Sneaker Con Attendees Flexed Their Grails and Hyped Customs in Hong Kong
Asia’s first ever sneaker convention.
Sneaker Con landed in Hong Kong, marking the footwear convention’s first ever appearance in Asia. Over the weekend, Sneakerheads from China, Japan, Korea and all over the world gathered at AsiaWorld-Expo for a full day of buying, selling, trading and most importantly, showing off their most-loved and sought-after kicks. Needless to say, attendees brought the heat with grail sneakers both OG retro and new. There was an especially large appreciation for Nike SBs Dunks, rare collaborations, as well as custom sneakers that both expressed creativity or DIY’d high-demand models. But above all, there were no fakes allowed in the arena, thanks to a legit check station for counterfeit sneakers.
Among the sneaker VIP attendees was 10-time NBA All-Star and two-time NBA champion Ray Allen, who showed off his hooping skills amongst the trading pits, as well as MC Jin. Take an on-feet look at some of the most hyped sneakers that turned up in Sneaker Con Hong Kong 2017 and let us know which models were your favorite in the comments.
Collaborations
Tom Sachs x NikeCraft Mars Yard Shoe 2.0 (Mandy Kan/HYPEBEAST)
Customs
Custom Louis Vuitton x Air Jodan 1 (Heison Ho/HYPEBEAST)
Nike
Nike MAGs (Heison Ho/HYPEBEAST)
Nike SB
Concepts x Nike SB Dunk Low Pro “Yellow Lobster” (Mandy Kan/HYPEBEAST)
adidas
adidas EQT Support ADV “Grey/Orange” (Heison Ho/HYPEBEAST)
Spotlights
