Air Jordan 4 “Lakeshow” Slated to Release During All-Star Weekend
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Take a closer look at the shoe here.
Debuting head-to-toe Jordan Golf apparel at the 2026 Sony Open.
Jordan Brand’s latest women’s silhouette reimagines the ballet flat with a bulky, athletic twist.
Arriving as a women’s exclusive.
Arriving alongside projects from HSDT x ASICS, Politics x Saucony, OAMC x Salomon, and more.
Expected to arrive sometime during the 2026 NBA All-Star Weekend.
Featuring a range of streetwear staples and three upcoming denim iterations of the Air Jordan 3.
Preview this year’s high-powered partnerships, runway standouts, and more.
The first drop arrives in June, followed by a second release in September.
Two rumored pink pairs were reportedly cancelled in 2024 and now a new set is expected to drop this summer.
The beloved color scheme is rumored to be appearing across its original silhouette this year.
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