New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
New Balance Debuts 'Evangelion'-Themed Runners
Footwear

New Balance Debuts 'Evangelion'-Themed Runners

A trio of impactful Fresh Foam Cruz models.

New Balance Wraps the X-90 in "Cyclone/Marblehead"
Footwear

New Balance Wraps the X-90 in "Cyclone/Marblehead"

A new take on the brand’s latest silhouette.

Junya Watanabe MAN Takes on New Balance's 574 Silhouette for Fall/Winter 2018
Footwear

Junya Watanabe MAN Takes on New Balance's 574 Silhouette for Fall/Winter 2018

Four subtle reworks of the silhouette.

Stray Rats Reimagines New Balance’s Signature 990v3 Model
Footwear

Stray Rats Reimagines New Balance’s Signature 990v3 Model

Dropping this week.

New Balance's 991.5 "Made in England" Mixes Light Blue and Grey
Footwear

New Balance's 991.5 "Made in England" Mixes Light Blue and Grey

Mixing mesh and pigskin.

Ronnie Fieg Teases Latest New Balance Collab
Footwear

Ronnie Fieg Teases Latest New Balance Collab

Reminiscent of the UNITED ARROWS x New Balance 997.5 from 2009.

New Balance's X-90 Reimagines '90s Colorways With the "Modern Essentials"
Footwear 

New Balance's X-90 Reimagines '90s Colorways With the "Modern Essentials"

Presented by New Balance
Structured around the label’s 99x series.

New Balance 996 Celebrates Its 30th Anniversary With Special Edition Colorways
Footwear

New Balance 996 Celebrates Its 30th Anniversary With Special Edition Colorways

The original ’80s grey and black schemes.

END. & New Balance Take Inspiration from Twilight's "Darkest Stage" for the MSX90ED "Dusk" Pack
Footwear

END. & New Balance Take Inspiration from Twilight's "Darkest Stage" for the MSX90ED "Dusk" Pack

Vivid navy and purple tones collide.

mita sneakers Links up With New Balance & Sneakerwolf on the 990v4 “Bouncing Frog”
Footwear

mita sneakers Links up With New Balance & Sneakerwolf on the 990v4 “Bouncing Frog”

Inspired by NB’s Boston roots.
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2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston