American Crew‘s Finals Celebration at Hypebeast Cup Had Elite Cuts, Customization and Trivia
Competitive football trivia and curated prize packages kept the matchday energy going all evening.
To commemorate the Hypebeast Cup Finals weekend, Hypebeast and American Crew reunited for their high-energy second activation, bringing together the worlds of grooming, soccer culture, and custom streetwear. Building on the momentum of their initial collab, the evening served as an immersive hub for fans looking to catch World Cup matches while soaking in an elevated, community-centric atmosphere.
Grooming took center stage with renowned barber Richard “Rich the Barber” Mendoza on-site, offering fresh cuts and precision styling using signature American Crew products includingFiber and Pomade. Guests stepped up to the chair to refine their look before diving into the night’s main festivities, perfectly blending premium men’s care with game-day energy.
Fashion and creativity were equally at the forefront, highlighted by custom American Crew soccer jerseys featuring bespoke artwork by designer Dapo Davinci. Attendees had the chance to personalize their kits on a dedicated heat press station with unique graphic patches—such as “J’ADORE NEW YORK”—creating one-of-a-kind keepsakes that merged pitch style with downtown culture.
Beyond the style stations, the competitive spirit remained alive through a fast-paced soccer trivia tournament, where the night’s ultimate winner took home an exclusive prize package curated by Hypebeast Cup and American Crew. With DJ Jada Lorraine setting the vibe behind the decks and guests relaxing on plush turf seating, the second activation closed out the tournament season on a high note.
For more information visit the official American Crew website.
