New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
New Balance Gives the 991.5 Sneaker Three New Spring-Ready Colorways
Footwear

New Balance Gives the 991.5 Sneaker Three New Spring-Ready Colorways

Coming in black, red and purple.
4,389 Hypes 3 Comments

COPSON Teams Up With New Balance For European-Summer Inspired Collaboration
Footwear

COPSON Teams Up With New Balance For European-Summer Inspired Collaboration

“Slow sipping at the beach bar.”
2,379 Hypes 4 Comments

New Balance Dips Its 990v4 in the "North Sea"
Footwear

New Balance Dips Its 990v4 in the "North Sea"

Coming in teal blue with 3M detailing.
2,255 Hypes 2 Comments


New Balance Swathes the 990v4 in Off-White Pigskin Suede
Footwear

New Balance Swathes the 990v4 in Off-White Pigskin Suede

With metallic gold accents spotted throughout.
1,811 Hypes 1 Comments

New Balance Preps for Summer With Latest Sandal Collection
Footwear 

New Balance Preps for Summer With Latest Sandal Collection

A lighter option.
9,638 Hypes 8 Comments

‘GRIND’ Celebrates the Legacy of New Balance’s 990 Model in New Editorial
Footwear

‘GRIND’ Celebrates the Legacy of New Balance’s 990 Model in New Editorial

Showcasing its versatile nature.
2,653 Hypes 0 Comments


New Balance Is Making the 990 Available for $100 USD Globally
Footwear 

New Balance Is Making the 990 Available for $100 USD Globally

Honoring the silhouette that launched a legacy.
14,995 Hypes 19 Comments

New Balance Drops Trio of Laceless 247 Knit Runners
Footwear

New Balance Drops Trio of Laceless 247 Knit Runners

Streamlining the already sleek runner.
3,488 Hypes 8 Comments

New Balance's 1500 Made In England Model Gets More Multi-Colored Options
Footwear

New Balance's 1500 Made In England Model Gets More Multi-Colored Options

Two unique pairs for the warmer months.
3,280 Hypes 5 Comments

Basketball Kicks Take the Playoff Stage in This Week's Footwear Drops
Footwear 

Basketball Kicks Take the Playoff Stage in This Week's Footwear Drops

Filled with reworked retros, new models and more.
4,720 Hypes 1 Comments

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2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston