Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Shoe Palace & Jordan Brand Honors Community Leader SP Gina With Latest Air Jordan 1
Footwear

Shoe Palace & Jordan Brand Honors Community Leader SP Gina With Latest Air Jordan 1

Doused in treated leather and silvery mesh.

A Better Look at the Forthcoming PSG x Air Jordan 6
Footwear

A Better Look at the Forthcoming PSG x Air Jordan 6

More collaborative footwear on the horizon.

'Fortnite' & Jordan Brand Introduce New Downtown Drop Mode (UPDATE)
Entertainment

'Fortnite' & Jordan Brand Introduce New Downtown Drop Mode (UPDATE)

The Nike SB x Air Jordan 1 “Lakers” is part of a new skin.

On-Foot: Here's What Sneakerheads Wore to Sneaker Con Shanghai
Footwear  

On-Foot: Here's What Sneakerheads Wore to Sneaker Con Shanghai

A lot of customs.

The Shoe Surgeon's Latest Custom Is an Ode to Travis Scott's "Cactus Jack" AJ1
Footwear

The Shoe Surgeon's Latest Custom Is an Ode to Travis Scott's "Cactus Jack" AJ1

Using premium left-over material found around the customizer’s studio.

New Air Jordan 1 Cargo Resurfaces in Black Edition
Footwear

New Air Jordan 1 Cargo Resurfaces in Black Edition

“Orange Blaze” adds subtle color pops.

The Air Jordan 11 Low Gets a Scaly Python Iteration
Footwear

The Air Jordan 11 Low Gets a Scaly Python Iteration

Dubbed “Light Bone.”

Cactus Plant Flea Market Blossoms with VaporMax Release In This Week's Footwear Drops
Footwear  

Cactus Plant Flea Market Blossoms with VaporMax Release In This Week's Footwear Drops

Alongside drops from sacai, Fear of God, Golf Wang and so much more.

Patta & Jordan Brand Tap Neymar Jr. to Unveil Full Collaborative Collection
Footwear

Patta & Jordan Brand Tap Neymar Jr. to Unveil Full Collaborative Collection

Releasing worldwide this month.

Nike's SNKRS App Fails During Travis Scott Air Jordan 1 "Cactus Jack" Launch
Footwear

Nike's SNKRS App Fails During Travis Scott Air Jordan 1 "Cactus Jack" Launch

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