New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
DTLR & Villa Unveil an Exclusive New Balance 990 for Memorial Day
Footwear

DTLR & Villa Unveil an Exclusive New Balance 990 for Memorial Day

Patriotic-themed kicks.
3,158 Hypes 1 Comments

New Balance Retools the M990 in Black Pig Suede/Mesh
Footwear

New Balance Retools the M990 in Black Pig Suede/Mesh

Complete with reflective detailing.
1,791 Hypes 5 Comments

New Balance X-90 Arrives in Crispy White/Blue Colorway for the Summer
Footwear

New Balance X-90 Arrives in Crispy White/Blue Colorway for the Summer

Find out where to cop while the dad shoe trend is still hot.
2,407 Hypes 5 Comments


New Balance Keeps it Classic With New 997 Colorway
Footwear

New Balance Keeps it Classic With New 997 Colorway

An understated take on the silhouette.
1,951 Hypes 2 Comments

Todd Snyder Drops Limited New Balance 998 in "Sunset Pink"
Footwear

Todd Snyder Drops Limited New Balance 998 in "Sunset Pink"

Inspired by both Palm Springs and pocket squares.
3,609 Hypes 4 Comments

A Closer Look at the Aries x New Balance 990v3
Footwear 

A Closer Look at the Aries x New Balance 990v3

To celebrate the launch of “Planet Aries.”
5,192 Hypes 6 Comments


New Balance Updates 991.5 Silhouette With "Plum" Colorway
Footwear

New Balance Updates 991.5 Silhouette With "Plum" Colorway

A summer-ready take on the hybrid sneaker.
2,197 Hypes 1 Comments

New Balance Introduces the X-90
Footwear

New Balance Introduces the X-90

Classic looks meet modern construction.
6,937 Hypes 5 Comments

Adsum Receives a Clean New Balance 990v3 Custom
Footwear

Adsum Receives a Clean New Balance 990v3 Custom

The classic for the Brooklyn imprint.
4,356 Hypes 1 Comments

Aries x New Balance 990v3 Gives the Dad Shoe Some Pop
Footwear

Aries x New Balance 990v3 Gives the Dad Shoe Some Pop

An exclusive collaboration for the Planet Aries pop-up.
9,694 Hypes 8 Comments

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2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston