Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Here's an On-Foot Look at Travis Scott's Air Jordan 1 "Cactus Jack"
Footwear

Here's an On-Foot Look at Travis Scott's Air Jordan 1 "Cactus Jack"

That brown nubuck looks good.

Nike Reveals This Year's "BHM" Collection
Footwear

Nike Reveals This Year's "BHM" Collection

One of the Swoosh’s largest “BHM” offerings yet.

New Nike Fear of God & Off-White™ Kicks Make it to This Week's Footwear Drops
Footwear  

New Nike Fear of God & Off-White™ Kicks Make it to This Week's Footwear Drops

Steph Curry and Kyrie Irving signature kicks also make the roster.

The Jordan 89 Racer Receives an Air Jordan 4 "Bred" Colorway
Footwear

The Jordan 89 Racer Receives an Air Jordan 4 "Bred" Colorway

The latest iteration of the Jordan Brand runner.

Nike Shares an Official Look at the Air Jordan Apex Utility
Footwear

Nike Shares an Official Look at the Air Jordan Apex Utility

Combining elements of the iconic AJ1 with React cushioning.

A Better Look at the Florida Gators Air Jordan 4 PE
Footwear

A Better Look at the Florida Gators Air Jordan 4 PE

Only 140 pairs in existence.

Air Jordan 33 "University Red" Adds Quilted Pattern for a Luxe Look
Footwear

Air Jordan 33 "University Red" Adds Quilted Pattern for a Luxe Look

Sparking the all-red trend again.

Air Jordan 1 Mid's "Equality" Design Features Abstract-Patterned Swoosh
Footwear

Air Jordan 1 Mid's "Equality" Design Features Abstract-Patterned Swoosh

Incorporating Carmelo Anthony’s logo.

Air Jordan 9 "UNC" Colorway Set to Arrive for All Star Weekend
Footwear

Air Jordan 9 "UNC" Colorway Set to Arrive for All Star Weekend

Celebrating Jordan’s past and the host city for the 2019 NBA All Star Game.

The Air Jordan 33 Gets a Full Red Makeover Just in Time for CNY
Footwear

The Air Jordan 33 Gets a Full Red Makeover Just in Time for CNY

Festive.
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