New Balance
New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.
Founded
1906
Industries
Footwear
Headquarter
Boston, MA, United States
Website
www.newbalance.com
A new take on the brand’s latest silhouette.
Four subtle reworks of the silhouette.
Reminiscent of the UNITED ARROWS x New Balance 997.5 from 2009.
Presented by
New Balance
Structured around the label’s 99x series.
The original ’80s grey and black schemes.
Vivid navy and purple tones collide.
Inspired by NB’s Boston roots.
2015
February - The company announces its entry into the global soccer (association football) market
2013
New Balance launches its skateboarding diffusion brand, New Balance Numeric
1972
Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon
1960
Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole
1956
Hall sells the business to his daughter Eleanor and her husband Paul Kidd
1934
Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing
1927
Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company
1906
New Balance Arch Support Company is founded by William J. Riley in Boston
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