New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
New Balance's 991.5 "Made in England" Mixes Light Blue and Grey
Footwear

New Balance's 991.5 "Made in England" Mixes Light Blue and Grey

Mixing mesh and pigskin.

Ronnie Fieg Teases Latest New Balance Collab
Footwear

Ronnie Fieg Teases Latest New Balance Collab

Reminiscent of the UNITED ARROWS x New Balance 997.5 from 2009.

New Balance's X-90 Reimagines '90s Colorways With the "Modern Essentials"
Footwear 

New Balance's X-90 Reimagines '90s Colorways With the "Modern Essentials"

Presented by New Balance
Structured around the label’s 99x series.

New Balance 996 Celebrates Its 30th Anniversary With Special Edition Colorways
Footwear

New Balance 996 Celebrates Its 30th Anniversary With Special Edition Colorways

The original ’80s grey and black schemes.

END. & New Balance Take Inspiration from Twilight's "Darkest Stage" for the MSX90ED "Dusk" Pack
Footwear

END. & New Balance Take Inspiration from Twilight's "Darkest Stage" for the MSX90ED "Dusk" Pack

Vivid navy and purple tones collide.

mita sneakers Links up With New Balance & Sneakerwolf on the 990v4 “Bouncing Frog”
Footwear

mita sneakers Links up With New Balance & Sneakerwolf on the 990v4 “Bouncing Frog”

Inspired by NB’s Boston roots.

Kith & Ronnie Fieg Curate Archival New Balance Drop
Footwear

Kith & Ronnie Fieg Curate Archival New Balance Drop

22 silhouettes from the iconic 990 series.

"Duck Camo" Dresses the Latest New Balance 999 Iteration
Footwear

"Duck Camo" Dresses the Latest New Balance 999 Iteration

Sporting a fall-focused look.

New Balance Expects to Hit $7 Billion USD in Sales by 2023
Footwear

New Balance Expects to Hit $7 Billion USD in Sales by 2023

Cashing in on dad shoes.

New Balance's 247v2 Classic Merges the Past With Contemporary Sophistication
Footwear

New Balance's 247v2 Classic Merges the Past With Contemporary Sophistication

Presented by New Balance
Balancing sporty and lifestyle aesthetics.
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2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston