hype cog

New Balance

First established in 1906 as the "New Balance Arch Support Company,” New Balance founder William J. Riley began making arch supports and prescription footwear to alleviate foot pain. By 2003, the company was ranked third among athletic shoe manufacturers, with an 11 percent share of the market.

New Balance and PHANTACi Link up to Create a New Friends & Family 247 Model
New Balance Numeric Enlists a Team of Skating All-Stars for “Tricolor” Video
Bodega Spotlights Stone Island, Neighborhood & More Brands in New "Brothers" Editorial
New Balance 247 Drops a Bevy of Summer-Inspired Colorways
New Balance Launches the 247 in an "Infrared" Colorway
New Balance 995 Celebrates Its Anniversary With the Perfect Colorway for Fall
A New Book Looks at the Relationship Between GORE-TEX and Brands Such as Off-White™ and Norse Projects
New Balance 247 Explores the Futuristic Skyscrapers and Mesmerizing Lights of Shanghai
 
HYPES is a real time popularity metric informing readers of what is trending