Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Dan Life to Give Away Air Jordan 1 "Chicago" Encrusted with 15,000 Crystals
Giveaways

Dan Life to Give Away Air Jordan 1 "Chicago" Encrusted with 15,000 Crystals

Valued at $7,500 USD.

Jordan Legacy 312 "Lakers" Gets Ready for Showtime Next Month
Footwear

Jordan Legacy 312 "Lakers" Gets Ready for Showtime Next Month

Donning the famed purple and gold.

A Look Inside Jordan Brand’s New Los Angeles-Based Shop
Design

A Look Inside Jordan Brand’s New Los Angeles-Based Shop

Including a space reserved for the full Air Jordan sneaker legacy.

A Potential Union LA x Air Jordan 1 Surfaces
Footwear

A Potential Union LA x Air Jordan 1 Surfaces

A multi-colorway mashup.

Air Jordan 4 "Tattoo" Hitting Shelves This Holiday Season
Footwear

Air Jordan 4 "Tattoo" Hitting Shelves This Holiday Season

The NBA won’t ask you to cover these up.

Travis Scott Teases a Backwards Swoosh Air Jordan 1 Collab
Footwear

Travis Scott Teases a Backwards Swoosh Air Jordan 1 Collab

Complete with Cactus Jack branding.

The Air Jordan 9 Boot NRG Preps to Release in a "Wheat" Colorway
Footwear

The Air Jordan 9 Boot NRG Preps to Release in a "Wheat" Colorway

A rugged take on the court staple.

The Shoe Surgeon Mashes the Air Max 1 “atmos Elephant” With the Air Jordan 1
Footwear

The Shoe Surgeon Mashes the Air Max 1 “atmos Elephant” With the Air Jordan 1

Aptly named the Air Jordan 1 “atmos.”

The Air Jordan 1 Moto Receives the "Bred" Treatment
Footwear

The Air Jordan 1 Moto Receives the "Bred" Treatment

The latest take on the court classic.

Jordan Brand’s Air Jordan 1 High Double Strap Gets Remixed in “Concord”
Footwear

Jordan Brand’s Air Jordan 1 High Double Strap Gets Remixed in “Concord”

Coming soon.
Load more

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public