Steven Smith Appointed Head of Donda Industrial Design

While Kanye West remains an unpredictable figure in the culture, his appreciation for designers is consistent and long documented. One such figure he’s connected with over the years is industry veteran Steven Smith. Since 1986, Smith has continuously presented fresh ideas as a footwear designer for the likes of New Balance, adidas, Reebok, FILA, Nike and most recently, adidas YEEZY. Known as the “Godfather of Dad Shoes,” Smith has designed classics such as the New Balance 1500 and Reebok Instapump Fury.

Looking at Smith’s most recent projects, he’s played a key role in the development of the adidas YEEZY footwear line. Working alongside West, Smith is the mastermind behind key releases such as the adidas YEEZY BOOST 700 “Wave Runner” and adidas YEEZY FOAM RNNR. However, it would seem there’s much more in store for West and Smith’s partnership as Smith has accepted a new role as Head of Donda Industrial Design. Alongside this announcement, a teaser of a “DONDA FOAM VEHICLE” surfaced that may serve as an indicator of where the two aim to take things.

Only time will tell what plans West and Smith have for the Donda Industrial Design division. However, if it’s anything like the duo’s previous projects, we’re sure it’ll change the game. For more on Steven Smith, we sat down with him for an interview earlier this year as part of our Sole Mates series.

In case you missed it, HYPEBEAST interviewed Steven Smith about the impact of the adidas YEEZY BOOST 700 “Wave Runner.”