Hypegolf Reimagines the Modern Golf Clubhouse in SoHo

Presented by Toyota RAV4, this year’s Hypegolf Clubhouse blends game improvement, curated retail and community programming into a month-long destination for modern golf.

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From July 30 through August 19, Hypegolf Clubhouse returns to 430 West Broadway in SoHo, transforming the space into a home for modern golf. Presented in partnership with Toyota RAV4, this year’s Clubhouse is designed as a place to practice, explore new equipment, discover emerging brands and connect with the golf community.

Inspired by the atmosphere of a modern workshop, Clubhouse invites visitors to tune up every part of their game. Step into the simulator bays to dial in your distances, sharpen your stroke on the putting green, or stop by the re-grip station to refresh your clubs before your next round. Throughout the flight, the space will also host fittings, product demonstrations, founder conversations and community events, while a projector lounge provides a place to relax, watch golf and connect with fellow players.

Alongside the programming, Clubhouse features a curated retail selection spanning men’s and women’s apparel, footwear, outerwear, hats and accessories from brands including Sun Day Red, Cobra Golf, Students Golf, Aberdeen West, lululemon, Oakley, Sugarloaf Social Club, Imperial, Foray Golf, Dual Sport, SWANG, RIPIT Grips and more, plus exclusive Hypegolf product available only at Clubhouse.

Whether you’re looking to build your bag, improve your game or simply spend time around modern golf culture, Hypegolf Clubhouse offers a space to do it all.

Hypegolf Clubhouse NYC

Dates: Jul 30 – Aug 19, 2026
Monday–Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM
Address: 430 W Broadway, New York, NY 10012

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Julius Oppenheimer
Julius Oppenheimer Senior Editor, Hypegolf

Julius Oppenheimer is an editor focused on the intersection of golf, sport and culture. His work explores how the game is evolving through style, storytelling and the people shaping its future. He has reported from major tournaments and collaborated with leading brands, bringing a nuanced, culturally aware and authentic perspective to Hypebeast's golf vertical.

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