Julius Oppenheimer

Julius Oppenheimer

Senior Editor, Hypegolf

Julius Oppenheimer is an editor focused on the intersection of golf, sport and culture. His work explores how the game is evolving through style, storytelling and the people shaping its future. He has reported from major tournaments and collaborated with leading brands, bringing a nuanced, culturally aware and authentic perspective to Hypebeast's golf vertical.

The Many Golf Cultures of the Hamptons
Golf

The Many Golf Cultures of the Hamptons

A closer look at the clubs, communities and competing ideas of golf that coexist within the Hamptons.

The Laid-Back Mindset Behind Jake Knapp's Rise
Golf

The Laid-Back Mindset Behind Jake Knapp's Rise

Presented by melin
Knapp opens up about bringing Southern California style to golf and why success hasn’t changed who he is.

What Steph Curry Kept That Tiger Woods Lost
Golf

What Steph Curry Kept That Tiger Woods Lost

Curry Brand’s move to Li-Ning highlights a growing shift toward athlete ownership.

Ralph Lauren Looks Right at Home at Pebble Beach
Golf

Ralph Lauren Looks Right at Home at Pebble Beach

The weekend showed why the brand’s blend of sport, leisure and Americana feels uniquely suited to one of golf’s most iconic destinations.

Is Golf Finally Getting Better to Watch in Person?
Golf

Is Golf Finally Getting Better to Watch in Person?

At the PGA Championship, T-Mobile’s presence suggested a more connected future for live golf viewing.

Rickie Fowler Has Quietly Become Golf’s Collaboration Guy
Golf

Rickie Fowler Has Quietly Become Golf’s Collaboration Guy

Wearing the brands that the internet actually cares about.


FootJoy Is Moving Past Its Collaboration Era
Golf

FootJoy Is Moving Past Its Collaboration Era

The new Legends Series celebrates major championships while leaning on internal storytelling.

McLaren Is Bringing Its Engineering Playbook to Golf
Golf

McLaren Is Bringing Its Engineering Playbook to Golf

The brand is introducing two sets of irons as part of a broader push into the sport.

Inside the Hidden Economy of a Pro-Am at Bay Hill
Golf

Inside the Hidden Economy of a Pro-Am at Bay Hill

Field notes from the Arnold Palmer Invitational presented by Mastercard.

Why Tiger Woods Now Prefers Classic Golf Shoes
Golf

Why Tiger Woods Now Prefers Classic Golf Shoes

Stability, injuries and modern engineering shaped the footwear philosophy behind Sun Day Red’s Pioneer line.

Zero Restriction’s Spring Packables Look Like They Belong in Modern Outdoor
Golf

Zero Restriction’s Spring Packables Look Like They Belong in Modern Outdoor

Subtle shifts in color, silhouette and photography hint at a broader aesthetic change.

The Styles Tiger Woods Wore Before He Became a Brand
Golf

The Styles Tiger Woods Wore Before He Became a Brand

Sun Day Red’s ’96-inspired capsule is more about memory than nostalgia.

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