Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Kanye Serves up YEEZY 500s for the Whole Family in This Week's Best Footwear Drops
Footwear 

Kanye Serves up YEEZY 500s for the Whole Family in This Week's Best Footwear Drops

Collaborations from maharishi x Nike, NEIGHBORHOOD x Converse, size? x adidas, and much more also releasing.

An Official Look at Nike's FIBA-Themed Air Jordan 12
Footwear

An Official Look at Nike's FIBA-Themed Air Jordan 12

Ahead of the international hooping tournament coming later this month.

Travis Scott Spotted in Air Jordan 6 "Yellow Cactus Jack"
Footwear

Travis Scott Spotted in Air Jordan 6 "Yellow Cactus Jack"

Potentially a Friends & Family variant.

How to Win the Travis Scott x Air Jordan 1 High and Low for $1 USD
Footwear 

How to Win the Travis Scott x Air Jordan 1 High and Low for $1 USD

Presented by StockX
Two for the price of one.

PSG & Jordan Brand Continue Collaboration With Air Jordan 1 Low
Footwear

PSG & Jordan Brand Continue Collaboration With Air Jordan 1 Low

Releasing later this month.

Raheem Sterling Reportedly Becoming First Soccer Player to Sign With Jordan Brand
Sports

Raheem Sterling Reportedly Becoming First Soccer Player to Sign With Jordan Brand

Potentially the most lucrative football endorsement of all time.

'Stranger Things' & Nike Head Back to the "Upside Down" in This Week's Best Footwear Drops
Footwear 

'Stranger Things' & Nike Head Back to the "Upside Down" in This Week's Best Footwear Drops

Collaborative drops from Joshua Vides x Converse, Vivienne Westwood x ASICS & more also releasing.

The Nike SB x Air Jordan 1 Low “UNC” Hits the Griptape From the Courts
Footwear 

The Nike SB x Air Jordan 1 Low “UNC” Hits the Griptape From the Courts

Presented by StockX
First spotted on Froston.

#POLLS: What's the Best Sneaker Collaboration With an Animation Franchise?
Footwear 

#POLLS: What's the Best Sneaker Collaboration With an Animation Franchise?

With this weekend’s release of ‘SpongeBob’ x Nike and ‘One Piece’ x PUMA, we take a trip down memory lane.

Jordan Brand Celebrates FIBA With New Footwear Collection
Footwear

Jordan Brand Celebrates FIBA With New Footwear Collection

Comprised of the Air Jordan 12, Air Jordan 4, Air Jordan 33 SE, and Jumpman Diamond.

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