Hypegolf and Toyota RAV4 Welcome the Return of Clubhouse in SoHo
From simulator bays and putting practice to curated retail and community events, Clubhouse reimagines what a modern golf space can be.
On July 30th, Hypegolf officially opened the doors to its 2026 Clubhouse, welcoming guests to 430 West Broadway for an opening celebration presented in partnership with Toyota RAV4.
For the next few weeks, the SoHo space will serve as a place where visitors can tune up every part of their game, discover emerging brands, connect with the community and experience golf beyond the course.
The experience begins before guests even step inside. Parked along West Broadway, a Toyota RAV4 transformed the storefront into one of the neighborhood’s most distinctive arrivals, setting the tone for a space inspired by the idea of a modern tune-up shop.
Rather than functioning as a traditional retail pop-up, Clubhouse has been designed around participation. Visitors can test clubs on simulator bays, sharpen their stroke on the custom putting green, refresh their equipment at the re-grip station, explore a curated retail selection and settle into the viewing lounge complete with oversized seating.
Opening night reflected that vision, bringing together an eclectic mix of golfers, athletes, media, creatives, designers and fashion personalities whose interests continue to shape golf’s evolving cultural landscape. Throughout the evening, guests moved between the simulator competitions, putting green and retail space, while conversations carried from one corner of the Clubhouse to the next.
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One of the evening’s highlights came when the closest-to-the-pin and longest-drive challenges gave guests the chance to put their swings to the test. The night’s top performer walked away with a portable launch monitor, making for one of the most memorable prizes of the evening.
Guests also received a first look at the upcoming Hypegolf x Toyota RAV4 capsule collection, featuring two polos, a lightweight jacket and a bucket hat inspired by the spirit of the open road and long days spent chasing the next round. The collection introduces playful “Toyota RAV4 Golf Division” graphics that extend the collaboration’s automotive-meets-golf narrative.
Throughout the evening, drinks were flowing including signature highballs, margaritas and non-alcoholic Phony Negronis, while guests enjoyed a rotating selection of small bites from the kitchen as they explored the space.
Clubhouse will remain open through August 19, inviting golfers of every level to stop in, work on their game, discover new products, attend community programming or simply spend time immersed in modern golf culture.
Whether you’re looking to build your bag, refine your swing or spend an afternoon with the community, Hypegolf Clubhouse is open daily at 430 West Broadway in SoHo.
Hypegolf Clubhouse NYC
Dates: Jul 30 – Aug 19, 2026
Monday–Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM
Address: 430 W Broadway, New York, NY 10012
