Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Exclusive Air Jordan 4 "Wings" Revealed During All-Star Weekend
Footwear

Exclusive Air Jordan 4 "Wings" Revealed During All-Star Weekend

Gifted to James Whitner of The Social Status for his efforts in the community.

Air Jordan 4 "Silt Red" Expected to Drop This Month
Footwear

Air Jordan 4 "Silt Red" Expected to Drop This Month

With a few touches of gold.

Nike's Air Jordan 1 Retro Hi Gets a Handcrafted Denim Makeover
Footwear

Nike's Air Jordan 1 Retro Hi Gets a Handcrafted Denim Makeover

For that Canadian tuxedo look.

Jordan 89 Racer Gets Taken Over by AJ4's Signature Colorways
Footwear

Jordan 89 Racer Gets Taken Over by AJ4's Signature Colorways

“Oreo” or “Toro”?

Air Jordan 33 Adds a "Vast Grey" Edition to Its Spring 2019 Offerings
Footwear

Air Jordan 33 Adds a "Vast Grey" Edition to Its Spring 2019 Offerings

On the heels of its Travis Scott edition.

UPDATE: Jordan Brand Shares Release Date for the Travis Scott x Air Jordan 33
Footwear

UPDATE: Jordan Brand Shares Release Date for the Travis Scott x Air Jordan 33

La Flame and Jordan Brand’s newest chapter.

Jordan Proto React to Release in White and Grey Versions
Footwear

Jordan Proto React to Release in White and Grey Versions

A few pared-down options for your wardrobe.

Air Jordan 1 "Black Toe" Is Set to Go Low-Top
Footwear

Air Jordan 1 "Black Toe" Is Set to Go Low-Top

A springtime version of a classic.

Russell Westbrook x Jordan Brand Game Boy-Inspired Why Not Zer0.2 Surfaces
Footwear

Russell Westbrook x Jordan Brand Game Boy-Inspired Why Not Zer0.2 Surfaces

Featuring a special-edition custom box.

Social Status x Air Jordan 6 NRG Set for In-Store Release
Footwear

Social Status x Air Jordan 6 NRG Set for In-Store Release

The launch will give the consumer an “all-star” experience.
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