Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Air Jordan 2 "Melo" PE 2018 Retro Officially Revealed
Footwear

Air Jordan 2 "Melo" PE 2018 Retro Officially Revealed

Dating back to 2004.
610 Hypes 0 Comments

Travis Scott Photographed in Never Before Seen Purple Air Jordan 4s
Footwear

Travis Scott Photographed in Never Before Seen Purple Air Jordan 4s

More Jordan Brand collabs for La Flame?
3,227 Hypes 3 Comments

Virgil Abloh x Air Jordan 1 "Powder Blue" Surprisingly Drops on SNKRS
Footwear

Virgil Abloh x Air Jordan 1 "Powder Blue" Surprisingly Drops on SNKRS

Who got lucky?
20,663 Hypes 23 Comments


Air Jordan 1 "Metallic Purple" May Return This Year
Footwear

Air Jordan 1 "Metallic Purple" May Return This Year

Adding a little shine to a timeless sneaker.
1,680 Hypes 2 Comments

Watch Judge Judy Settle an $8,800 USD Virgil Abloh x Air Jordan 1 Scam
Footwear

Watch Judge Judy Settle an $8,800 USD Virgil Abloh x Air Jordan 1 Scam

The worlds of daytime TV and HYPEBEAST collide.
19,272 Hypes 4 Comments

The Air Jordan 1 Goes Big With Logos
Footwear

The Air Jordan 1 Goes Big With Logos

Bold.
2,425 Hypes 4 Comments


The Air Jordan 10 Pays Homage to Russell Westbrook’s High School Graduation
Footwear

The Air Jordan 10 Pays Homage to Russell Westbrook’s High School Graduation

Comes complete with the key achievements of Jordan’s career.
1,081 Hypes 2 Comments

The Air Jordan 6 "Tinker" Receives a New Potential Release Date
Footwear

The Air Jordan 6 "Tinker" Receives a New Potential Release Date

Expected to drop a little earlier.
6,217 Hypes 1 Comments

Jordan Brand Gives the Air Jordan 1 a "Pine Green" Makeover
Footwear

Jordan Brand Gives the Air Jordan 1 a "Pine Green" Makeover

The latest iteration of the classic model.
8,954 Hypes 14 Comments

A Detailed Look at the Air Jordan 3 Georgetown Hoyas PE
Footwear

A Detailed Look at the Air Jordan 3 Georgetown Hoyas PE

Good luck snagging these.
3,260 Hypes 8 Comments

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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public