Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
Collaborates with October’s Very Own on two colorways of the Air Jordan 10
Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)
Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models
Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield
Releases AJ IV, the first Jordan sneaker released to the global market
Releases AJ II, designed by Peter Moore and Bruce Kilgore
Air Jordan I, designed by Peter C. Moore, is released to the public