New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
INVINCIBLE & New Balance’s Collaborative 574 Features Alternating Hits of Hairy Suede
Footwear

INVINCIBLE & New Balance’s Collaborative 574 Features Alternating Hits of Hairy Suede

Alongside traditional suede and nylon.

New Balance and J. Crew Drop a Hot Dog Condiments-Inspired 998
Footwear

New Balance and J. Crew Drop a Hot Dog Condiments-Inspired 998

Mustard, ketchup and relish.

DTLR and Villa Introduce New Balance 990 for the 2018 MLB All Star Game
Footwear

DTLR and Villa Introduce New Balance 990 for the 2018 MLB All Star Game

Another DTLR and VILLA collab.

New Balance Reveals 998 in Forest Green & Navy
Footwear

New Balance Reveals 998 in Forest Green & Navy

Another premium colorway.

New Balance Drops a Luxurious 998 in Red & White
Footwear

New Balance Drops a Luxurious 998 in Red & White

A classic colorway for the sneaker.

New Balance Reveals X-90 "Statement" Pack
Footwear

New Balance Reveals X-90 "Statement" Pack

Coming in contrasting “light vs. dark” colorways.

New Balance Debuts a Luxe Leather 247v2 "Nubuck & Suede" Pack
Footwear

New Balance Debuts a Luxe Leather 247v2 "Nubuck & Suede" Pack

Available in tan and light blue.

Daisuke Obana Shows How Tokyo's Vintage Clothing Culture Still Inspires
Footwear 

Daisuke Obana Shows How Tokyo's Vintage Clothing Culture Still Inspires

Presented by New Balance
The Kōenji neighborhood is home to over 2,000 vintage stores.

Uncover the Subculture of Hong Kong's Sham Shui Po District
Footwear 

Uncover the Subculture of Hong Kong's Sham Shui Po District

Presented by New Balance
A clash of old and new through the lens of artist Jerry Wong.

Todd Snyder & New Balance Rejoin for Subtly Premium 998
Footwear

Todd Snyder & New Balance Rejoin for Subtly Premium 998

The “Dark & Stormy” is the pair’s fifth collaboration.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
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