New Balance

New Balance

American Footwear Manufacturer
New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
A Preview of Kawhi Leonard's New Balance "OMN1S" Silhouette
Footwear

A Preview of Kawhi Leonard's New Balance "OMN1S" Silhouette

Set to debut this weekend.

New Balance Officially Announces Kawhi Leonard Deal
Footwear

New Balance Officially Announces Kawhi Leonard Deal

A new model will be unveiled this weekend at ASW.

A First Look at New Balance's 990v5 Silhouette
Footwear

A First Look at New Balance's 990v5 Silhouette

Updating a classic.

New Balance M991 Receives a Food-Inspired Colorway
Footwear

New Balance M991 Receives a Food-Inspired Colorway

Noms.

New Balance 997H Receives an Upgrade from UNITED ARROWS
Footwear

New Balance 997H Receives an Upgrade from UNITED ARROWS

Layered with premium materials.

An Array of Prints & Patterns Dominate N.HOOLYWOOD's FW19 Collection
Fashion

An Array of Prints & Patterns Dominate N.HOOLYWOOD's FW19 Collection

Featuring a New Balance collaboration.

New Balance Updates a Classic With the 574 Sport v2
Footwear

New Balance Updates a Classic With the 574 Sport v2

The second coming.

New Balance Modernizes the Classics in Its Brand New 997H Model
Footwear  

New Balance Modernizes the Classics in Its Brand New 997H Model

Presented by New Balance
The 997 lineage endures in four new colorways.

The New Balance 997 Receives a Chunky Soled Refresh
Footwear

The New Balance 997 Receives a Chunky Soled Refresh

A minimalist refresh for the classic 90s runner.

BEAUTY & YOUTH Overhauls the New Balance X-90
Footwear

BEAUTY & YOUTH Overhauls the New Balance X-90

Arriving in navy and gray colorways.
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