" Treatment
Footwear

Air Jordan Why Not Zer0.1 Receives The "Cement" Treatment

Fully adorned in the famed speckled motif.

Air Jordan 1 Gets Reimagined With Velcro Straps
Footwear

Air Jordan 1 Gets Reimagined With Velcro Straps

Coming in two colorways.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
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