New Balance

New Balance

American Footwear Manufacturer
New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
New Balance Drops Seaside-Inspired "Coastal Pack"
Footwear

New Balance Drops Seaside-Inspired "Coastal Pack"

New colorways of the 997 and 998.

New Balance Updates the 997 With a "Blue/Yellow" Colorway
Footwear

New Balance Updates the 997 With a "Blue/Yellow" Colorway

Another addition to its Made in the USA series.

New Balance Celebrates 30 Years of the 1500 with the M1500PRT
Footwear

New Balance Celebrates 30 Years of the 1500 with the M1500PRT

A bold Made in England offering.

New Balance Revives Classic 650 Runner
Footwear

New Balance Revives Classic 650 Runner

1995’s chunky silhouette re-emerges in white and navy.

UNITED ARROWS Takes on the New Balance 990v5
Footwear

UNITED ARROWS Takes on the New Balance 990v5

Exclusive to Japan.

MADNESS Gears up for Collaborative New Balance M990MD2 Release
Footwear

MADNESS Gears up for Collaborative New Balance M990MD2 Release

Military mixed with ’90s flair.

COMME des GARÇONS & New Balance Drop An Understated MS997 Collab
Footwear

COMME des GARÇONS & New Balance Drop An Understated MS997 Collab

Perfect for everyday wear.

UNITED ARROWS Recruits New Balance for Two Pristine 574 Models
Footwear

UNITED ARROWS Recruits New Balance for Two Pristine 574 Models

The versatile sneakers receive a simple, premium makeover.

New Balance Brings Back White Stripes for Liverpool 2019/20 Home Kit
Sports

New Balance Brings Back White Stripes for Liverpool 2019/20 Home Kit

In tribute to iconic manager Bob Paisley.

New Balance Releases Vivid "Moroccan Tile" Colorway for 997S
Footwear

New Balance Releases Vivid "Moroccan Tile" Colorway for 997S

Magenta and navy blue pops throughout.
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